Dustin has 20+ years of leadership experience in consumer packaged goods, promotions, digital media and SaaS. At InMarket, Dustin has helped hundreds of leading brands power digital campaigns at all stages of their journeys, from emerging brands to the largest CPG companies. Beginning his InMarket tenure as VP Practice Lead of CPG back in April 2022, Dustin’s exceptional leadership, industry expertise and client relationships empowered his promotion to Head of Industry, Strategic Verticals. Prior to joining InMarket, Dustin spent four years at Koupon, where he served a variety of roles including CRO, and played an instrumental role in the growth of the company’s CPG and Retail verticals. Dustin also spent over 8 years at Catalina, focused on selling consumer promotions and digital media solutions for clients across the U.S.

Engaging Shoppers When and Where it Matters Most:
In a digital age, where consumers are subject to thousands of ads each week, it’s increasingly difficult for marketers to understand the critical moments of impact and translate impressions into purchases. From a personalization perspective, the ‘who’ and ‘what’ are essential, but they’re no longer enough to move the needle on their own. The crux of personalization as we approach 2024 is real-time relevance which goes beyond the “who” and “what,” and digs into purchase behaviors and motives to understand why a consumer shops as well as “where” and “when” to best reach them throughout the purchase process.