Lilia Arroyo-Flores serves as EVP; Head of Planning & Consumer Insights in Edelman’s Chicago office. With more than 20 years of experience in branding, insight and strategy development, Lilia specializes in understanding what motivates the behaviors of today's consumers, inspires the creative process to generate the right content to engage them and ensures every interaction delivers an experience true to a brand’s essence.
Previously to joining Edelman Lilia served as a brand catalyst at various advertising agencies including Leo Burnett and FCB where she worked with a variety of clients including: P&G, Coca-Cola, Walmart and Alcon.
Lilia is a graduate of DePaul University and lives in Berwyn with her husband, Rick and daughter, Bella. Lilia is also a champion for children’s health and well-being and currently services on the Medical Center Board of Directors of Ann & Robert H. Lurie’s Childrens Hospital.
Finola Austin co-leads the Refinery29 Intelligence team—new media company Refinery29's research, strategy and measurement practice. Here she's worked for a plethora of brands across the Beauty, Fashion/Retail and Lifestyle space, helping them connect with young women. Prior to joining Refinery29, she had stints at Ogilvy & Mather in New York and Hill & Knowlton Strategies in London. She was part of the prestigious WPP Fellowship program and has two degrees from the University of Oxford.
Mike Bloxham has worked in media research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. In addition to his private sector experience, Mike spent eight years at the helm of the multi-million dollar research function within Ball State University's Center For Media Design – best known for it’s ground-breaking and large-scale observational research studies of media use.
His work in advertising and marketing in the media has crossed all platforms and formats including sponsorships and issues from ad effectiveness and receptivity to testing emerging ad formats in different media environments.
He has spoken at events internationally for organizations including CES, NAB, NATPE, the Financial Times, Time Warner, MIP, Microsoft, Nestle and many more. He has also been widely quoted in the press and is a long-time contributor to Mediapost.
Mike also sits on the Executive Committee of the Interactive Media Peer Group at the Television Academy of Arts and Sciences, the Advertising Research Foundation’s 2015-16 Board of Curators and on the Advisory Board of Turner’s new Ad Lab initiative, which is focused on innovating ad models. He is also a long-time juror for Mediapost’s Creative Media Awards.
Moritz leads Creative and User Experience for SapientRazorfish’s Atlanta operations, and co-leads the Systems Design practice nationally.
After joining Razorfish as Creative Director on the Delta Air Lines account in 2012, Moritz took on Creative and UX leadership for SapientRazorfish Atlanta in 2016. In this role, he oversees the visual and interaction design process for major clients such as Bridgestone, UPS, AT&T, Fresh Market, IHG, Regions Bank, Carters, Hanes and Freddie Mac.
Prior to his role at SapientRazorfish, Moritz held Creative Director positions at digital marketing firms in Atlanta, and was a partner at award-winning agency, Driftlab, from 2005 until 2009.
Ian invents content and experiences that help businesses meaningfully reach their target audiences. Ian was senior vice president and group creative director at MRM San Francisco, where he drove creative and UX design for Intel, Google, and Wells Fargo. Prior to that, he managed the creative department of Razorfish Australia, where he provided creative experience direction for brands such as Xbox, Pepsi, Microsoft, and Disney. Ian is the author of a book called Creating Your Digital Portfolio: The Essential Guide to Showcasing Your Design Work Online. He is a BFA graduate of ArtCenter College of Design in Pasadena.
An avid mentor, Kristen is one of the key champions for VISION, OMD’s global operating system. She is responsible for inspiring and teaching all U.S. employees to leverage our strategic approach, VISION thinking and overall philosophy to deliver business growth and groundbreaking communications for our clients.
Passionate about innovation with impact, Kristen is the North American Lead for OMD Light, a global committee focused on identifying, mentoring and preparing OMD’s best global work for industry awards and recognition across Festival of Media, Effie, and Cannes and others. Kristen is most proud of the business driving and award winning work her team has delivered across the PepsiCo Frito Lay portfolio, helping media become the #1 driver of business growth, while also delivering significant industry accolades, among them Effie, OMMA and Cannes.
