Consumers’ expectations are constantly evolving, and CPG brands continually need to catch up. How can they stay ahead of the curve and be where consumers expect to be met? How can they build brand equity today, so that, in the long-term, consumers will keep them top of mind when the economy improves? How are CPGs both maintaining their loyal consumers while also looking for new ones, and what new channels are they using to reach them? How are CPGs managing their in-store and online shopping experiences? Our panel of marketing mavens discuss.

"Happy Sack Nut Love Cooling Cream" and "Nuclear Balm Tattoo Aftercare" are just two of many unorthodox products that have transformed Derm Dude into a viral men's grooming brand. Derm Dude Founder & Chief Dude Officer, Drew Plotkin, will discuss how a challenger CPG brand was able to upend a marketplace with edgy and entertaining marketing. We’ll hear how the cult brand showcases its authentic image and voice through user-generated content to drive sales, consumer trust and millions of views on TikTok.

With over 62 million people and counting, the ever-expanding U.S. Hispanic population is an unstoppable force shaping the cultural landscape at a rapid pace. Its transformative influence can be seen across business, media, music, beauty, fashion, food, sports, and so much more. This represents a tremendous opportunity for brands looking to build and maintain trust with this growing multigenerational audience now, and for years to come, through cultural authenticity. Yumna Bahgat of PepsiCo will share the journey of Rockstar Energy's recent “Proud Hasta Los Huesos” (Proud to the Bones) campaign, an inspiring narrative that brings Hispanic customs and traditions to life through the lens of Dia De Los Muertos.

Consumers want CPGs to get to know them but also respect their privacy. How can CPG brands provide a strong value exchange that builds trust and, in doing so, also build their zero-party data? And where are they getting the data from in this post-cookie world? Our panel of marketers break it all down.

CPG marketers discuss the challenges of driving both their retail and DTC sales successfully.

Consumers are inundated with countless numbers of products each day. OLIPOP Co-Founder, CEO and Formulator, Ben Goodwin, will share powerful insights into OLIPOP’s approach to connecting with consumers through redefining their relationship with soda. He'll detail how CPG marketers can provide customers with a solution and craft a results-driven campaign that authentically connects with their needs.

It's harder than ever to win consumer loyalty and LTV. How are CPG brands not only acquiring but maintaining consumers for years to come? Are subscription models a solution for this? Do loyalty programs truly engage consumers? Does building online communities around your brand help both engage consumers as well as provide social listening? Our panel of CPG marketers share what's working and what's not working in today's macroeconomic environment.