The QSR media mix’s future was pulled forward by three years in April 2020. This was a necessary change and one that has helped the strong survive and grow. In this session, Senior Director of Sales for Simpli.fi, Casey Squier will review foot traffic trends, both nationally and locally, and the shift in ad spend across mobile, display, video, and CTV. He will also discuss a case study with a national QSR who did it right and is thriving in a post-Covid world.
Presenter: Casey Squier, Senior Director of Sales, Simpli.fiCasey Squier is the Senior Director of Sales for Simpli.fi, the leader in programmatic advertising and agency management software. Squier is responsible for educating local resellers and agencies about the opportunities in programmatic. Squier joined Simpli.fi in 2017, with more than 20 years of digital advertising experience at some of America’s most successful advertising organizations.
Three Tips to Maximize Creative Asset Efficiency
Advertising campaigns for quick service restaurants are a constant. You’re never NOT trying to get feet in the door. In an effort for brands and franchisees to meet audiences wherever they are with exciting promotions, marketers need to create exponential amounts of content, quickly. But quickly doesn't always mean efficiently. Join this session to learn three ways to get the most out of your ad creative and maximize the value of your assets.
Presenter: Jody Rogers, VP, Sales, Extreme Reach.
Jody is currently Vice President of Sales at ExtremeReach. She has spent her entire career in Broadcast Production and Distribution, with long tenures at filmcore, Ascent Media/Deluxe and now with ER. With vast experience in sales, operations and business management, Jody has a reputation for building strong relationships to drive success and deliver on her customers' goals. Outside of work, Jody is an avid and lifetime Lakers fan.
Delivery & Streaming, the Ultimate Experience with Roku
Dig into the secular shift to streaming. Join Jeff Katz, Head of Sales in the Central Region at Roku, as he shares 3 key updates for QSR Marketers from America’s #1 TV Streaming Platform:
- Foursquare QSR Insights
- Roku Platform Updates
- Beta Measurement Opportunity
Restaurant Customer Engagement: The Path to Personalization:
Presenter: Kevin Sanders, Industry Solutions Director, Restaurants, Cheetah DigitalKevin Sanders is the Industry Solutions Director for Cheetah Digital focused on leading Cheetah’s growth in the restaurant industry. A former restaurant executive, Kevin previously led marketing and digital technology for a fast-casual chain, served as CMO for two restaurant digital ordering brands, and held multiple marketing leadership roles for global CPG and consumer products companies. He also teaches marketing courses as an adjunct professor. Kevin resides in the resort town of Coeur d’Alene, Idaho with his wife and young son.