She lives in Tribeca, NYC, and graduated from Georgetown University McDonough School of Business with a B.S., Finance and Marketing.
As the Media Director at Fallon, Niki’s job is to continue to keep the line between media and creative as blurry as possible. Her group has happily remained integrated within the full-service agency; she believes working under the same roof as world-class creative teams is a big reason Fallon Media is able to continually invent breakthrough ideas.
As a 15-year Fallon veteran, Niki honed her media skills on a number of prestigious brands across a wealth of categories. She helped launch Citi’s iconic “Live Richly” brand campaign and industry-changing identity theft work and helped coordinate the largest merger in the New York Stock Exchange’s history. Most recently, she’s been managing communications for several fast-past entertainment accounts including IFC, truTV, Comedy Central and MTV.
Her innovative approach to media has consistently been awarded for both creativity and effectiveness. Recent accolades include Effies and Cannes Media Lions for her team’s work on IFC’s The Spoils of Babylon, and recent Cannes Cyber Lion wins for MTV’s 2015 VMAs.
Carl leads the strategic direction for the growth and seismic shift in data and digital services for MEC, a leading global media and marketing agency. He is a leader in the industry and a frequent speaker and consultant on the transformations occurring in digital and technology; often quoted in the press for his views on the future of marketing and media.
Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.
Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG, Guidepoint Global and Pacific Crest. These positions provide Carl with a unique view of the advances in the industry. Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its lead for the I’m Part Media Action, which since its inception has raised over $10MM (US) for scholarships and training for diversity talent in the Marketing and Communications fields.
At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.
Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.
Lucas Heck has over 17 years on the advertising industry and today answered as Creative Director at J. Walter Thompson Atlanta. Before moving to U.S in 2015 he worked in the biggest agencies in Brazil like Grey, Fischer and DPZ leading global brands Gillete, Procter and Gamble, HSBC and GSK. Over those years Heck has won every major international award as Cannes Lions, One Show, LIA, Clios and more.
Gina has built a 20+year career creating engagement for brands across diverse categories, including insurance, telecommunications and appliances. As Starcom USA’s product lead, she inspires the application of our best-in-class strategic approach to create intersections between people and brands. She also serves on the agency’s Senior Leadership Council and is executive lead for Lowe’s, accelerating their data transformation to deliver messaging with impact.
Across her career, she’s played roles overseeing both media at Starcom and creative development at Leo Burnett. Her flexibility is powered by a solid track record of digging into her clients’ businesses and a passion for building strong teams who deliver great work powered by engaging, strategic reasoning. Her strategic savvy and ability to integrate are both proven and unbeatable—which is probably why she is often praised by her clients as one of the finest marketing professionals with whom they’ve ever worked.
Gina’s work for Esurance, Nintendo and LEGO has been honored at industry awards nearly 20 times, including Cannes Lions, the Effie Awards and other major festivals. Notably, her briefing inspired the #EsuranceSave30 Super Bowl XLVIII activation, which is widely regarded as the biggest success story of that game. With over a billion impressions for Esurance on Twitter in less than 48 hours, the groundbreaking campaign earned 3 Cannes Lions and several other prestigious awards.
A global advertising and media research architect, Tony’s diverse international experience encompasses all facets of marketing whether serving the brand advertiser, ad agency, media seller or the research vendor segment. This extensive knowledge gives Tony and the Olympic Media Consultancy (OMC) team an unprecedented ability to blend the learning from a variety of research methodologies, techniques and data whether for insights into brand growth, product development, advertising/creative strategy and execution or database/systems development. Tony has enjoyed primary roles with some of America’s largest advertisers including P&G, GlaxoSmithKline and Diageo when on the agency side.
As a global champion of new, more accountable methods for media measurement he was a member of the Steering Board and Technical Committee of the ESOMAR Global Guidelines on Out-of-Home Audience Measurement. He was instrumental in the development of “New Postar”, now “Route” in the UK and “Eyes-On” in the US. Most recently his company was retained by the Media Ratings Council to support the development of Guidelines for DOOH media.
