Michael Kaushansky
Havas North America President of Helia, Chief Data OfficerMichael oversees Havas Digital's insights and analytics group, including further developing its digital product and driving value for clients across agency groups. In this role, he also works closely with Havas Media sister agency MPG's research team to ensure seamless, integrated processes and insights across business units.
Michael has been involved in the field of analytics for more than 15 years, with a strong focus on consumer insights, statistical modeling and online marketing analysis. He also possesses Masters of Science degree in applied mathematics and operations research.
Meet Michael at:
Panel: Blockchain Meets Media Supply Chain
Date/Time: 9:30 AM
Cure-all or snake oil? Blockchain peddlers are promising a beleaguered digital ad economy a solution for transaction and cost transparency, fraud, complexity, even privacy. But with so little actual media buying occurring through blockchain systems, we can spend all day debating the hype. The immediate question is how marketers and agencies are vetting the solutions, interrogating the hype, or testing the tech itself. What processes are companies putting in place to engage the blockchain promise? What is a realistic time horizon? How and where in an organization will these technologies integrate with existing systems?
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