February 16 - 19, 2022
San Diego, CA

Event Sponsors

Agenda

Wednesday, 02/16

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails Olive Lawn at Estancia Hotel
8:00 PM Pacific
11:00 PM ET
VIP Private Dinner By invitation only.

Thursday, 02/17

8:00 AM Pacific
11:00 AM ET
Coffee Service Available La Jolla Ballroom Foyer
8:30 AM Pacific
11:30 AM ET
VIP 1:1 Meetings La Jolla Ballroom D & E Rooms - (by invitation - please refer to your inbox)
9:00 AM Pacific
12:00 PM ET
Breakfast Buffet Opens La Jolla Ballroom Foyer
9:10 AM Pacific
12:10 PM ET
Sponsor Breakfast Presentation La Jolla Ballroom ABC
9:35 AM Pacific
12:35 PM ET
Opening Remarks La Jolla Ballroom ABC
MC
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
9:40 AM Pacific
12:40 PM ET
Keynote Interview: Revolutionizing Neiman Marcus - The Legacy Retailer Embraces Digital While Staying True to its Luxury Roots La Jolla Ballroom ABC
Neiman Marcus “Re-Introduces” itself by creating an integrated luxury retail experience. From brick-and-mortar stores to their e-commerce and social platforms, CMO, Daz McColl, will share with us how the luxury brand is leveraging data and curated content to build relationships while providing relevant shopping experiences across the entire customer journey.
Interviewee
Daz McColl, CMO, Neiman Marcus 
Interviewer
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
10:10 AM Pacific
1:10 PM ET
Panel: Media Mapping Driving Omnichannel Journeys La Jolla Ballroom ABC
Clicks or feet? Being "channel agnostic" is nice in theory but in a new omnichannel retail environment what are media planners and buyers supposed to do about a media mix that has to drive a range of very different real and virtual world behaviors? We ask media thinkers to share how they plan against their customer behaviors. How do you allocate for driving online purchase journeys vs. store traffic, brand building vs. performance, customer acquisition vs. LTV? It's getting complicated.
Moderator
Maggie Siegler, Group Director, Retail Media, Dentsu 
PanelistS
Ulli Haslacher, Founder and President, Pour Moi Skincare 
KC Simmons, Senior Digital Marketing Manager, Quiksilver 
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight & Coffee Break La Jolla Ballroom ABC
11:00 AM Pacific
2:00 PM ET
Case Study: Mass Personalization: Walgreens' Road To Customer-Level Marketing La Jolla Ballroom ABC
What does “personalization at scale” really mean – not just for customer interactions but for data and media strategy and even company culture? Walgreens Jennie Peelle shares the lessons learned as the brand moves towards personalized interactions at every touchpoint. It means changing the way you gather and use data and lean into advanced predictive modeling. It changes how you target and plan paid media for customer acquisition vs. retention. It reworks KPIs towards customer-level measurement and away from mere sales goals. It takes more than mere shifts in tech and technique. It’s a culture thing.
Interviewee
Jennifer Peelle, Sr. Director, Media Strategy & Planning, Walgreens 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
11:20 AM Pacific
2:20 PM ET
Keynote Interview: Petco Unleashes Health & Wellness Strategy and Transformation La Jolla Ballroom ABC
Consumer buying behaviors have changed drastically in recent years and pet parents are no exception. Petco CMO, Katie Nauman, shares the legacy brand’s new focus and omnichannel strategy to meet those needs. She’ll also discuss their latest marketing efforts and the new consumer shopping behaviors driving Petco’s marketing innovations.
Interviewee
Katie Nauman, CMO, Petco 
Interviewer
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
11:45 AM Pacific
2:45 PM ET
Roundtable: Media Revenue Driving Opportunities La Jolla Ballroom ABC
How are marketers leveraging and optimizing media in real-time?
Featuring
Marcus Pratt, SVP, Insights & Technologies, Mediasmith 
12:30 PM Pacific
3:30 PM ET
Sponsor Lunch Presentation La Jolla Ballroom ABC
2:00 PM Pacific
5:00 PM ET
Sea Cave Kayak Tour
Brewery Tour
Golf at private Grand Del Mar course
7:00 PM Pacific
10:00 PM ET
Cocktail Party Caretakers Lawn at Estancia Hotel
8:00 PM Pacific
11:00 PM ET
Dinner Reception La Jolla Ballroom at Estancia Hotel