He is a regular speaker at international media research Symposia, including the ESOMAR Worldwide Multi-Media Measurement (WM3) Conference where he served as the Conference Chairman in Berlin in 2010. In 2012, he authored the Green Paper, “Time to Take Ownership” regarding the measurement and harmonization of DOOH metrics globally. His presentation, “Value of OOH Global Currencies - Where do we go next?” at the 2012 FEPE International OOH Congress was widely acclaimed. He was a member of a blue ribbon panel on “Big DATA” where he presented, “The Third Edge of the Sword” at the EACA Autumn Meeting in Brussels, 2013 and was the Keynote speaker at the Transit Media Group Congress in St. Petersburg, Russia in July, 2014, “The Media Olympic Games: Can Transit become a Mandatory Sport? A US Perspective.”
He has been a long standing Judge for both the “Creative Media Awards” and the “Digital Out of Home Awards” sponsored annually by MediaPost and also a proud member of the ARF’s Erwin Ephron Demystification Award Committee since its inception.
Tony was a British Olympic Swim Team Captain and finalist. He has won world swimming titles and set masters age group world records and continues his passion for the sport along with tennis.
Sharifa Khan has more than 30 years of experience in marketing and public relations. She specializes in ethnic marketing communication which includes advertising, public and media relations, community relations, government relations and event management.
As President and CEO of Balmoral Multicultural Marketing, Sharifa is considered as a pioneer in multicultural market in Canada where she leads a team of seasoned ethnic marketing professionals to service corporate, government and non‐profit organizations.
Her company clients include Ontario Government, OLG, Metrolinx, Chatr, Fido, Rogers, Clorox, Brita, Dairy Farmers of Canada, Porsche, Burt’s Bees, Campbell’s Canada, Nestlé, Rémy Martin, BMO Financial Group, CIBC, PanAm Games, Canadian Cancer Society, just to name a few. The agency has offices in China, India and Hong Kong.
Sharifa was awarded in 1999 a federal recognition from Prime Minister Jean Chrétien for her entrepreneurial success. In 2002, she was recipient of Queen Elizabeth II Golden Jubilee Award and the Diamond Jubilee Award in 2012. In 2004, she received Alumni Achievement Award from Ryerson University. She is a recipient of 2013 Top 25 Canadian Immigrant Award for her achievements.
Jamie Kieffer, Managing Director of Client Strategy in Edelman’s Chicago office, is a seasoned marketer with over 20 years of experience spanning advertising, digital marketing, social media and PR.
Jamie began his career with a 16-year stint at Leo Burnett, leading teams developing advertising for a wide range of blue chip global clients. His focus areas included technology, financial services, new products, brand re-launches and integrated marketing. While there, he also served in the Corporate Strategy and M&A group for the agency’s holding company.
Jamie served as Managing Director of the San Francisco office of Burnett’s direct and digital sub-brand, Arc, and drove the successful development of fully integrated campaigns for clients such as Washington Mutual, Nintendo, Visa and Symantec.
From 2008-2015, Jamie served in two chief marketing officer roles, gaining valuable client-side marketing and investor relations experience. On the management team of publicly-traded RC2 Brands, he guided the company through an acquisition and integration by TOMY, and at SteelSeries, he helped drive consecutive years of 25%+ YOY growth in a PE-funded environment.
Jamie holds a bachelor’s and master’s degrees in economics from the University of Chicago.
Having worked for over 20 years in the field of research and planning, Kathy Kline leads Starcom’s agency efforts to mine for deep audience understanding that fuels the design of more meaningful, impactful experiences between people and brands. As the leader of the agency’s Human Intelligence discipline, she and her 50+ person strategy and insights team provide guidance to marketers including Allstate, Bank of America, Best Buy, Darden Restaurants, Hallmark, Jim Beam, Kellogg's, Kraft, LEGO, Samsung and more.
