Wednesday, 06/19
Thursday, 06/20
- MC
- Steve Smith, VP, Editorial Director, Events, MediaPost @popeyesm
- Keynote
- Adriana Llames Kogelis, Division Vice President, Mobile + Social Media Marketing, Sears Holdings
- Moderator
- Stephanie Miller, VP, Member Relations and Chief Listening Officer, Direct Marketing Association @stephanieSAM
- PanelistS
- Todd Cullen, Global Chief Data Officer, Ogilvy
- Kevin Geraghty, Senior VP, Advanced Analytics & Decision Sciences, 360i @kquant
- Raghu Kakarala, CTO, Engauge @interpolate
- Anita Shaw, VP, Online Advertising , Union Bank
- Jason Smith, Director of Customer Engagement, Holt Cat
- Moderator
- Peter Krieg, President and CEO, Copernicus
- PanelistS
- Rick Erwin, President, Experian Marketing Services @ExperianMktg
- Dan Gallagher, EVP, Booyah
- Chris Greene, VP of Business Development, Yieldbot
- Keith Pape, Founder & CEO, YELLOWPIKE MEDIA @keithpape
- Shannon Rudd, General Manager, Digital, Bonnier Corp.
- PresenterS
- Mauricio Aguayo, Director of Digital Strategy, Click 3X @rightMau
- Mandy Cudahy, Social Media Manager, Sharp @mandy55
- Moderator
- David Ip, Senior Manager (Mobile), Consumer experience & eMarketing, Wellpoint
- PanelistS
- Ryan Bonifacino, SVP, Digital, Alex and Ani @rbonifacino
- Chris Knoch, VP Strategic Solutions, IgnitionOne @cknoch
- Jarvis Mak, SVP of Customer Success, Rocket Fuel
- Manu Mathew, CEO, VisualIQ
Getting Attribution Beyond Guesswork - Table Lead: Chris Knoch, VP Strategic Solutions, IgnitionOne
Mapping Data Sets Against Goals - Table Lead: Peter Krieg, Preisdent and CEO, Copernicus
Golf at Blackwolf Run - Meadow Valleys Course
Fishing Charter out of Port of Sheboygan
Horseback Riding at River Wildlife
Yoga Class overlooking Wood Lake
Friday, 06/21
- Moderator
- Bryan Boettger, Principal and Lead Strategist, Estate Four @bboettger
- PanelistS
- Scott Carlis, VP Digital and Social Media, AEG Global Partnerships
- Denise Humphreys, Director, Digital Marketing, PGA Tour
- Bill McKeveny, VP, Brand Development, Conversation
- Caitlin Moyer, Senior Manager, Advertising & Marketing, Milwaukee Brewers @CMoyer
- Tom O'Keefe, Founder, CEO, O'Keefe Reinhard & Paul @trokeefe
- Presenter
- Diya Jolly, Sr. Product Manager, Google
- Moderator
- Adam Lavelle, CEO, core audience, Chief Strategy Officer, iCrossing
- PanelistS
- Phil Davis, Chief Business Officer, TowerData
- Diane Kegley, CMO, RichRelevance
- Vejay G. Lalla, Partner, Entertainment, Advertising, and Promotions Group, Davis & Gilbert LLP @vlalla
- Paula Wang, Senior Manager, Marketing Platforms, Cisco Systems
- Moderator
- Tim Hanlon, Founder & CEO, The Vertere Group @Timhanlon
- PanelistS
- Laura DeGraff, Assistant VP Digital Marketing , Barclaycard
- Michael Friedman, Managing Partner, Ignite Farm
- Apu Gupta, Founder/CEO, Curalate @apugupta
- Fahad Khan, Chairman and CEO, One Public, Inc. @fahadkhan
- Lori Laurent Smith, Vice President, Director of Digital Strategy, Cramer-Krasselt
The fate of creative in an age of analytics - Table Lead: Rob Sprungman, Director of Sales, PlaceIQ
Lessons in campaign optimization - Table Lead: Tim Hanlon, Founder and CEO, The Vertere Group, LLC
Golf at Whistling Straits - Irish Course
Golf at Blackwolf Run - Meadow Valleys Course
Kayaking on the Sheboygan River
Trap Shooting at River Wildlife
Saturday, 06/22
- Presenter
- Paul Barrett, Senior Manager - Big Data Practice, Accenture Interactive
- Moderator
- David Levy, Co-Founder, true[X] Media
- PanelistS
- Brad Fuller, U. S. Managing Director, RIVET Global
- Tim Letscher, Director of Digital Strategy and Analytics, Colle + McVoy @let5ch
- William Stentz, Director of Marketing Analytics, Carmichael Lynch
- Jeff Zabel, Co-founder and Chief Product Officer, Datahero
- Moderator
- David Goetzl, Senior Editor, MediaPost
- PanelistS
- Jon Bond, Co-Chairman and Chief Tomorroist, The Shipyard @JonBond57
- Eric Fischer, Director of Global Brand Media, GoDaddy
- Pradeep Kumar, VP, Strategic Analytics Director, Draftfcb Chicago
- Katherine Patterson, Global Director of Operations, Advertising and Promotions, GE Healthcare
- Paul Williamson, President, Amplifi US, AEGIS MEDIA
Staffing challenges for an age of new math - Table Lead: David Levy, Co-Founder, SocialVibe