Friday, 02/18

8:00 AM Pacific
11:00 AM ET
Coffee Service Available La Jolla Ballroom Foyer
8:30 AM Pacific
11:30 AM ET
VIP 1:1 Meetings La Jolla Ballroom D & E Rooms - (by invitation - please refer to your inbox)
9:00 AM Pacific
12:00 PM ET
Breakfast Buffet Opens La Jolla Ballroom Foyer
9:35 AM Pacific
12:35 PM ET
Welcome Back La Jolla Ballroom ABC
MC
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
9:40 AM Pacific
12:40 PM ET
Keynote Interview Forever 21: How A Legacy Brand Is Driving Relevancy La Jolla Ballroom ABC
Forever 21 experienced major changes during its recent transitionary years. CMO, Amondo Redmond, will provide insight into how the multi-billion dollar fashion brand adapted. From shifting fashion trends, digital integration and social media innovation, Forever 21 has been revamping its marketing to cater to its multigenerational audience; including leveraging influencers and even UGC creators in the metaverse! Hear the different initiatives the retailer has taken to further prosper its long-lasting legacy.
Interviewee
Amondo Redmond, Global Chief Marketing & Brand Officer, Forever 21 
Interviewer
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
10:10 AM Pacific
1:10 PM ET
Panel: Personalization Across the Customer Experience La Jolla Ballroom ABC
Consumers are looking for concierges not just buy buttons. Extending the personalized marketing model from email subject line into the store visit, from the loyalty program to sales reps, is the new normal. How are retailers working on next-level personalization across virtual and real world that doesn’t just flex technology but serves customers, builds the brand and drives more sales?
Moderator
Andrew Eklund, Founder and CEO, Ciceron 
PanelistS
Lance Dobson, Sr. Paid and Organic Search, Martech/AdTech/AdOps Manager, 1-800Contacts 
Seth Nenaber, Director of Retail & Marketing Operations, TaylorMade Golf 
Dan Williams, CRO, 3 Day Blinds 
10:40 AM Pacific
1:40 PM ET
Sponsor Spotlight Presentation La Jolla Ballroom ABC
10:50 AM Pacific
1:50 PM ET
Coffee Break La Jolla Ballroom Foyer
11:00 AM Pacific
2:00 PM ET
Case Study: Connecting the Exceptional Retail Experience to the Online World La Jolla Ballroom ABC
As the retail landscape continues to shift, Mall Of America [MOA] shifts with it. Consumers today are looking for an elevated shopping experience, made convenient. Dive deep with MOA's v.p. of marketing, Grant Buntje, and integrated marketing manager, Sara Johnson, as they share their journey of supporting physical stores through a universal cart technology, how a Reddit thread brought it to new heights and where they're taking it next.
PresenterS
Grant Buntje, VP of Marketing, Mall of America 
Sara Johnson, Integrated Marketing Manager, Mall of America 
11:20 AM Pacific
2:20 PM ET
Case Study Q&A: Are T-Shirts CPGs?: Goodlife Flips the Clicks-to-Bricks Script La Jolla Ballroom ABC
If you are going to sell T-Shirts at $60 price points you better flip the script on how people think about casual apparel and even retail experiences. Goodlife’s Jesse Miller shares lessons learned from prioritizing physical retail as long-term customer acquisition tools over short-term profit centers. And by putting LTV as a core metric, the marketing approach is taking pages from some unlikely product categories like CPGs. Yes, CPG.
Interviewee
Jesse Miller, Director of Growth, Goodlife Clothing 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
11:45 AM Pacific
2:45 PM ET
Roundtable: Leveraging Loyalty La Jolla Ballroom ABC
Featuring
Ulli Haslacher, Founder and President, Pour Moi Skincare 
11:45 AM Pacific
2:45 PM ET
Roundtable: Enhancing Customer Experience Across Channels
Featuring
Andrew Eklund, Founder and CEO, Ciceron 
12:30 PM Pacific
3:30 PM ET
Sponsor Lunch Presentation La Jolla Ballroom ABC
2:00 PM Pacific
5:00 PM ET
Catamaran Cruise
Hiking at Torrey Pines Nature Reserve
7:00 PM Pacific
10:00 PM ET
Cocktail Party George's at The Cove (1250 Prospect St, La Jolla, CA 92037) - a 10 minute drive from Estancia
8:00 PM Pacific
11:00 PM ET
Dinner Reception George's at The Cove (1250 Prospect St, La Jolla, CA 92037) - a 10 minute drive from Estancia

