MediaPost - Brand Insider Summit Retail

Tuesday, April 23 - 9:15 AM CT (10:15 AM ET)

Sponsor Breakfast Presentation

Presenter: Jeff Alderman, SVP of Sales & Marketing, AdMedia

Jeff Alderman is an accomplished sales and marketing leader. Jeff is a results-driven performance marketer, digital transformer, strategic seller, and digital strategist experienced across many industries, including retail, eCommerce, financial services, payments, insurance, health, travel, QSR, and B2B. Over the past 25 years, Jeff has specialized in helping businesses and advertising agencies strategically grow digital marketing, integrated media, demand generation, and business development practices. He's a born and raised Detroiter who has a passion for growing Michigan businesses and enjoys spending time with his wife and three kids experiencing the pure Michigan treasures.

Beyond the Checkout: Retail Advertising Trends in 2024
What are the biggest ad trends causing headaches and hurdles for retail advertisers? We’ll jump into how the shift to cookieless targeting is reshaping advertising strategies, allowing brands to connect with consumers more personalized while navigating evolving privacy regulations. Uncover how changing shopper expectations and behaviors drive brands to prioritize sustainability, convenience, and seamless omnichannel experiences. Learn strategies for maximizing ROI amidst rising media costs as brands face the challenge of maintaining visibility in a competitive digital landscape. Get ahead of the curve as we unravel the latest trends and insights shaping the retail advertising landscape for 2024 and beyond.

Tuesday, April 23 - 10:40 AM CT (11:40 AM ET)

Sponsor Spotlight & Coffee Break

Presenter: Dianne Cairoli, Retail and Travel Lead, Client Vertical Sales, DISH Media

Dianne Cairoli oversees the Travel and Retail (including Retail Media Networks) for DISH Media, inclusive of DISH and Sling. In her role, Dianne drives revenue generation across all major retail/travel brands through addressable and data driven solutions across linear and digital platforms.

Dianne is the former SVP of ZEFR, leading the revenue function for the East Coast. ZEFR Enables digital advertising effectiveness while ensuring brand and social responsibility. Prior to ZEFR, she was the Director of East Coast Sales where he managed the East Coast sales team and media strategy. Dianne has also held roles at Viacom, Conde Nast, and Yahoo!. She currently resides in Dallas, TX and enjoys traveling and spending time with her family.

Maximizing Loyalty in the Evolving TV Marketplace: Strategies for Retail Brands to Boost Incremental Sales
In today's evolving TV marketplace, loyalty is key to driving retail sales. Learn how brands have made the most out of their advertising spend by using effective creative, branding, and targeting to increase loyalty and boost incremental sales.

Tuesday, April 23 - 12:45 PM CT (1:45 PM ET)

Sponsor Lunch Presentation

Presenter: Patrick Murray, VP, Marketing, Talon

Patrick Murray is Talon’s Vice President of Marketing, overseeing the execution of US brand initiatives that include thought leadership, public relations, content, and events. With a decade of experience in media and advertising, Patrick’s expertise spans marketing strategy for new and existing business and spearheading efforts to grow Talon’s presence as the leading independent global OOH advertising agency.

Prior to Talon, Patrick held marketing roles with adMarketplace, a privacy-focused search adtech platform, Martini Media, the leading digital advertising agency in reaching affluent consumers, and Time Out, a global media and hospitality publication.

Paving the Path to Purchase With DOOH
As purchase journeys become more complex with consumers toggling between online and offline worlds, DOOH enables marketers to bridge the gap by connecting with consumers throughout daily moments.

Leveraging the power of creativity and contextually relevant data, DOOH reaches consumers and unlocks new audiences, closing the online-offline loop and ensuring reach of the right person at the right place and time. This session will delve into the power of DOOH and its ability to influence purchase decisions while consumers are on-the-go, in proximity to retail locations, and right up to the point of sale.

Wednesday, April 24 - 9:15 AM CT (10:15 AM ET)

Sponsor Breakfast Presentation

Presenter: Andrew Kasprzycki, VP, Creative Suite, Americas, Smartly

Over 20+ years as an agency executive and ad tech leader at Omnicom, Publicis, Dentsu & LiveRamp, Andrew Kasprzycki has been a catalyst for “what’s next”, leading companies to drive results for clients across digital, data, tech, media, brand, creativity, experiential and innovation for some of the world’s most successful and disruptive brands, including Microsoft, Airbnb, Miller Lite, McDonald’s, PepsiCo and State Farm, to name a few. He is known for accelerating business impact for brands by connecting omni-channel creative, media, strategy, innovation and tech to help them achieve measurable growth results fast. Andrew is VP, Creative Suite at Smartly where he leads commercial strategy, GTM and sales to deliver solutions for enterprise clients.

Scroll No More: Crafting Digital Creative for Maximum Performance
Delivering personalized, relevant creative at scale across social and digital platforms has always been challenging. Brands need to focus on grabbing attention to make their campaigns successful, as creative content largely determines effectiveness. In this short session, Smartly will provide actionable tips for crafting digital creative content that stops the scroll and drives maximum performance.

Wednesday, April 24 - 10:40 AM CT (11:40 AM ET)

Sponsor Spotlight & Coffee Break

Presenter: Sean Hoskins, VP, Sales & Strategy, MNTN

Sean leads the Small Business sales organization as well as MNTN’s strategy into emerging markets and verticals. Prior to joining MNTN, Sean studied business-finance at the University of Oregon. Over his time at MNTN, Sean has worked directly with advertisers of all different shapes and sizes on their overall streaming television strategies.

I, Retailer: The AI Trends Making Connected TV Work Harder for Retail Marketers
Is it a coincidence that you can’t spell “retail” without AI? Yes, absolutely, but much like those two letters in that word, AI is becoming central in retail marketers’ playbooks — especially for those looking to maximize the potential of the performance marketing powers of Connected TV. of everyone's new-favorite performance marketing channel: Connected TV. That’s because tools are available now that make retail marketers' lives a lot easier. And that probably sounds pretty good right as we head into Q2, doesn’t it?

Join MNTN to learn about the latest AI tools and trends helping retail advertisers capitalize on Connected TV. We’ll discuss clever ways to make the tech work for you (and your creative), how AI is redefining the norms of audience targeting, and why 2024 will be a standout year for digital retail advertising.

Sponsor Presentations