Monday, 02/08
18:00
6:00 PM ET
Tuesday, 02/09
07:00
7:00 AM ET
Registration Opens
08:00
8:00 AM ET
Breakfast
08:15
8:15 AM ET
Sponsor Breakfast Presentation
09:00
9:00 AM ET
Keynote: How to Use Big Data in Email to Create a Long Term Customer Journeys
E-commerce giant Rakuten has found that big data is the key to creating a personalized customer journey. In this keynote presentation, Aish Agarwal, Head of CRM Europe, Rakuten, will outline how the company is using big data to drive its email marketing strategy in order to delivery a successful lifetime customer value.
- Keynote
- Aish Agarwal, Head of CRM Europe, Rakuten @icudbeyou
09:30
9:30 AM ET
How Humans Can Conquer Marketing Automation
Automation is designed to make an email marketer’s life easier, but machine learning is only as good as the human direction it is given. This panel will explore how marketers create effective automated email programs that will run on their own, discussing how often these programs should be updated, the challenges associated with measuring their success and how to overcome the difficulties and pressures involved in orchestrating marketing automation.
- Moderator
- Lia de Jong, Country Manager Benelux, Photobox
- PanelistS
- Mark Kruisman, Digital Marketing Specialist, Centraal Beheer
- Reina Toeda, CRM Manager, EF English Live
10:15
10:15 AM ET
Coffee Break
10:30
10:30 AM ET
Panel: Optimization & Testing in the Mobile Era
Consumers are glued to their phones and are checking emails more often than ever. While testing previews for devices is essential these days, attributes like send time optimization may not matter as much anymore. In this panel, email experts will discuss the ins and outs of testing and how it is and isn’t evolving in the era of the always-on consumer.
- Moderator
- Michael Straathof, CRM Consultant, 100%EMAIL @streetcourt
- PanelistS
- Sana Dubarry, Director Strategy and Insights, EMEA - Epsilon @magn0lia_
- Anna Farquharson, Customer Marketing Manager, OVO Energy
11:15
11:15 AM ET
Case Study: Underpinning Marketing Strategy With Email Automation
International payment services provider FAIRFX has found that using web-browsing data to drive automated email programs helps reduce staffing costs, delivers great customer service and achieves an excellent revenue stream. In this presentation, Lisa Stone, Head of Online Marketing at FAIRFX, will reveal how the company is moving away from a batch and blast mentality and towards treating customers as individuals in order to achieve brand loyalty and maximum customer LTV.
- Presenter
- Lisa Stone, Head of Online Marketing, FAIRFX
12:00
12:00 PM ET
Roundtable
Using Big Data for Customer Relationships - Aish Agarwal, Head of CRM Europe, Rakuten
Exploring Email Automation - Dela Quist, CEO, AlchemyWorx
Testing in Email Marketing - Marc Borgers, founder 100%EMAIL and author More Opens More Clicks
Exploring Email Automation - Dela Quist, CEO, AlchemyWorx
Testing in Email Marketing - Marc Borgers, founder 100%EMAIL and author More Opens More Clicks
12:45
12:45 PM ET
Lunch
13:00
1:00 PM ET
Sponsor Luncheon Presentation
14:00
2:00 PM ET
Skiing or Snowboarding
Montenvers - Mer de Glace Panorama
Montenvers - Mer de Glace Panorama
14:00
2:00 PM ET
14:00
2:00 PM ET
17:30
5:30 PM ET
18:30
6:30 PM ET
19:30
7:30 PM ET
Wednesday, 02/10
07:00
7:00 AM ET
Registration Opens
08:00
8:00 AM ET
Breakfast
09:00
9:00 AM ET
Keynote: “New School” Marketing: How Scholastic is Achieving Cross Channel Success Using Email in the Cloud
Scholastic has a wealth of data about schools and educator customers. In this presentation, Kathleen Chambard will talk about how the company is building engagement and loyalty based on customer data and interactions. In addition, she will reveal how the company is creating more relevant and personalized communications via email.
- Keynote
- Kathleen Chambard, Senior Director, Digital Marketing, Scholastic.com
09:45
9:45 AM ET
Panel: Mastering Acquisition Across Frontiers
Acquiring new customers is core for all marketers, but the nuances of building your list varies from country to country. Europe is full of cultural diversity and legal restrictions change with the country code: what may work for data collection in Germany might not fly in Portugal. In this panel, email marketers will share their strategies for acquiring customers across borders, highlighting the pros and cons of acquisition in different regions and revealing tactics to help manage lists globally.
