The pandemic not only accelerated the merging of digital and retail experiences, it forced everyone to imagine new integrations. MAC was among several retailers who quickly retrained their sales associates to become virtual beauty consultants. MAC CMO Sonia Gupta Anand shows us what it takes to pivot your infrastructure, training, and sales techniques to accommodate a wholly new retail environment. And moving forward, what are the opportunities here for growth, customer relationships, as well as the traditional in-store experience?
- Interviewee
- Sonia Gupta Anand, Director, Global Omni-Channel Experiences, MAC Cosmetics
- Interviewer
- Lisa Singer, Senior Director, Event Programming, MediaPost