August 18 - 21, 2024
Lake Tahoe, CA

Refreshing the Retailer's Omnichannel Playbook

Retailers need to be purpose-driven, culturally relevant, and value-minded to stand out in this changing economy. Consumers are becoming more and more price conscious, and new tools and technology are hitting the market every day. It’s harder than ever for marketers to engage with our customers and prioritize all the things we “should” be doing.

Where are retailers establishing multiple touchpoints in the consumer journey to efficiently target their consumers? Is AI helping reduce costs while further personalizing the experience for consumers? With the deprecation of cookies, are loyalty programs the solution for gathering first-party data? Are social media platforms going to be one of the star channels for retailers to drive commerce?

This summer’s Retail Insider Summit will explore how to break down silos and have all of these channels talking to each other in order to reduce spend and increase engagement and ultimately sales.

Join the conversation #MediaPostInsiderSummits


Conference Content Programmers:


Erin Everhart
, Senior Director, Event Programming, MediaPost



VIP Program

Insider Summits are complimentary to Brand & Agency Execs who meet our requirements. To qualify, you must:

* Actively involved in marketing strategy and budget allocation for a major Retailer
* Serve as Senior Level Management or above
* Agree to attend all sessions of the Summit

If you meet the requirements and would like to join us, simply send your full contact info and one or two sentences about your role to Kevin Massa at massa@mediapost.com.

Previous Brand Insider Summit Retail Attendees

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Agenda

Sunday, 08/18

6:30 PM Pacific
9:30 PM ET
Welcome Cocktails

Monday, 08/19

9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Opening Remarks
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: Building Your Brand For Future Generations
Keynote
Doug Zarkin, Chief Brand Officer, Good Feet Holdings 
10:15 AM Pacific
1:15 PM ET
Panel: Next Gen Loyalty: The Balance Between Convenience and Value
We have a complicated relationship with the word value. Loyalty programs help drive repeat purchases, but customers want convenience, exclusivity, and expertise during their shopping experience – in addition to a good deal. And while price is a key decision factor, it doesn’t install long-term loyalty. How do we drive differentiation, loyalty, and trust that goes beyond markdowns and promotions? What new ways can we provide value without it being a race to the bottom?
Panelist
Asa Shiverick, Director of Demand Generation, Napa Auto Parts 
10:45 AM Pacific
1:45 PM ET
Sponsor Presentation & Coffee Break
11:15 AM Pacific
2:15 PM ET
Fireside Chat: Optimizing Your Content Supply Chain
Content is the most powerful tool we have. It gives customers the confidence to buy; without it, we’re marketing in a black box. But with so many types of content we can use and so many channels we can use it in, managing that supply chain can be tricky. We’re sitting down with Mena Wouters from Lowe’s to talk about the omnichannel content experience, getting stakeholder alignment on what content we need, and how to maintain brand consistency (and our sanity) across all our channels.
Interviewee
Mena Wouters, Director Merchandising, Partner & Product Content Experience, Lowe’s 
Interviewer
Erin Everhart, Senior Director of Event Programming, MediaPost 
11:40 AM Pacific
2:40 PM ET
Panel: Keeping Up with the Evolving Omnichannel Customer Experience
It seems like every day there’s a new way for customers to interact with your brand. Paid media, owned marketing, in-store merchandising, social commerce, websites, apps…it’s enough to make your head spin. How do we provide shoppers a unified experience across all channels and touchpoints? What opportunities exist for creative efficiencies? How do we eliminate as much friction as possible? What are the next big things we need to be thinking about? Join our panel of experts to cover this and more.
12:05 PM Pacific
3:05 PM ET
Roundtable: Loyalty Techniques That Drive Customer Frequency
12:05 PM Pacific
3:05 PM ET
Roundtable: Beyond Facebook: Innovative Ways To Use Social Media
12:05 PM Pacific
3:05 PM ET
Roundtable: Optimizing Your Omnichannel Customer Experience
12:50 PM Pacific
3:50 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
ATV Tour on the Rubicon Trail
Lake Tahoe Kayak Tour
Golf at Everline Resort
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Tuesday, 08/20

