May 3 - 6, 2020
Santa Barbara, CA

D2C’s Next Growth Wave

Disruption ain’t what it used to be. The great wave of D2C brands that flooded the market in the past five years now face increased competition of their own. Customer acquisition costs soar as quickly as investors’ demand for growth. Brand building, exploring new customers via old media, finding retail partners, dealing with Amazon – have complicated the marketing challenge. It’s not enough to be just another D2C that can hit its first plateau of growth on smart, accountable performance media.

At the Spring 2020 edition of MediaPost’s D2C Brand Insider Summit D2Cs new and old, as well as legacy brands share the tactics that are getting them to the next stage of growth.

We will explore:

- How are they differentiating their brand in a cluttered space?
- How are they managing the rising costs and less micro-targeted environments of the Facebook/IG, Google/YouTube platforms that helped get many of them in the game?
- How are they moving their famous devotion to accountable media to larger, less measurable video screens?
- What’s the Amazon Strategy? Do you need one?
- What does it really take for a legacy brand to go D2C?
- The Direct-to-Consumer channel is ready for its next stage of growth. What marketing tactics will it take to get there?

Brand Insider Summit D2C 2020 Attendees Include

Reasons and Benefits of Attending

  • Unparalleled access and knowledge sharing with the leading minds in the Industry
  • Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solution providers
  • Be part of driving the Channel forward as a key component of marketing campaigns, within your company and the industry
  • Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
  • Congenial, relaxed experience. Attendees are working together to move the industry forward
  • Enhance your brand marketing initiatives with new solutions learned and partnerships gained

Format

  • Morning Sessions - a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies
  • Noon Roundtables - open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.
  • Afternoon Activities - allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference
  • Cocktails and evening dinners - bring the group together over casual conversations and delicious meals

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Agenda

Sunday, 05/03

6:30 PM
Welcome Cocktail Reception

Monday, 05/04

8:00 AM
Registration & Breakfast
8:30 AM
Sponsor Breakfast Presentation
Day 1 - Disruption 2.0

We open the D2C Summit confronting clutter - how to build brand against me-to competition and tell a larger brand story that breaks through.

9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:15 AM
Keynote
9:45 AM
Presentation
Presenter
Karalyn Zamora, Dir. of Digital Marketing and Growth, Gravity Products LLC 
10:00 AM
Panel: The Disruptors Fight Disruption: Branding Against the Clutter

Innovators in a range of D2C categories now face competitors, me-toos, counter-measures from legacy incumbents. How do brands differentiate now that being D2C is not enough? How has it changed their media strategy? How are they measuring impact?

PanelistS
Dan King, Senior Vice President, Marketing and Growth, Ritual 
Karalyn Zamora, Dir. of Digital Marketing and Growth, Gravity Products LLC 
10:30 AM
Sponsor Spotlight and Break
11:00 AM
Case Study: Mastering Video
11:30 AM
Panel: We Want Our D2C TV: Making Video Perform Across Screens

As D2C brands look for new customers outside of digital channels, TV is the next frontier. But how do these infamous performance and accountability junkies bring their methods to bigger screens? What is the brand vs. performance equation now? How are these brands adapting to the OTT/CTV, spot, cable and broadcast worlds? And how are those worlds adjusting to them?

12:00 PM
Roundtables

Brand Building Against the Clutter
Migrating to TV
What's the Amazon Strategy?

12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Santa Barbara Wine Tasting Tour
Golf - Sandpiper Golf Club
Near Coastal Kayaking Tour
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Tuesday, 05/05

8:00 AM
Registration & Breakfast
8:30 AM
Sponsor Breakfast Presentation
Day 2 - New Adventures in Acquisition

Day 2 of the D2C Summit engages the full funnel of tactics - exploring everything from managing changes to the performance media ecosystem to converting traffic into customers

9:00 AM
Keynote
9:30 AM
Case Study: Next Stage Customer Acquisition
9:45 AM
Panel: The Moving Platforms: Customer Acquisition Tactics

The primary channels for customer acquisition for most D2Cs - Facebook/Instagram and Google/YouTube continue to change the rules of play. As CPMs skyrocket for micro-targeted advertising, they try to move clients into broader segmented buys, but often at the cost of brand control. How are marketers adjusting their customer acquisition tactics as these and other platforms evolve heir product mix? How has their ROI changed? Their allocation strategies? What is moving the needle most effectively (and affordably) in growing the customer base?

10:15 AM
Sponsor Spotlight and Break
10:45 AM
Panel: It's the Conversion, Stupid: Building the Better Funnel

As driving traffic to your Web site becomes most costly and complex, moving the right people through the conversion process efficiently is more critical than ever. WE explore how the savviest marketers optimize their on-site experience, adjusting personalization, leveraging content most effectively, building a customer journey rather than waiting for one.

