New York

Chad Andrews

IBM Global Solutions Leader for Advertising and Blockchain

Chad Andrews, global solutions leader for Advertising and Blockchain is able to participate in this discussion next week. Chad has been closely engaged in the IBM's work with Salon Media and AdLedger to address campaign reconciliation using blockchain, and can speak to other initiatives IBM is driving with clients like Unilever to bring transparency and trust to marketing and advertising. Let us know if we can confirm him for this session.

Meet Chad at:

Panel: Beyond the Cyberbucks: Blockchain and the Transparent Relationship
Date/Time: 10:45 AM

Not all of blockchain's promise revolves around monetary transactions. The technology also seems able to streamline, equalize and make more transparent many kinds of exchanges of value. Agreements between parties, authentication of goods, privacy controls, and more could become links in a blockchained economy. What are the implications or promise for the open ledger in the relationship of businesses with one another and directly with their customers?

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