Tuesday, 07/28
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- FacilitatorS
- Shannon Hampton, Director, CRM & Email Marketing, Fracture
- Jim Parsons, Marketing Executive, UPS
Pivoting from performance-driven success to wider brand building has been tough and costly for many D2Cs. But SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO Don LeBlanc shares lessons learned as he brings his data-driven marketing culture into awareness campaigns that build brand even as they drive sales.
- Interviewee
- Don LeBlanc, Chief Commercial Officer, SimpliSafe
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Moderator
- Sarah Mahoney, Editor, Marketing D2C, MediaPost
- PanelistS
- Heidi Dorosin, CMO, Madison-Reed
- Sean Pate, Brand Communications Officer, Zenni Optical
- Karalyn Zamora, Dir. of Digital Marketing and Growth, Gravity Products LLC
With a Net Promoter score of 92, the Tecovas brand clearly captured the hearts and minds of boot fans. CMO Rich Lesperance explores how the company thinks beyond the bottom line and invested in the delight metric, both online and in store.
- Interviewee
- Rich Lesperance, Chief Marketing Officer, Tecovas
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Featuring
- Nick Fairbairn, CMO, Gabi
- Adam Gassman, Senior Director, Growth Marketing, Freshly @Adam_Gassman
- Steve Krinberg, Senior Director, Growth Marketing, Helix Sleep
- Dan Weisman, VP of Marketing, Ministry of Supply
- Featuring
- Alex Arnold, Marketing OG, Purple
- Ricky Busby, Director Data-Driven Marketing, Georgia-Pacific Consumer Products
- Puru Gupta, Co-Founder, True Elements
- Eloy Yndigoyen, COO/CFO, Spread The Love
Wednesday, 07/29
Day 2 of the D2C Summit engages the full funnel of tactics - exploring everything from managing changes to the performance media ecosystem to converting traffic into customers
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Interviewee
- Lori Pantel, Chief Marketing Officer, Fandango
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
Product development is central to any D2C brand’s sustainable growth plans. But research, supply chains and adoption cycles impose challenging calendars on impatient startup culture. Daily Harvest shares how its persistent, iterative, data driven product development shrinks the cycle.
- Interviewee
- Rachel Drori, CEO, Daily Harvest
- Interviewer
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
The primary channels for customer acquisition for most D2Cs - Facebook/Instagram and Google/YouTube continue to change the rules of play, especially as they move away from micro-targeting and into audience segmentation. And when the COVID crisis hit, the disruptive D2C marketing economy itself got disrupted. How are marketers adjusting their customer acquisition tactics as media habits, platform products and pricing remain in flux. How has their ROI changed? Allocation strategies? What now moves the needle most effectively (and affordably) in growing the customer base?
- Moderator
- Lisa Singer, Senior Director, Event Programming, MediaPost @LisaMSinger
- PanelistS
- Will Flaherty, VP of Growth, Ro
- Alieu Fye, Senior Director Marketing and Acquisition, Mack Weldon
- Eric Tsai, Vice President Of Marketing and Business Development, Joybird
Many D2C brands are migrating to TV or extending their performance video to new screens. How are they applying their data-centered acquisition models to new channels?
- Featuring
- Laur Fiatoa, Dir of CRM Helix Sleep, Helix Sleep
- Ulli Haslacher, Founder and President, Pour Moi Skincare @mamamogul
- Alex Shear, Director of Acquisition, SimpliSafe
Many D2Cs have bolted their products onto larger values of sustainability, social progress and equity, activism. But what does it take to do this authentically, effectively? How are good values also good business?
- Featuring
- Sushma Dwivedi, Vice President Communications, Daily Harvest
- Vineet Kumar, Chief Executive Officer, Native
- Alex Reed, CMO, Truman's
- Jinal Shah, Marketing & Growth, Feather