February 16 - 19, 2022
San Diego, CA

Clicks to Bricks Personalization: Understanding 'This' Customer


As the phygital retail experience brings digital expectations into B&M, it won't be enough for retail marketers to understand "the customer." It is time to understand this customer - the one right in front of you this second - the one with her own history of dealing with your brand on and off and with her own needs and preferred touch-points.

The Retail Brand Insider Summit will cover:

  • Media buying in the omnichannel customer journey
  • Personalization across channels
  • Building the better martech stack
  • Leveraging loyalty programs
  • The personalized retail experience

As retailers plan their 4th quarter marketing strategies, MediaPost gathers some of the best minds in the business to show their work and chart the next generation of personalization. Welcome to the concierge era of retail.

Just some of our Brand Insider Summit Retail 2022 Attendees Include

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Agenda

Wednesday, 02/16

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails

Thursday, 02/17

8:00 AM Pacific
11:00 AM ET
Coffee Service Available
8:30 AM Pacific
11:30 AM ET
VIP 1:1 Meetings
(by invitation - please refer to your inbox)
9:00 AM Pacific
12:00 PM ET
Breakfast Buffet Opens
9:10 AM Pacific
12:10 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Lisa Singer, Event Editorial Manager, MediaPost 
9:40 AM Pacific
12:40 PM ET
Keynote: Revolutionizing Neiman Marcus: the Legacy Retailer Embraces Digital While Staying True to its Luxury Roots
Interviewee
Daz McColl, CMO, Neiman Marcus 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
10:10 AM Pacific
1:10 PM ET
Panel: Media Mapping Driving Omnichannel Journeys
Clicks or feet? Being "channel agnostic" is nice in theory but in a new omnichannel retail environment what are media planners and buyers supposed to do about a media mix that has to drive a range of very different real and virtual world behaviors? We ask media thinkers to share how they plan against their customer behaviors. How do you allocate for driving online purchase journeys vs. store traffic, brand building vs. performance, customer acquisition vs. LTV? It's getting complicated.
PanelistS
Kaylin Durham, VP, eCommerce & Digital Marketing, The Aaron's Company, Inc. 
Jesse Miller, Director of Growth, Goodlife Clothing 
KC Simmons, Senior Digital Marketing Manager, Quiksilver 
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight & Coffee Break
11:00 AM Pacific
2:00 PM ET
Case Study: Walgreen's Digital & Consumer-First Transformation
Panelist
Jennifer Peelle, Sr. Director, Media Strategy & Planning, Walgreens 
11:20 AM Pacific
2:20 PM ET
Case Study
11:45 AM Pacific
2:45 PM ET
Roundtables: Building the Better MarTech Strategy
12:30 PM Pacific
3:30 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Golf at Torrey Pines
Sea Cave Kayak Tour
7:00 PM Pacific
10:00 PM ET
Cocktail Party
8:00 PM Pacific
11:00 PM ET
Dinner Reception

Friday, 02/18

8:00 AM Pacific
11:00 AM ET
Coffee Service Available
8:30 AM Pacific
11:30 AM ET
VIP 1:1 Meetings
(by invitation - please refer to your inbox)
9:00 AM Pacific
12:00 PM ET
Breakfast Buffet Opens
9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Welcome Back
MC
Lisa Singer, Event Editorial Manager, MediaPost 
9:40 AM Pacific
12:40 PM ET
Keynote
Interviewee
Katie Nauman, CMO, Petco 
Interviewer
Lisa Singer, Event Editorial Manager, MediaPost 
10:10 AM Pacific
1:10 PM ET
Panel: Personalization Across the Customer Experience
Consumers are looking for concierges not just buy buttons. Extending the personalized marketing model from email subject line into the store visit, from the loyalty program to sales reps, is the new normal. How are retailers working on next-level personalization across virtual and real world that doesn’t just flex technology but serves customers, builds the brand and drives more sales?
Moderator
Jeff Roach, President & Chief Strategy Officer, Schiefer Chopshop 
PanelistS
Lance Dobson, Sr. Paid and Organic Search, Martech/AdTech/AdOps Manager, 1-800Contacts 
Seth Nenaber, Director of Retail & Marketing Operations, TaylorMade Golf 
Dan Williams, CRO, 3 Day Blinds 
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight Presentation
10:50 AM Pacific
1:50 PM ET
Coffee Break
11:00 AM Pacific
2:00 PM ET
Case Study: Mall of America
PresenterS
Grant Buntje, VP of Marketing, Mall of America 
Sara Johnson, Integrated Marketing Manager, Mall of America 
11:20 AM Pacific
2:20 PM ET
Case Study
11:45 AM Pacific
2:45 PM ET
Roundtables: Leveraging Loyalty
12:30 PM Pacific
3:30 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Hiking at Torrey Pines Nature Reserve
Catamaran Cruise
7:00 PM Pacific
10:00 PM ET
Cocktail Party
8:00 PM Pacific
11:00 PM ET
Dinner Reception

