May 26 - 27, 2021
Virtual Event

The Innovation Imperative: Building The Next Dining Experience

Necessity is the mother of innovation. The dining industry met this crisis year by imagining new ways to bring diners together with their food, to reach customers in unexpected places, to refresh menus with new product flows, to connect and align brands with the needs of communities. Innovation kicked into high gear, but where did it leave us? Have QSR and fast casual brands reimagined the dining experience for the 2020s?

MediaPost's QSR Brand Insider Summit leans forward into the post-pandemic decade to explore which innovations of the last year will stick and even point the way forward to a truly omnichannel fast dining customer experience?

We will explore:

  • How is innovation becoming a part of brand identity?
  • What does a delivery marketing strategy look like?
  • How can a challenger brand break through the clutter?
  • How can CRM and loyalty programs drive the next generation of cusotmer experience?
  • What does the QSR media plan look like now?

2021 is the year that innovation became central to the identity of fast dining brands. At the Spring edition of the QSR Brand Insider Summit we take the next steps. Standing still is not an option.


“MediaPost's virtual conference was the BEST virtual conference I have attended.  You guys always do a great job with your in-person events, but the virtual format is challenging for sure and it flowed well, had good content and was informative without being boring or dry. Thank you!

- Dan Williams, Chief Revenue Officer, 3 DAY BLINDS 

Brand Insider Summit QSR 2021 Attendees Include

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Wednesday, 05/26

3:00 PM
Opening Remarks - All Times EST
Steve Smith, VP, Editorial Director, Events, MediaPost 
3:10 PM
Keynote: When Innovation is Your Brand
Christopher Thomas-Moore, VP, Media, Digital Marketing and Product Development, Dominos 
3:35 PM
Sponsor Spotlight
3:45 PM
Panel: The Innovation Imperative: Inventing The Next Omnichannel Experience
The dining sector had no choice this year but to innovate itself out of a once-in-a-century crisis. From rapid fire product development to novel uses of loyalty programs, new twists on delivery to redefining digital CX; the brands that will survive and thrive in the years ahead are reinventing the next era of omnichannel experience. We ask our panel of marketers to explore beyond the last year and explain which of their changes point the way forward. And how will these companies change the role and process of innovation now that they have all been stress tested?
Sarah Mahoney, Editor, Marketing D2C, MediaPost 
Daisy Alvarez, Director of Marketing, Farmer Boys 
Michael Kotick, Director of Brand Marketing and Product Innovation, Chipotle Mexican Grill 
Ashley Travis, Director, Digital Strategy, KFC Global 
4:15 PM
Sponsor Spotlight
4:25 PM
Case Study: Why Did The Chicken Cross the Road? Church’s Chicken Digital Transformation
Alan Magee, Vice President Digital Marketing & Technology, Church's Chicken 
4:45 PM
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:45 PM
Roundtables: Leveraging Loyalty
Shannon Murphy, irector of Digital Guest Experience, Jack in the Box 

Thursday, 05/27

3:00 PM
Welcome Back/D2C Survey Results - All Times EST
3:10 PM
Kerri Christian, VP of Marketing, Focus Brands 
3:35 PM
Sponsor Spotlight
3:45 PM
Panel: Is There a Delivery "Strategy?": Mastering the Third Party Marketing Conundrum
Third party delivery is the most radical disruption of dining industry marketing since the Internet itself; with new third parties inserted between marketers and their customers. Our panel shares what delivery marketing strategies look like now. What is working best: in leveraging the delivery partners' own in-app opportunities? In using delivery to drive order value and conversion to brand loyalists? In adjusting brand strategy around omnichannel dining experiences? About cutting and managing better deals with this new third party economy?
Ryan Murrin, Chief Marketing Officer, Pancheros Mexican Grill 
Stephanie So, VP of Digital Experience, Shake Shack 
4:15 PM
Sponsor Spotlight
4:25 PM
QSR Trivia Contest
4:35 PM
Case Study: Co-Branding, Partnerships and the New Paths to Consumers
4:45 PM
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:55 PM
Roundtable: Growth, New Media Planning and Breaking Through the Choice Clutter
As ordering goes virtual and delivery flattens old distinctions among QSR, fast casual and restaurant dining - how are brands differentiating experiences and breaking through the choice clutter?

Featured Speakers

Daisy Alvarez

Farmer Boys
Director of Marketing

Michael Kotick

Chipotle Mexican Grill
Director of Brand Marketing and Product Innovation

Alan Magee

Church's Chicken
Vice President Digital Marketing & Technology

Shannon Murphy

Jack in the Box
irector of Digital Guest Experience

Ryan Murrin

Pancheros Mexican Grill
Chief Marketing Officer

Stephanie So

Shake Shack
VP of Digital Experience

Christopher Thomas-Moore

VP, Media, Digital Marketing and Product Development

Ashley Travis

KFC Global
Director, Digital Strategy

Kerri Christian

Focus Brands
VP of Marketing

Sarah Mahoney

Editor, Marketing D2C

Steve Smith

VP, Editorial Director, Events

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Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.


For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at


For press inquiries, please contact Ken Fadner at


For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at

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MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.