Wednesday, 05/26
3:00 PM
Opening Remarks - All Times EST
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
3:10 PM
Keynote: When Innovation is Your Brand
When a company is famous introducing 30 minute delivery, online ordering, delivery tracking and pizza-warmers, consumers expect it to have creative solutions to a crisis like worldwide lockdowns. Christopher Thomas-Moore explores how Dominos bakes innovation into the brand itself, raising and meeting consumer expectations for keeping the pizza delivery experience as fresh and engaging as a the pie itself.
- Keynote
- Christopher Thomas-Moore, VP, Media, Digital Marketing and Product Development, Dominos
3:35 PM
Sponsor Spotlight
3:45 PM
Panel: The Innovation Imperative: Inventing The Next Omnichannel Experience
The dining sector had no choice this year but to innovate itself out of a once-in-a-century crisis. From rapid fire product development to novel uses of loyalty programs, new twists on delivery to redefining digital CX; the brands that will survive and thrive in the years ahead are reinventing the next era of omnichannel experience. We ask our panel of marketers to explore beyond the last year and explain which of their changes point the way forward. And how will these companies change the role and process of innovation now that they have all been stress tested?
- Moderator
- Sarah Mahoney, Editor, Marketing D2C, MediaPost
- PanelistS
- Daisy Alvarez, Director of Marketing, Farmer Boys
- Michael Kotick, Director of Brand Marketing and Product Innovation, Chipotle Mexican Grill @mkotick
- Ashley Travis, Director, Digital Strategy, KFC Global
4:15 PM
Sponsor Spotlight
4:25 PM
Fireside Chat: El Pollo Loco’s Acceleration Agenda
El Pollo Loco is in growth mode. With several recent record breaking weeks, the company sees itself entering a growth trajectory that includes new audiences, deepening digitization and enhancing its brand position. CEO Bernard Acoca shares how the brand learned from and even grew during the pandemic year.
- Interviewee
- Bernard Acoca, Chief Executive Officer and President, El Pollo Loco
- Interviewer
- Lisa Singer, Event Editorial Manager, MediaPost
4:45 PM
Roundtables
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:45 PM
Roundtables: Leveraging Loyalty
The CRM channel became an indispensable direct link to consumers in the past year, but what did restaurant marketers learn about their customers and about what a loyalty program can and should do for your brand?
- Featuring
- Mark Mears, CMO, SaladWorks
- Shannon Murphy, Director of Digital Guest Experience, Jack in the Box
Thursday, 05/27
3:00 PM
Welcome Back/D2C Survey Results - All Times EST
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
3:10 PM
Keynote: Focus Brands’ Licensing Calculus
Brand licensing is more than an incremental revenue opportunity for QSRs. It is a branding play that can have multiple benefits for branding, sales and even expansion. Using Cinnabon as an example, Focus explores how putting its legendary buns on grocery shelves and into pizza orders.
- Keynote
- Kerri Christian, VP of Marketing, Focus Brands
3:35 PM
Sponsor Spotlight
3:45 PM
Panel: Is There a Delivery "Strategy?": Mastering the Third Party Marketing Conundrum
Third party delivery is the most radical disruption of dining industry marketing since the Internet itself; with new third parties inserted between marketers and their customers. Our panel shares what delivery marketing strategies look like now. What is working best: in leveraging the delivery partners' own in-app opportunities? In using delivery to drive order value and conversion to brand loyalists? In adjusting brand strategy around omnichannel dining experiences? About cutting and managing better deals with this new third party economy?
- Moderator
- Tanya Gazdik, Senior Editor, Automotive, MediaPost @TanyaGazdik
- PanelistS
- Ryan Murrin, Chief Marketing Officer, Pancheros Mexican Grill
- Andrew Rebhun, Vice President of Digital, El Pollo Loco
- Stephanie So, VP of Digital Experience, Shake Shack
4:15 PM
QSR Trivia Contest
4:25 PM
Sponsor Spotlight
4:35 PM
Case Study: Turning Customers Into Fans: Church’s New Social Media Playbook
As social platforms fragment, brands need to remain flexible in their paid and organic strategies. Church’s Chicken reimagined its social media playbook for changed times. Alan Magee explains how they sought to encourage more than engagement but engender true brand fan love. With campaigns that broke through the clutter Church’s is growing its social footprint and engagement in ways that serve the core business and not just Follows and Likes.
- Presenter
- Alan Magee, Vice President, Digital Marketing & Technology, Church's Chicken
4:50 PM
Roundtable
For 15 years the Insider Summit Round Tables have been where marketers bring their questions, challenges and insights for one another to share in casual, off-the-record conversation. This Virtual Insider Summit is no different. Webcams and Mics ON. Recording and reporting OFF. Discuss amongst yourselves!
4:55 PM
Roundtable: Growth, New Media Planning & Breaking Through the Choice Clutter
As ordering goes virtual and delivery flattens old distinctions among QSR, fast casual and restaurant dining - how are brands differentiating experiences and breaking through the choice clutter?
- Featuring
- Lynn Blashford, Chief Marketing Officer, White Castle
- Jodie Conrad, Chief Marketing Officer, Fazoli's