Saturday, 02/19

8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens
9:00 AM Pacific
12:00 PM ET
Welcome Back
9:05 AM Pacific
12:05 PM ET
Case Study: Driving In-Store Traffic: GOT BAG Leverage's POP to Tell Brand Story
Presenter
Matthias Paisdzior, Head of North America, GOT BAG 
9:30 AM Pacific
12:30 PM ET
Sponsor Spotlight & Coffee Break
9:40 AM Pacific
12:40 PM ET
Case Study
10:30 AM Pacific
1:30 PM ET
Conference concludes

Featured Speakers

Grant Buntje

Mall of America
VP of Marketing

Kaylin Durham

The Aaron's Company, Inc.
VP, eCommerce & Digital Marketing

Daz McColl

Neiman Marcus
CMO

Jesse Miller

Goodlife Clothing
Director of Growth

Katie Nauman

Petco
CMO

Seth Nenaber

TaylorMade Golf
Director of Retail & Marketing Operations

Jennifer Peelle

Walgreens
Sr. Director, Media Strategy & Planning

Jeff Roach

Schiefer Chopshop
President & Chief Strategy Officer

KC Simmons

Quiksilver
Senior Digital Marketing Manager

Dan Williams

3 Day Blinds
CRO

Lance Dobson

1-800Contacts
Sr. Paid and Organic Search, Martech/AdTech/AdOps Manager

Sara Johnson

Mall of America
Integrated Marketing Manager

Matthias Paisdzior

GOT BAG
Head of North America

Lisa Singer

MediaPost
Event Editorial Manager

Activities

Thursday 2 p.m.

Golf at Torrey Pines

Torrey Pines Municipal Golf Course has long been recognized as one of the nation's premier golf facilities. With majestic views of the Pacific Ocean, the North and South courses are hosts to the annual Farmers Insurance Open and the 2008 and 2021 U.S. Open. Torrey Pines opened in 1957 and is one of the legendary golf courses in the world.

Thursday 2 p.m.

Sea Cave Kayak Tour

Explore beautiful sea cliffs and caves as you glide through the La Jolla Ecological Reserve filled with marine life. Paddle to seven famous caves for amazing close-ups of sandstone formations. Witness sea lions, garibaldi, leopard sharks, shovelnose guitarfish, and even the occasional dolphin on this sought-after La Jolla kayak tour.







Friday 2 p.m.

Hiking at Torrey Pines Nature Reserve

Enjoy a guided hike through the stunningly beautiful Torrey Pines State Natural Reserve. With 12-miles of hiking trails that vary in difficulty from easy, moderate, to challenging - all come with predictably breathtaking views of the ocean and surroundings of the amazing ravines and canyons.  You’ll be very glad you did this!

Friday 2 p.m.

Catamaran Cruise

Mix and mingle with other Summit attendees on a luxury catamaran cruise that explores the beautiful and dramatic California coastline in the area.  Sail out past the kelp forests off Pt. Loma along the rugged Southern California cliffs, to the charming surf communities of Sunset Cliffs, Mission Bay and Ocean Beach.

Venue

Estancia La Jolla Hotel and Spa
9700 N. Torrey Pines Road
La Jolla, CA 92037, California, 92037

The AAA Four Diamond Estancia La Jolla Resort & Spa is a hacienda-style resort nestled between San Diego’s seaside villages of La Jolla & Del Mar. This multiple-award winning hotel offers 10 lush acres, ranch-style architecture & impeccable service. Spa Estancia. Outdoor wellness. Lush garden lounge. Poolside cabanas...  Come experience why Estancia La Jolla was named one of “The World’s Hottest Hotels” and a 2019 Readers' Choice Award winner by Condé Nast Traveler.

Booking your Room
To secure a room for the MediaPost Brand Insider Summit: Retail event, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here: https://www.mediapost.com/brandinsidersummitretail/register/

To book your room for the event, please use the following group booking link: https://be.synxis.com/?Hotel=12323&Chain=11910&arrive=2/16/2022&depart=2/19/2022&adult=1&child=0&group=MDPS022

You may also contact our rooms coordinator Michelle Kiniston at Estancia La Jolla Hotel to book your room. Michelle can be reached at mkiniston@estancialajolla.com or 858-964-6558 between Monday- Friday 8am – 4pm PST. Please allow 24-48 hours turnaround time for her to follow up with your reservation inquiry.

The cut off to reserve a room is Wednesday, January 26, 2022.

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of BOTH your COVID-19 vaccination AND the additional booster shot in order to attend the IN-person gathering (details on how to submit your vaccination confirmation made available after your event registration).

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.