- Moderator
- Kath Pay, CEO & Founder, Holistic Email Marketing @kathpay
- PanelistS
- Rob Coyne, Director of Sales Operations, LiveIntent @rbcoyne
- Lia de Jong, Country Manager Benelux, Photobox
- Skip Fidura, Responsible Marketing Committee Chair, DMA UK
- Gilles Villautreix, E-commerce and Digital Marketing Manager, TOTAL
10:15
10:15 AM ET
Coffee Break
10:30
10:30 AM ET
Panel: Deliverability in 2016: What You Need to Know
Email marketing is fruitless if you don’t land in the inbox, yet according to ReturnPath 21 percent of marketing emails never reach a consumer’s inbox. This panel will explore the variety of issues that marketers face when creating a deliverability strategy including: how to build a strong brand reputation, what sources are publicly available for testing reputation, which kinds of data ISPs are looking at, how to get good visibility, and how to mine data for deliverability.
- Moderator
- Laura Villevieille, Email Delivery Manager, IBM
- PanelistS
- Barry Abel, Executive Vice President, SparkPost
- Florian Coulmier, Production & Cybercrime Manager, Vade-Retro
- Cédric Hervet, Directeur Recherche Opérationnelle, Groupe NP6 @CedricHervet
11:15
11:15 AM ET
Case Study: The Secret to Email Optimization in MBNA's Etihad Guest Credit Card Program
Patricia Brassil Poole, Head of Partner Management, MBNA, will discuss how the MBNA Etihad Guest Credit Card Program is optimizing email as part of its fully integrated marketing campaign in order to get results.
- Presenter
- Patricia Brassil Poole, Head of Partner Management, Bank of America
12:00
12:00 PM ET
Roundtable
Email in the Cloud - Kathleen Chambard, Senior Director, Digital Marketing, Scholastic.com
Data & Analytics in Deliverability - Laura Villevieille, Email Delivery Manager, IBM
Email Acquisition Strategies - Kath Pay, Digital Marketing Consultant & Trainer, Holistic Email Marketing
Data & Analytics in Deliverability - Laura Villevieille, Email Delivery Manager, IBM
Email Acquisition Strategies - Kath Pay, Digital Marketing Consultant & Trainer, Holistic Email Marketing
12:45
12:45 PM ET
Lunch
14:00
2:00 PM ET
Skiing or Snowboarding
Dogsleigh Rides & Snowshoe Hikes
Dogsleigh Rides & Snowshoe Hikes
14:00
2:00 PM ET
14:00
2:00 PM ET
18:30
6:30 PM ET
19:30
7:30 PM ET
Thursday, 02/11
07:00
7:00 AM ET
Registration Opens
08:00
8:00 AM ET
Breakfast
08:30
8:30 AM ET
Keynote: Cradle to Grave Email Marketing
From lead generation to prospect nurturing and cross selling to retention and win back campaigns, the intelligent combination of email and data (big or small) can make the difference in changing customer behavior. In this session, Gianfranco Cuzziol, Head of CRM at digital agency Zone, will discuss how brands across many sectors use data, wherever it sits, to deliver informative, useful content to their customer creating real moments of relevance.
- Keynote
- Gianfranco Cuzziol, Director CRM and Data, Intermarketing Agency @iamgfc
09:00
9:00 AM ET
Panel: Building Multichannel Campaigns That Get Results
From in-store visits to mobile apps, consumers interact with their favorite brands across devices. A customer that just bought something from your email doesn’t want to see a display ad for the same product. From mobile and social integration to working with DMPs and CRM systems, in this panel email marketing experts will discuss how they are integrating cross channel campaigns in order to deliver better consumer experiences.
- Moderator
- Bruno Florence, Email Marketing Expert
- PanelistS
- Mic Conetta, Head of CRM, Arsenal Football Club
- Matthias Fröhlicher, Co-founder and Director, KOALA.CH
09:45
9:45 AM ET
Panel: Predicting the Future of Email & CRM Systems
As automation begins to play a larger role in email marketing, marketers in Europe are connecting their CRM systems with their email providers. In this panel, email experts will explore how email and CRM systems are evolving and where the market is going. Panelists will discuss everything from the role of Google Customer Match and Facebook custom audiences to how to best use carousels and how the Apple Watch is influencing email, in order to reveal where CRM systems are headed and the vital role that email will play in this journey.
- Moderator
- Michael Le, Email Marketing Manager, Amazon @Michael_le85
- PanelistS
- Timo Kohlberg, Product Marketing Manager, Adobe @t_kohlberg
- Tim Lundberg, Head of CRM, Reed Online
10:30
10:30 AM ET
Roundtable
Exploring Multichannel Approaches to Email - Bruno Florence, Email Marketing Expert
Predicting the Future of Email & CRM Systems - Michael Le, CRM Manager, Evening Standard and The Independent
How Data Can Influence Customer Behavior - Gianfranco Cuzziol, Head of CRM, Zone London
Predicting the Future of Email & CRM Systems - Michael Le, CRM Manager, Evening Standard and The Independent
How Data Can Influence Customer Behavior - Gianfranco Cuzziol, Head of CRM, Zone London
11:15
11:15 AM ET
Conference Concludes