Additionally, Kline has led Starcom USA’s product and awards efforts since 2012 resulting in hundreds of industry awards, including being named the most effective agency office at the North American Effies in 2014 and recently winning a gold Jay Chiat for the first-ever Media Strategy award in that category. Kline recently assumed leadership of Starcom MediaVest Group’s Global Product Committee, overseeing product for the entire SMG global network.
Ellen Oppenheim brings a valuable 360° perspective to her role at Prohaska Consulting, where she works with trade associations and trade press to advance digital and programmatic practices.
Ellen has earned a reputation as a respected media strategist buyer, seller, marketer, client, professor and consultant, based on her ad agency, publisher, trade association and consulting roles with organizations such as Y&R, FCB, Time Inc. and MPA. At Oppenheim Media Consulting, she helped companies in the marketing-media industry grow revenue, as digital technology altered the landscape.
Ellen has worked with digital and analog media, spanning almost every ad category with both branding and direct response clients.
A Mississippi native and Honors graduate of the University of North Carolina at Chapel Hill, Ellen enjoys New York City, where she and her family reside.
Prior to joining D&G, she was Founder and Principal at Silicon Valley-based Manila Envelope Consulting, helping leaders of organizations at critical inflection points define their brand, messaging and go-to-market strategies.
Before that, Yumi spent over four years as SVP, Managing Director at T3’s San Francisco office, and held senior roles at WPP agencies including Grey San Francisco and JWT Asia (Bangkok and Singapore). Over the course of her career, she has led geographically and functionally matrixed agency collaborations and has overseen global, regional and national initiatives for clients such as Hotwire, Microsoft, Nokia, Charles Schwab and Unilever.
Richard collaborates with Cutwater’s media and creative teams on digital content across campaigns. Tubman brings over a decade of experience in the digital space to Cutwater with a wide range of positions under his belt before the age of 30. Before joining the team at Cutwater, Tubman launched and led the campaign creative at Chubbies, a cult favorite lifestyle and e-commerce brand making waves in the digital content space. Prior to Tubman’s work for Chubbies, he launched a digital media strategy business for a roster of clients including Cutwater, where he worked as a digital consultant. Prior to launching his consulting business Tubman worked for four years on the global digital marketing team at Levi Strauss and Co.
As an Associate Technical Director at Firstborn, Daniel provides technical guidance and oversight of all digital projects to create experiences that seamlessly blur the lines between design, motion and development. He also oversees and guides the technical strategy for multiple accounts including Supercell, Mountain Dew and L'Oréal.
Hailing from Barcelona, Daniel brings to Firstborn over 10 years of experience developing back-end and front-end systems. Daniel joined Firstborn from R/GA where he was a Senior Software Engineer overseeing web platforms for Nike and Beats by Dre. He has also held positions at Atos Origin and ROKKAN.
Preeya has over 15 years of experience developing digital first campaigns, managing key platform partner relationships, and driving growth for top-tier brands. As Managing Partner, Digital at Saatchi & Saatchi New York, she currently works across the agency's entire portfolio, embedding digital experience and behavior principles into the creative output. Prior to her role as MD, Preeya served as the Global Digital Director on Olay, where she led the global acquisition and migration of the digital business for the global Saatchi network including, NA, EMEA, APAC and LATAM. In her current role, she continues to run Olay’s long-range digital vision and oversees the day-to-day digital strategy across key regions. Prior to joining Saatchi, Preeya was Group Director of Experience (Digital) Strategy at mcgarrybowen in New York. There she worked to develop the agency's overall experience strategy to drive digital growth for key clients such as United Airlines, JPMorgan Chase and Mondelez International. She also spent time at Wunderman as VP, Planning Director, where she led Global Digital Strategy for Dell and Levi’s, developing a digital first, data driven, global CRM strategy and platform. A born entrepreneur, early in her career, Preeya co-founded Xposure, a media and advertising technology company, where she helped to steward nine years of successful product development, innovation and growth.