Mapping the New QSR Terrain

As the QSR segment emerges from the deepest crisis in its history, there is no returning to business as usual. From the increased role of delivery and off-premise models to an even deeper need for brand trust, altered messaging, new content, and maintaining all lines of communication - QSR has stress tested all of its systems. What did we learn? Where did we innovate and where did we accelerate trends that were already there?

MediaPost's QSR Brand Insider Summit serves up the lessons learned in the last six unprecedented months across small, medium and large brands.

We will explore:

• Brand building in a crisis
• When loyalty program become critical
• Delivery as the new normal
• The next on-premise experience
• The media channels that mater now

The QSR map has been permanently altered. MediaPost's QSR Brand Insider Summit gives brands the first opportunity to meet and share their scouting reports about what lies ahead.

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“MediaPost's virtual conference was the BEST virtual conference I have attended.  You guys always do a great job with your in-person events, but the virtual format is challenging for sure and it flowed well, had good content and was informative without being boring or dry. Thank you!”

The MediaPost programming committee is hard at work on the newest agenda for the Summit!

MediaPost Summits feature mornings that include Keynotes, Case Studies, and Panels that feature the top minds in the industry. The afternoons are a selection of activities that allow for the attendees it network over exciting outings. The evenings bring the group back together for cocktails and unforgettable dinner experiences. The most up to date theme of the conference can be found on the homepage of the event.

Please check back often for real-time updates on session details and speaker line-up. Meanwhile please take a look at the agenda from the previous event.