July 28 - 29, 2020
Virtual Event

Event Sponsors

Agenda

Tuesday, 07/28

Day 1 - Disruption 2.0 We open the D2C Summit confronting clutter - how to build brand against me-to competition and tell a larger brand story that breaks through.
12:30 PM ET
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
FacilitatorS
Shannon Hampton, Director, CRM & Email Marketing, Fracture 
Jim Parsons, Marketing Executive, UPS 
12:40 PM ET
Keynote Interview: SimpliSafe Secures Its Next Growth Strategy

Pivoting from performance-driven success to wider brand building has been tough and costly for many D2Cs. But SimpliSafe, the category-defining brand of DIY home security, has already succeeded in reaching beyond the digitally savvy base and into general awareness. Company CCO Don LeBlanc shares lessons learned as he brings his data-driven marketing culture into awareness campaigns that build brand even as they drive sales.  

Interviewee
Don LeBlanc, Chief Commercial Officer, SimpliSafe 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
1:05 PM ET
Sponsor Spotlight Presentation - "You've Been Duped: How the Paradox of Choice is Making Marketing Suck"
1:15 PM ET
Panel: Notes For An Emergency: Lessons From The Crisis
As the world locked down, the D2C economy quickly overheated. But as demand spiked, supply became constrained, and consumers hopped more fluidly across available brands, marketer faced complex challenges. Our panel of D2C marketers share their learnings. What worked? What did they learn about their brand, their customers, and how best to leverage direct relationships?
Moderator
Sarah Mahoney, Editor, Marketing D2C, MediaPost 
PanelistS
Heidi Dorosin, CMO, Madison-Reed 
Sean Pate, Brand Communications Officer, Zenni Optical 
Karalyn Zamora, Dir. of Digital Marketing and Growth, Gravity Products LLC 
1:40 PM ET
Sponsor Spotlight Presentation - "Really Want Someone's Attention? Buy It From Them"
1:50 PM ET
Q&A: Return on Delight: Thinking Beyond Tecovas’ Bottom Line

With a Net Promoter score of 92, the Tecovas brand clearly captured the hearts and minds of boot fans. CMO Rich Lesperance explores how the company thinks beyond the bottom line and invested in the delight metric, both online and in store. 

Interviewee
Rich Lesperance, Chief Marketing Officer, Tecovas 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
2:10 PM ET
Round Tables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. The Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss among yourselves!
2:10 PM ET
Round Table 1: New Adventures in Customer Acquisition
As the entire digital marketing ecosystem was upended this quarter, we ask our D2C marketers whether and how they grew their customer base?
Featuring
Nick Fairbairn, CMO, Gabi 
Adam Gassman, Senior Director, Growth Marketing, Freshly 
Steve Krinberg, Senior Director, Growth Marketing, Helix Sleep 
Dan Weisman, VP of Marketing, Ministry of Supply 
2:10 PM ET
Round Table 2: What's the Amazon Strategy?
Amazon was the epicenter of the e-commerce quake in recent months. But how did brands working within that economy maintain sales and brand amidst the volatility?
Featuring
Alex Arnold, Marketing OG, Purple 
Ricky Busby, Brand Building Leader, New Ventures, Georgia-Pacific 
Puru Gupta, Co-Founder, True Elements 
Eloy Yndigoyen, COO/CFO, Spread The Love 

Wednesday, 07/29

Day 2 - New Adventures in Acquisition:

Day 2 of the D2C Summit engages the full funnel of tactics - exploring everything from managing changes to the performance media ecosystem to converting traffic into customers

12:30 PM ET
Welcome Back - D2C Marketer Survey Report
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
12:40 PM ET
Keynote Q&A: Fandango Finds Synergy in a Single Message
Since the pandemic hit more than four months ago, Hollywood has yet to release a major theatrical film, and movie theaters have virtually gone dark. Pre-COVID, Fandango’s primary marketing strategy was to direct consumers to the theater. Company CMO, Lori Pantel, shares how the online ticket purveyor has since pivoted their messaging, redirected their focus and ultimately become a more holistic enterprise.
Interviewee
Lori Pantel, Chief Marketing Officer, Fandango 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
1:05 PM ET
Keynote Q&A: Daily Harvest Rides The Product Development Curve

Product development is central to any D2C brand’s sustainable growth plans. But research, supply chains and adoption cycles impose challenging calendars on impatient startup culture. Daily Harvest shares how its persistent, iterative, data driven product development shrinks the cycle.

Interviewee
Rachel Drori, CEO, Daily Harvest 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
1:30 PM ET
Sponsor Spotlight Presentation - "Your New Customer Acquisition Channel"
1:40 PM ET
Trivia Contest
View More Details
1:50 PM ET
Panel: The Moving Platforms: Customer Acquisition Tactics

The primary channels for customer acquisition for most D2Cs - Facebook/Instagram and Google/YouTube continue to change the rules of play, especially as they move away from micro-targeting and into audience segmentation. And when the COVID crisis hit, the disruptive D2C marketing economy itself got disrupted. How are marketers adjusting their customer acquisition tactics as media habits, platform products and pricing remain in flux. How has their ROI changed? Allocation strategies? What now moves the needle most effectively (and affordably) in growing the customer base?

Moderator
Lisa Singer, Event Editorial Manager, MediaPost 
PanelistS
Will Flaherty, VP of Growth, Ro 
Alieu Fye, Senior Director Marketing and Acquisition, Mack Weldon 
Eric Tsai, VP, Marketing and Analytics, Joybird 
2:15 PM ET
Round Tables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. The Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss among yourselves!
2:15 PM ET
Round Table 1: TV/Video Performance

Many D2C brands are migrating to TV or extending their performance video to new screens. How are they applying their data-centered acquisition models to new channels?

Featuring
Laur Fiatoa, Senior Growth Marketing Manager, Helix Sleep 
Ulli Haslacher, Founder and President, Pour Moi Skincare 
Alex Shear, Director of Acquisition, SimpliSafe 
2:15 PM ET
Round Table 2: Meaningful Branding

Many D2Cs have bolted their products onto larger values of sustainability, social progress and equity, activism. But what does it take to do this authentically, effectively? How are good values also good business?

Featuring
Sushma Dwivedi, Vice President Communications, Daily Harvest 
Vineet Kumar, Chief Executive Officer, Native 
Alex Reed, CMO, Truman's 
Jinal Shah, VP, Marketing, Feather 

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.