The days of massive brand reach are over, and so the need for breakthrough marketing across a radically fragmented media landscape has become acute. Jason Horowitz shares how Mattel responded to this secular shift. Its multi-year marketing transformation redefined how its brands create, distribute and deploy assets. From an internal reorg to a substantial in-housing project, Jason explores how a truly “integrated” approach is changing Mattel and how it shows up for its consumers.

Consumers shop in multiple ways: e-comm, brick-and-mortar, order pick-up, mobile, etc., and that’s not even including all the other channels, from social to display to CTV, and more, that they might experience along the way. How are CPG brands targeting and finding customers in this complex ecosystem? What data are they gathering, and how are they using it to better personalize their experience? How are they measuring impact? This panel will share their approach to achieving a more holistic view of their channels and tactics to better engage with consumers and drive ROI.

When you manufacture Oreos (born, 1912), Honey Maid (b. 1925) or Ritz (b. 1934) snacks, you think longer term brand positioning, resourcing and even cultural affinities than an everyday CPG maker. Mondelez’s Marketing Excellence Lead shares how her team is thinking about what brands will need in 2030. From staff skill sets to AI and digital investments, evolving customer journey mapping to untapped areas for growth – what will it take for brands to thrive in their second centuries?

As CPG brands require more data to attribute to ROAS, they need to keep up with the latest digital offerings. How are brands using AI to further segment their consumer journeys? How has building first-party data allowed them to be more agile and responsive to consumers changing needs? Has building an e-comm offering benefitted in-store sales, and how has it impacted their overall marketing strategy? This panel of CPG marketing mavens will discuss the challenges and benefits of leveraging digital and tech; including expanding reach, greater personalization, improved customer experience, higher levels of efficiency, increased sales, and more.

"Everyone is trying to drive change. There’s no shortage of conversations around all the things that we should be doing to make our businesses better, but when it comes down to brass tacks, the “how” is often missing. How do we motivate our teams to deliver the growth? How do we manage stakeholder expectations? How do we define long-term success while celebrating the wins along the way? We’re sitting down with Sarah Leinberger, Head of Brand Experience at General Mills, to talk about the how you can drive the change you want to see within your complex and matrixed organization."

With so much data and everything CPG brands know about consumers, how are they using it? How are marketers translating all of that data into consumer facing communications?

In today's competitive CPG landscape, striking the right balance between brand building and driving measurable performance is more crucial than ever. Hoplark is trying to do just that in the non-alcoholic craft beverage space. CMO Ivonne Kinser joins us to share insights and actionable strategies for achieving growth that doesn’t compromise long-term brand integrity.