9:15 AM Pacific
12:15 PM ET
Sponsor Breakfast Presentation
9:35 AM Pacific
12:35 PM ET
Welcome Back
MC
Erin Everhart, Senior Director of Event Programming, MediaPost 
9:45 AM Pacific
12:45 PM ET
Keynote: The Intersection of Marketing and Technology
10:15 AM Pacific
1:15 PM ET
Panel: Audience Segmentation Strategies To Improve Personalization
If 2014 was the year of mobile, 2024 is the year of personalization. Customers today want a two-way relationship with brands, and you need both relevant, engaging content and clean, actionable data to make that happen. Learn hands-on tactics that marketers are using to better personalize across channels, including data gathering tips to enhance a customer’s profile, audience segmentation strategies, automated customer journeys, triggered campaigns and more.
Panelist
Allie Wooster, Channel Manager - Programmatic & Affiliates, BBQGuys 
10:45 AM Pacific
1:45 PM ET
Sponsor Presentation & Coffee Break
11:15 AM Pacific
2:15 PM ET
Presentation: Unlocking AI For Audience Segmentation in Multicultural Marketing
Curacao Retail is the largest Hispanic-serving retailer on the West Coast. With 90% of their transactions tied to their private-label credit card, they were sitting on a treasure trove of customer data, but they weren't using it for marketing. CMO Ariela Nerubay Turndof joins us to talk about how they've unlocked audience segmentation to better communicate with their multicultural audiences and how they're thinking about AI to optimize language and tone while maintaining cultural relevance.
Presenter
Ariela Nerubay Turndorf, CMO, Curacao Retail 
11:40 AM Pacific
2:40 PM ET
Panel: Put Down The Pitchforks: How Marketing, Product, and Engineering Can Work Together
Marketing, product, and technology managers are finding themselves working closer together than ever before. In the throes of our day-to-day jobs, it’s easy to forget that we’re all on the same team. Between competing priorities, misaligned goals, and the bugs that inevitably happen in digital, fingers get pointed and discussions get heated. How do we enable better collaboration between these orgs? What can product marketers do to enable backlog transparency? How can brand marketers provide clearer business requirements upfront?
Panelist
Kevin Washington, Director of Product Management, Best Buy 
12:05 PM Pacific
3:05 PM ET
Roundtable: When Does Marketing Become Too Personalized?
12:05 PM Pacific
3:05 PM ET
Roundtable: Breaking Down The Product, Marketing, & IT Silos
12:05 PM Pacific
3:05 PM ET
Roundtable: Where Does Retail Media Go From Here?
12:50 PM Pacific
3:50 PM ET
Sponsor Lunch Presentation
2:00 PM Pacific
5:00 PM ET
Sailboat Cruise on Lake Tahoe
Cable Car to High Camp - Incredible views, Fun games, Refreshments
Horseback Riding at Alpine Meadow Stables
Pool Hang-out
6:30 PM Pacific
9:30 PM ET
Cocktail Party
7:30 PM Pacific
10:30 PM ET
Dinner

Wednesday, 08/21

9:00 AM Pacific
12:00 PM ET
Keynote: The Key Pillars For Retail Success
9:30 AM Pacific
12:30 PM ET
Panel: Balancing Your Retail Media and Brand Marketing Strategies
As retail media spend continues to climb to an estimated $129 billion this year, we’re just now scratching the surface on how this channel fits into the overall media mix and how it works together with brand marketing. Can retail media drive brand awareness or is it purely a conversion-driven tactic? How do we integrate retail media with brand marketing for a seamless customer experience? How can we improve retail media capabilities? Will this become even more important when third-party cookies are deprecated?
10:00 AM Pacific
1:00 PM ET
Case Study Presentation
10:30 AM Pacific
1:30 PM ET
Summit Concludes

Featured Speakers

Ariela Nerubay Turndorf

Curacao Retail
CMO

Asa Shiverick

Napa Auto Parts
Director of Demand Generation

Kevin Washington

Best Buy
Director of Product Management

Allie Wooster

BBQGuys
Channel Manager - Programmatic & Affiliates

Mena Wouters

Lowe’s
Director Merchandising, Partner & Product Content Experience

Doug Zarkin

Good Feet Holdings
Chief Brand Officer

Erin Everhart

MediaPost
Senior Director of Event Programming

Activities

Monday 2 p.m.

