"You've Been Duped: How the Paradox of Choice is Making Marketing Suck"

We’ve been trained to believe that the more tools we have, the easier our job gets. The more complex the company, the more complex your systems for managing it. But 20 tools later, and your marketing -- and your attention -- are all over the place. Eventually, the tools end up ruling you. This session will empower you to take back control and reassess your marketing stack to ensure it's working for you, so you can focus on the parts of marketing that you love vs. the tedious, mundane tasks.

Presenter: Jason Finkelstein, SVP of Global Marketing, AdRoll

Jason Finkelstein is an entrepreneur and technology, business leader. A computer scientist turned product manager and now a strategic marketer. Currently, Jason is SVP of Global Marketing at AdRoll, a division of NextRoll Inc., that levels the playing field for D2C brands by empowering them with the essential tools they need to grow and compete in today’s ever-evolving marketplace. Prior to AdRoll, Jason was CRO and CMO of personality data platform company Traitify, CMO of publicly traded security company AVG Technologies (acquired by Avast for $1.3B), and CMO of Location Labs (acquired by AVG for $220M). He currently advises companies including Traitify, Disconnect, and Swellbox.

Really Want Someone's Attention? Buy It From Them

AdWallet is a disruptive new digital media network that enables consumers to finally become direct participants in the high-stakes value exchange for their verified attention to a brand or service.

AdWallet enables advertisers to circumvent publishing and instead buy a targeted consumer's attention directly from the consumer personally. For consumers, this new process instantly turns the act of receiving an ad from an unwanted interruption -- into a welcomed opportunity.

By enabling a true partnership between a brand and its customer, AdWallet is able to deliver a wide range of KPI’s as CPA’s previously thought not possible. After two years of beta testing AdWallet in select areas, the system is preparing to launch Nationwide in 2020.

Presenter: Adam Greenhood, CEO & Founder, AdWallet

Adam Greenhood is the CEO & Founder of AdWallet. AdWallet turns an ad from being perceived as an unwanted interruption, into a welcomed invite. After 24 months of beta testing AdWallet in selected areas, users are saying something unimaginable: "We want MORE ads!" AdWallet is planning a nationwide launch of the system in 2020. Before founding AdWallet, Adam worked as a Creative Director & Copywriter for a variety of top advertising agencies including, TBWA/Chiat Day LA, Victor's & Spoils and Esparza Advertising. Adam currently lives in Albuquerque with his wife, 13 year-old daughter, newborn son and two (pleasantly plump) dogs. 

Your New Customer Acquisition Channel

Rokt makes e-commerce smarter, faster, and better. When customers are buying online, they increasingly expect more personalized and relevant experiences. Rokt uses real-time data and decisioning to deliver the next best action for each person in each Transaction Moment™. Rokt offers a unique channel where Brands can connect with, and acquire, new customers at scale. Rokt’s closed marketplace of the world’s leading e-commerce companies connect you to their valued customers when they are already in a buying mindset and highly engaged - during the Transaction Moment™. Rokt is the world’s e-commerce marketplace, with over 200M transactions per month. Time to celebrate your new, highly scalable customer acquisition channel.

Presenter: Michael Scott, Director of Business Development, Rokt

Michael Scott is the Director of Business Development at Rokt, specializing in helping Brands drive growth. In this role, Michael has worked with brands such as Domino's, Gap, Honey on customer acquisition and e-commerce monetization. Early in his career, after 8 years in the Marines and studying advertising, Michael was the Directory of Enterprise Sales at LeagueApps, helping the NBA with strategy and technology. In his free time, Michael also coaches basketball to third thru sixth graders.