Thursday, July 20 -
9:15 AM MT
(11:15 AM ET)
Sponsor Breakfast Presentation
Presenter: Jeff Alderman, SVP of Sales & Marketing, AdMedia
Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller and digital strategist experienced across many industries including: retail, eCommerce, financial services, payments, insurance, pharma, travel, QSR and B2B. Over the past 25 years Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation and business development practices.
He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the Pure Michigan treasures.
2023 Health & Pharma Ad Trends: Navigating Omnichannel, Audience Targeting, and Emerging Tech:
Discover the cutting-edge trends shaping pharmaceutical and health marketing in 2023. Learn to master Omnichannel Marketing with personalized content and engage customers across multiple touchpoints. Explore targeted audience strategies with health data segments and privacy compliance. Embrace technology as a growth catalyst with AI insights and advanced tracking solutions. Prepare for the shift away from cookies and explore alternative digital ad targeting methods.
Thursday, July 20 -
10:45 AM MT
(12:45 PM ET)
Sponsor Spotlight & Coffee Break
Presenter: Mark Jones, Head of Sales, Perform Media
Mark has over two decades experience in sales leadership across digital media sales and client services, most recently as Senior Director of Agency Development at Yahoo. When he's not closing deals he can be found at his local skatepark on the Jersey Shore.
Turning a Deficit Into an Advantage:
Mark Jones, Head of Sales at Perform Media, will share how pharmaceutical and wellness marketers can leverage innovative health-specific
Turning a Deficit Into an Advantage:
Mark Jones, Head of Sales at Perform Media, will share how pharmaceutical and wellness marketers can leverage innovative health-specific
Friday, July 21 -
9:15 AM MT
(11:15 AM ET)
Sponsor Breakfast Presentation
Presenter: Lauren Crawford, VP, Practice Lead of Healthcare, InMarket
Lauren Crawford is currently the VP, Practice Lead of Healthcare at InMarket and has spent her career focused on the pharmaceutical industry at digital companies like LinkedIn, AOL and Undertone. She has a deep understanding of digital solutions for consumer and healthcare professional marketing including geolocation, social, rich media and programmatic audiences.
The Power of Location in Building Personalized Patient Reach:
In today’s fast-evolving Health & Pharma landscape, it has become mission critical to engage patients with omnichannel experiences that feel truly personalized. Yet, being able to do this effectively and efficiently has become increasingly daunting given the multitude of different media channels and data platforms available today. But — there is a recipe for success! Join InMarket’s Pharma Practice Lead, Lauren Crawford, to hear how location data is key to optimize omnichannel marketing strategies to reach patients when and where it matters most to them.
The Power of Location in Building Personalized Patient Reach:
In today’s fast-evolving Health & Pharma landscape, it has become mission critical to engage patients with omnichannel experiences that feel truly personalized. Yet, being able to do this effectively and efficiently has become increasingly daunting given the multitude of different media channels and data platforms available today. But — there is a recipe for success! Join InMarket’s Pharma Practice Lead, Lauren Crawford, to hear how location data is key to optimize omnichannel marketing strategies to reach patients when and where it matters most to them.
Friday, July 21 -
10:40 AM MT
(12:40 PM ET)
Sponsor Spotlight & Coffee Break
Presenter: Chris Rooney, Pharmaceutical Lead, Client Vertical Sales, DISH Media
Chris Rooney leads the Pharmaceutical and FinServ verticals within DISH Media’s Client Vertical advertising sales group. In this role, he’s focused on leveraging DISH Media’s suite of advanced advertising products to drive brand partnerships across DISH TV and Sling TV.
Prior to joining DISH, Chris spent over 11 years at DIRECTV and has held various executive roles over the course of his career.
Addressable TV As Part Of An Omnichannel Strategy:
Prior to joining DISH, Chris spent over 11 years at DIRECTV and has held various executive roles over the course of his career.
Addressable TV As Part Of An Omnichannel Strategy:
- Why Addressable should be a key element within any pharma brand's Omnichannel strategy
- How pharma brands are leveraging data & technology to expand reach among highly-qualified audiences
- The ways in which Addressable can provide Superior Targeting & Impactful Attribution
- Learn about the types of attribution metrics brands' are using to measure & optimize campaign performance
- Review some of the future advancements in data & analytics (e.g. clean rooms)