ATV Tour on the Rubicon Trail

Experience the rugged beauty and the delicate eco-system of the high desert in the Pine Nut Mountains. If you think the desert is flat, you'll be surprised. Ride through the winding washes, up steep hills, and down rugged canyons while enjoying the majestic views of this remote and beautiful landscape. If you're lucky, you might even catch a glimpse of the wild mustangs that roam free across Nevada.

Monday 2 p.m.

Lake Tahoe Kayak Tour

Experience the scenic and beautiful Lake Tahoe shoreline from the unique perspective of a kayak.  Paddle along a section of developed waterfront and picturesque beaches.  You will get a special glimpse of some of Tahoe’s most beautiful waterfront homes while enjoying the crystal clear waters of Lake Tahoe.  We may also explore the granite boulder fields of Crystal Bay. - Level of Difficulty: Easy to Moderate.

Monday 2 p.m.

Golf at Everline Resort

Surrounded by six majestic Sierra peaks, the Links at Everline is a championship Robert Trent Jones Jr. golf course in Lake Tahoe that rests serenely at the base of Palisades Tahoe.  This magnificent course is the culmination of ten years of extensive planning and careful handling of the environment to preserve the unique beauty, natural wetlands, and wildlife habitat of Olympic Valley.  The spectacular result is a natural Lake Tahoe golf course that blends in with its beautiful mountain surroundings.



Tuesday 2 p.m.

Sailboat Cruise on Lake Tahoe

The Santa Cruz 50' was a top race boat in it's day, designed for high-performance, off-shore racing. It is truly an incredible experience to be on board, sailing fast while taking in the unique view of the Lake Tahoe basin and the crystal clear waters.  Join fellow Summiters for a one-of-a-kind experience!


Tuesday 2 p.m.

Cable Car to High Camp - Incredible views, Fun games, Refreshments

Take a cable car ride 2 1/2 miles up while enjoying a magnificent 360 degree view of Lake Tahoe and the surrounding mountains. At High Camp you'll have the option to take a self-guided hike to explore the area at the top of the mountain, or relax with a beverage and enjoy the view.  There is also the option to play fun lawn games and disc golf (these may require an additional cost).

Tuesday 2 p.m.

Horseback Riding at Alpine Meadow Stables

Lake Tahoe horseback trail rides wind through green woodsy areas and the pretty places that you want to check out in Lake Tahoe. Lake Tahoe horseback riding is perfect in the summertime.

Tuesday 2 p.m.

Pool Hang-out

Relax in style at the outdoor pool here at the Everline Resort.  Enjoy the amazing mountain views and sunny skies... oh, and cold, refreshing drinks will be available for purchase at the pool bar!

Venue

Everline Resort & Spa - Lake Tahoe, CA
400 Squaw Creek Road
Alpine Ballroom
Olympic Valley, California, 96146

Experience accommodations rivaling the magnificence of an alpine setting. The Everline Resort & Spa offers luxurious accommodations with grand picture windows that reveal sweeping views of the Sierra Nevada range, ancient ponderosa forests and lush meadowlands.
Booking your Room at Everline Resort & Spa

To secure a room for MediaPost's Brand Insider Summit Retail, you MUST be a registered attendee of the 3-day conference. If you ARE NOT registered in our event system you will NOT be able to retain any reserved room under our discount booking link below. Any reservations made WITHOUT event registration will be revoked. If you haven't done so yet, you may register for the event here.

To book your discounted room at Everline Resort & Spa, go to:
https://www.hyatt.com/en-US/group-booking/RNODH/G-W67M

This discounted room block will EXPIRE on FRIDAY, 7/19/24!!

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Seth Oilman, SVP, Chief Revenue Officer at seth@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.