Thursday, February 17 -
9:10 AM PT
(12:10 PM ET)
Sponsor Spotlight
Presenter: Jeff Alderman, SVP of Sales & Marketing, AdMedia
Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller and digital strategist experienced across many industries including: retail, eCommerce, financial services, payments, insurance, pharma, travel, QSR and B2B. Over the past 25 years Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation and business development practices.
He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the Pure Michigan treasures.
Thursday, February 17 -
10:40 AM PT
(1:40 PM ET)
Sponsor Spotlight
How CTV Fits Into Any Day of Your Retail Calendar
Retailers are no stranger to traditional TV advertising, but TV advertising isn’t traditional anymore. The rise of Connected TV has brought precision targeting and measurement to television screens—and retailers can now deploy CTV campaigns that raise awareness while simultaneously driving measurable conversions, revenue, and more 365 days of the year.
Retailers are no stranger to traditional TV advertising, but TV advertising isn’t traditional anymore. The rise of Connected TV has brought precision targeting and measurement to television screens—and retailers can now deploy CTV campaigns that raise awareness while simultaneously driving measurable conversions, revenue, and more 365 days of the year.
Join MNTN’s Oliver Embry as he explores how Connected TV offers retailers an effective, performance-driven ad channel—be it as a new addition, or a complement to existing TV plans. His years of experience developing retail strategy, combined with leading advertiser product innovation at MNTN, offers a unique perspective you won’t want to miss.
: Oliver Embry, Director, Product Innovation, MNTN
Oliver leads advertising product innovation at MNTN. He works closely with the product and customer teams to ensure that we are developing meaningful solutions that will resonate with current and future customers.
Prior to MNTN, Oliver founded Sebonac Consulting, a retail consultancy focused on developing and establishing new brand and commercial channels for its clients. Previous to that, Oliver worked at adidas, in online and offline retail strategy for the brand.
Thursday, February 17 -
12:30 PM PT
(3:30 PM ET)
Sponsor Spotlight
Personalized eCommerce Advertising: Identity, First-Party Data & Dynamic Content
Consumers want more personalization. Retailers would do well to engage them using consented 1st party data, precisely tailored dynamic creative and content, and first-party identity for enabling personalization through every touchpoint along the consumer journey. Personalized Dynamic Content Optimization (DCO) technology enables brands to produce personalized ads and content at scale using creative automation, leverage first-party data to precisely target and deliver relevant content to each consumer and optimize customer journeys to increase digital sales. Join Jaimie Villacarlos SVP Global Accounts and Partnerships as she shares how brands can leap forward towards omni-channel personalization using state of the art Dynamic Content Optimization (DCO) technologies.
Friday, February 18 -
10:40 AM PT
(1:40 PM ET)
Sponsor Spotlight
Presenter: Casey Squier, Senior Director of Sales, Simpli.fi
Casey Squier is the Senior Director of Sales for Simpli.fi, the leader in programmatic advertising and agency management software. Squier is responsible for educating local resellers and agencies about the opportunities in programmatic. Squier joined Simpli.fi in 2017, with more than 20 years of digital advertising experience at some of America’s most successful advertising organizations.
Friday, February 18 -
12:30 PM PT
(3:30 PM ET)
Sponsor Spotlight
Presentation Information Coming Soon.