Agenda

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Monday, March 4

Tuesday, March 5

Day 1: Scaling The Data Driven Brand

Scale is the chief challenge of most bright shiny DTC objects. The Brand Insider Summit opens on the big questions - how do performance-driven digital native pivot to old-fashioned brand building. And as they grow the base, how are these organizations acquiring new customers off of thinner, walled data?

8:00 AM
Registration & Breakfast
8:15 AM
9:00 AM
MC
Steve Smith, VP, Editorial Director, Events, MediaPost 
1:00 PM
Lunch
1:10 PM
Cruise on Lake Austin
Electric Bike Tour of Austin
Real Austin Guided Bus Tour

Wednesday, March 6

Day 2: New Models, New Media

Emerging digital native brands have famously mastered the levers of data-driven performance advertising. What can all digital advertisers learn from their approach to media and analytics? And as they seek scale, how are these brands migrating into TV advertising at the same time they explore new marketing channels like podcasting, pop-ups and experiences?

8:00 AM
Breakfast
8:15 AM
1:00 PM
Lunch
Brewery Tour
Golf at Barton Creek, Fazio Foothills course
Kayak on Lady Bird Lake

Thursday, March 7

Day 3: It's The Relationship, Stupid

New consumers are embracing newer brands that make more human connections and communicate personally. We cap the summit exploring how the brands are establishing, deepening and scaling these relationships...and how they plan to scale them.

8:00 AM
Breakfast
11:00 AM
Conference Concludes