Monday, 02/03
Tuesday, 02/04
Each interaction with a person allows a brand to identify, interact and customize its messaging to that consumer. As data, technology and messaging channels converge, brands are able to understand customer preferences and customize the experience, bringing the dream of one-to-one to life. In this panel, leading brands will reveal tactics they employ throughout the customer lifecycle to achieve true one-to-one marketing.
- Moderator
- Michael Straathof, CRM Consultant, 100%EMAIL @streetcourt
Consumers have come to expect a cohesive experience with a brand no matter how they interact with a company. Brands that embody customer values have a deep understanding of customer identities and needs, and work to bring personalization at all touch points. This panel, experts will share how they are reshaping their strategies from being campaign centric to customer-centric to deliver personalized experiences.
- Panelist
- Piyush Khosla, CRM Sepcialist, Delivery Hero
Wednesday, 02/05
Every marketer has been there: you schedule a campaign only to find a placeholder headline live in front of customers. Several brands share their most embarrassing mishaps. We explore what went wrong, what they did about it, how customers responded and what they to ensure it wouldn’t happen again.
- Moderator
- Dianna Dilworth, EIS EU Program Director, MediaPost
Data gives brands lots of information, but without the right strategy its just a bunch of numbers. Which things should you test? Which metrics are the most relevant? How are you attributing success to your efforts? This panel is investigation how companies are putting data to use as an actionable commodity.
- Moderator
- Kath Pay, CEO & Founder, Holistic Email Marketing @kathpay
- Panelist
- Paula Hakkaja, CRM Manager, Hello Fresh
Digital messaging and CRM channels have become central to building customer relationships. How are email and CRM creating genuine interactive loops between customers and marketers? How are they building the deep data that profiles customer values and identities and powers highly personalized interactions at all touchpoints? How are these channels helping brands create and maintain real communities of brand loyalists who become marketing partners in a company’s growth?
- Presenter
- Alexander Bjerkendahl, Senior Lifecycle Manager, GetYourGuide
Thursday, 02/06
Digital marketing tools continue to innovate to easy the campaign building experience and allow brands to develop content on the fly based on real-time triggers. In this panel, we’ll hear from experts in the industry about what’s out there, what’s working and what’s next.
