Dianna Dilworth
MediaPost EIS EU Program DirectorDianna Dilworth is Associate Editor at Haymarket Media’s DMNews, covering e-mail marketing and the interactive advertising space. Her weekly column, Inbox Insider, explores e-mail focused topics including creative, strategy, the industry scene and the latest in the spam battle. She also regularly covers mobile, social media, ad networks and emerging forms of advertising and communications. Beyond writing for DMNews, she has also partnered with various interactive sites including SnagFilms, Current TV and Barack Obama TV to create online video content. Before she joined the marketing and interactive world, she covered design for various publications including The Architectural Record, Dwell, The Barcelona Metropolitan and Business Week.
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Opening Remarks
Date/Time: 9:00 AM
Panel: Engaging the Disengagement Battle
Date/Time: 9:45 AM
Read rates appear to be declining. Email clients are giving users easier ways to unsubscribe. Keeping customers engaged has never been harder and more critical. Marketers who have fought back the disengagement challenge share how they are analyzing reader behaviors and crafting engagement strategies for maintaining the base.
Panel: EIS Closing Thoughts
Date/Time: 9:30 AM
EIS brings together marketing leaders from across Europe to share ideas, tactics and strategies. In this closing panel, speakers from the show will share their final takeaways from the conference and ideas that you can apply to your business when you get back to the office on Thursday.
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