February 3 - 6, 2010
Kitzbuhel, Austria

Event Sponsors

Agenda

Monday, 02/03

18:30
Welcome Cocktails

Tuesday, 02/04

08:00
Registration & Breakfast
09:00
Opening remarks
09:15
Keynote
09:45
Panel: Can We Finally Achieve True One-to-One Marketing?

Each interaction with a person allows a brand to identify, interact and customize its messaging to that consumer. As data, technology and messaging channels converge, brands are able to understand customer preferences and customize the experience, bringing the dream of one-to-one to life. In this panel, leading brands will reveal tactics they employ throughout the customer lifecycle to achieve true one-to-one marketing.

Moderator
Michael Straathof, CRM Consultant, 100%EMAIL 
10:15
Coffee Break
10:45
Panel: Why You Need to Develop a Customer-Centric Personalization Strategy

Consumers have come to expect a cohesive experience with a brand no matter how they interact with a company. Brands that embody customer values have a deep understanding of customer identities and needs, and work to bring personalization at all touch points. This panel, experts will share how they are reshaping their strategies from being campaign centric to customer-centric to deliver personalized experiences.

Panelist
Piyush Khosla, CRM Sepcialist, Delivery Hero 
11:15
Case Study
11:45
Roundtables
12:30
Lunch
18:30
Cocktail Party
19:30
Dinner Reception

Wednesday, 02/05

08:00
Registration & Breakfast
09:00
Keynote
09:45
Panel: Oops!: Messaging Mistakes and Lessons Learned

Every marketer has been there: you schedule a campaign only to find a placeholder headline live in front of customers. Several brands share their most embarrassing mishaps. We explore what went wrong, what they did about it, how customers responded and what they to ensure it wouldn’t happen again.

Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
10:15
Coffee Break
10:45
Panel: Data Deep Dive: Unearthing Testing, Metrics & Attribution Strategies

Data gives brands lots of information, but without the right strategy its just a bunch of numbers. Which things should you test? Which metrics are the most relevant? How are you attributing success to your efforts? This panel is investigation how companies are putting data to use as an actionable commodity.  

Moderator
Kath Pay, CEO & Founder, Holistic Email Marketing 
Panelist
Paula Hakkaja, CRM Manager, Hello Fresh 
11:15
Panel: Developing Audiences & Cultivating Loyalty

Digital messaging and CRM channels have become central to building customer relationships. How are email and CRM creating genuine interactive loops between customers and marketers? How are they building the deep data that profiles customer values and identities and powers highly personalized interactions at all touchpoints? How are these channels helping brands create and maintain real communities of brand loyalists who become marketing partners in a company’s growth?

11:45
Case Study: Building a Data-driven Lifecycle Marketing Program from Scratch
Presenter
Alexander Bjerkendahl, Senior Lifecycle Manager, GetYourGuide 
12:15
Roundtables
12:45
Lunch
18:30
Cocktail Party
19:30
Dinner Reception

Thursday, 02/06

08:00
Registration & Breakfast
08:30
Keynote
09:00
Panel: What’s Next? Innovations in Email, CRM and the DTC Tech Stack

Digital marketing tools continue to innovate to easy the campaign building experience and allow brands to develop content on the fly based on real-time triggers. In this panel, we’ll hear from experts in the industry about what’s out there, what’s working and what’s next.   

09:30
Case Study
10:00
Roundtables
10:30
Conference concludes

Venue

Hotel Kitzhof, Kitzbühel, Austria
Schwarzseestrasse 8-10
Kitzbühel,, A-6370

If you are attending the Brand Insider Summit event, you can access our discounted room block for your stay.

To make your hotel reservations email Jon Whitfield (jon@mediapost.com) and reference “Brand Insider Summit - Europe” in your communication to obtain the discounted rate.

The Hotel Kitzhof lies embedded in pure nature, close to the city park and just a 5-minute walk from the picturesque centre of the world famous holiday resort Kitzbühel. Enjoy the enchanting views from the Kitz Lounge of the city’s rooftops and towers as far as the Kitzbüheler Horn – and on the other side the Hahnenkamm presents itself from its best side: with the “Streif”. The world-famous sports city Kitzbühel offers one of the biggest ski region, as well as countless cross-country ski trails and winter hiking trails.

  

  

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.