D2C Meets Big Branding

The great Direct-to-Consumer retail disruption has reached every imaginable category – from razors to connoisseur sneakers, custom pet food to dental braces. But this new generation of native digital brands now needs to scale – via traditional omnichannel and retail venues, TV and offline media. Meanwhile, many disrupted legacy brands are learning from the D2C upstarts – how to put digital first, reorganize marketing around unified data and even launch new D2C products and channels of their own.

The Brand Insider Summit: D2C brings these two worlds together as they head in each other’s direction. The digital natives have shown they can build new brands via data driven performance channels, but what can they learn from the TV and retail pros about scaling up? And what lessons can the traditional marketers learn from the D2C experience about overcoming siloed organization, following the data, and radical customer-first personalization?

From data strategy to performance marketing, personalization to digital brand building, cross screen media planning to building the tech stack to drive it all, the Brand Insider Summit explores how brands new and old are building a new direct path to consumers.


Reasons to Attend

* Unparalleled access and knowledge sharing with the leading minds in the Industry

* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solution providers

* Morning Sessions – a marketers-only agenda of peers sharing with peers their best practices, case studies, and newest tactics which can all be applied to your marketing strategies

* Noon Roundtables – open, off the record, discussions of the morning’s topics and how they relate to marketers’ own business and experience.

* Afternoon Activities allow attendees to relax and enjoy the beautiful surroundings while forming relationships that last well beyond the conference

* Cocktails and evening dinners bring the group together over casual conversations and delicious meals

* Be part of driving the Channel forward as a key component of marketing campaigns, within your company and the industry

* Unlimited access to stay in touch with the office: WiFi enabled conference room and quiet office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties

* Congenial, relaxed experience. Attendees are working together to move the industry forward

* Enhance your brand marketing initiatives with new solutions learned and partnerships gained

Attendee Reviews


“The MediaPost Brand Marketer’s Insider Summit was the first professional event I’ve attended in years that provided a legitimate return on my time investment; I need a conference to that delivers real value (not just hand me cocktails and waste my time), and I came home from this with truly actionable insights regarding the brand challenges we encounter in an increasingly faceless, Amazon-dominated marketplace and a performance-obsessed digital marketing landscape in general.”

Jeff Bartlett
Senior Marketing Manager
Avvo
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“Well curated content AND people. That is a testament to your organization. Well done.”

Kari Helling
Senior Director of Agency Experience
Ciceron
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“The Brand Marketers Summit is quite simply one of the best marketing conferences I’ve attended. The ability to come together and network with brand experts from various industries is extremely valuable.

Brian Penrod
Director of Digital Marketing
Which Wich Superior Sandwiches
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