11:15 AM
Panel: What’s the Amazon Strategy for D2Cs?

Some D2Cs built their brand on Amazon, while others avoid it like the plague. Still others are trying to open a parallel channel there without cannibalizing their own direct business and direct relationships with customers. And on or off the e-tail platform, Amazon represents a media and advertising platform that is hard for any brand, new or old, to avoid. Yup, it takes a strategy.

11:45 AM
Case Study: Next Level CRM
12:15 PM
Roundtables

New Adventures in Customer Acquisition
Optimizing for Conversion
Next-Gen CRM

12:45 PM
Lunch
Whale Watching Tour
Golf - Rancho San Marcos course
Surfing Lesson & Riding
6:30 PM
Cocktail Party
7:30 PM
Dinner Reception

Wednesday, 05/06

8:00 AM
Registration & Breakfast
Day 3 - Expanding the Brand

We cap off the Summit exploring longer term sustainability. How are D2Cs making innovation and product development part of their culture, telling larger brand stories, and knowing when to ask for help.

8:45 AM
Keynote
9:15 AM
Panel: Product Development and Getting Past One-Hit Wonders

As the D2C sector matures beyond cool one hit wonders towards sustainability, product development needs to be baked into the culture. We ask several maturing D2Cs to share their lessons from expanding their brands into new product lines and even businesses. How do smaller companies make innovation a part of the model? What level of time and investment is necessary? And what is the process for getting ideas from inspiration to execution?

9:45 AM
Presentation: Content and Telling the Brand Story
10:00 AM
Discussion: Fire or Hire An Agency?
10:30 AM
Roundtables

Product Development
Investing in Content
Agency Relations

Featured Speakers

Dan King

Ritual
Senior Vice President, Marketing and Growth

Steve Smith

MediaPost
VP, Editorial Director, Events

Karalyn Zamora

Gravity Products LLC
Dir. of Digital Marketing and Growth

Activities

Monday 2 p.m.

Santa Barbara Wine Tasting Tour

Join fellow Summiteers on an amazing wine tour through the vineyards of picturesque Santa Barbara and Santa Ynez wine country.  This tour provides an unforgettable experience, combining the beauty of the surrounding area with a fun, carefree, and educational tour that includes a variety of beautiful estate wineries and unique tasting rooms. The perfect way to network and make new friends with your fellow Summit-goers!

Monday 2 p.m.

Golf - Sandpiper Golf Club

The championship golf course at Sandpiper has been rated by Golf Digest in the top twenty five public golf courses in the nation. Featuring beautiful rolling fairways and challenging greens in a seaside links style layout, the course attracts players of all skill levels including players of the highest caliber playing host to several professional PGA and LPGA tournaments.

Monday 2 p.m.

Near Coastal Kayaking Tour

Join fellow Summiters on a 2 hour paddling adventure around the gorgeous Santa Barbara shoreline. Knowledgeable guides will provide basic instruction with all gear provided. The perfect way to take in the beauty of the coastline up close and personal while getting to know your colleagues a little better.



Tuesday 2 p.m.

Whale Watching Tour

There is no better way to see marine wildlife in Southern California than to see it ON the ocean! This eco-friendly charter gives you a unique opportunity to see Southern California marine wildlife of all types, from Gray and Humpback whales to dolphins, seals, a variety of birds, and other marine animals.
Prepare for an amazing wildlife watching experience!

Tuesday 2 p.m.

Golf - Rancho San Marcos course

This golf course offers stunning views of the Santa Ynez River Valley, distant furrowed peaks, and eagles soaring above Lake Cachuma – without a trace of urban development in sight that exudes the essence of the old ranch which was located here since the Spanish land grant of 1804.  An amazing place on 300 spectacular acres!

Tuesday 2 p.m.

Surfing Lesson & Riding

If you've always wanted to try it, well now is the time!  If you're a novice, you'll start with the basics, and if you've graduated past the learning stages and just want to make so some turns, this is the outing for you! 

Boards, leashes, wetsuits, sunblock and the instructors all included - you just need your bathing suit!  A truly memorable outing awaits you and your fellow Summit-goers!

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Venue

Hilton Santa Barbara Beachfront Resort
633 East Cabrillo Blvd.
Santa Barbara, California, 93103
The Hilton Santa Barbara Beachfront Resort is a AAA, Four Diamond-rated property situated on California’s Central Coastline.  The resort offers spacious guest rooms & suites and resort amenities including spa, fitness center, pool, tennis and resort activities. A short walk from the local arts district, the Funk Zone and historic downtown, it’s the ideal location to experience Santa Barbara.
Hilton Santa Barbara Beachfront Resort

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For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

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For press inquiries, please contact Ken Fadner at ken@mediapost.com.

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For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.