Saturday, 02/19

8:30 AM Pacific
11:30 AM ET
Breakfast Buffet Opens La Jolla Ballroom Foyer
9:00 AM Pacific
12:00 PM ET
Welcome Back La Jolla Ballroom ABC
MC
Lisa Singer, Deputy Editorial Director, Events, MediaPost 
9:05 AM Pacific
12:05 PM ET
Q&A: Joybird - New Adventures in Customer Acquisition La Jolla Ballroom ABC
Through surveys and data, Joybird found their customers wanted more inspiration and engagement when shopping to style their rooms. In response, Eric Tsai, the furniture retailer’s vp of marketing & business development, shows us how they turned to a 3D planner tool on Pinterest. It enabled shoppers to click on a photo, drag it into a scene and create a customizable 3D design space; resulting in greater engagement, a 50%+ lift in AOV and an enhanced shopping experience for their customers.
Interviewee
Eric Tsai, Vice President Of Marketing and Business Development, Joybird 
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost 
9:40 AM Pacific
12:40 PM ET
Case Study: Driving In-Store Traffic: GOT BAG Leverages POP to Tell Brand Story La Jolla Ballroom ABC
Seeing the plastic pollution crisis as an opportunity to solve a global environmental problem through contemporary and creative product development, GOT BAG created the world's first backpack made of 100% recycled ocean plastic. A story that can be told easily online, but a difficult challenge in the retail environment. GOT BAG head of NA, Matthias Paisdzior, shares how the brand creatively leveraged POP materials to successfully inform and engage consumers in-store.
Presenter
Matthias Paisdzior, Head of North America, GOT BAG 
10:30 AM Pacific
1:30 PM ET
Conference concludes

Venue

Estancia La Jolla Hotel and Spa
9700 N. Torrey Pines Road
La Jolla, CA 92037, California, 92037

The AAA Four Diamond Estancia La Jolla Resort & Spa is a hacienda-style resort nestled between San Diego’s seaside villages of La Jolla & Del Mar. This multiple-award winning hotel offers 10 lush acres, ranch-style architecture & impeccable service. Spa Estancia. Outdoor wellness. Lush garden lounge. Poolside cabanas...  Come experience why Estancia La Jolla was named one of “The World’s Hottest Hotels” and a 2019 Readers' Choice Award winner by Condé Nast Traveler.

Booking your Room
To secure a room for the MediaPost Brand Insider Summit: Retail event, you MUST be a registered attendee of the 3-day conference.  If you haven't done so yet, you may register for the event here: https://www.mediapost.com/brandinsidersummitretail/register/

To book your room for the event, please use the following group booking link: https://be.synxis.com/?Hotel=12323&Chain=11910&arrive=2/16/2022&depart=2/19/2022&adult=1&child=0&group=MDPS022

You may also contact our rooms coordinator Michelle Kiniston at Estancia La Jolla Hotel to book your room. Michelle can be reached at mkiniston@estancialajolla.com or 858-964-6558 between Monday- Friday 8am – 4pm PST. Please allow 24-48 hours turnaround time for her to follow up with your reservation inquiry.

The cut off to reserve a room is Wednesday, January 26, 2022.

In addition to needing to be a registered attendee of the event, you must also be prepared to show proof of the COVID-19 vaccination upon arrival to the event (details on how to submit your vaccination confirmation made available after your event registration).

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.