As the Chief Creative Officer at Phenomenon, Chris Adams works with globally renowned brands including Wilson Sporting Goods, Intuit, Crate & Barrel, Men's Wearhouse, Joseph A. Bank, Aetna, Adidas Originals and more. Chris and his team were behind the rollout of one of the most fascinating tech products of the year - Wilson X Connected Basketball, which won a Silver Cannes Lion, two Clio Sports awards, two Gold Pencils from The One Show and a Webby, and earned him a spot on this year's Adweek Creative 100 list.
Before joining the agency, he founded a boutique creative agency called adams&partners, and also served as Executive Creative Director of Saatchi & Saatchi LA, where he helped Toyota become the #1-selling retail car brand in America. Prior to SSLA, he spent 16 years at TBWA/Chiat/Day, where he worked directly with Steve Jobs and Lee Clow on Apple, launched the global "Dogs rule" campaign for Pedigree and led Nissan to their first Emmy nomination.
Regional Director, Creative Content, Liquid Thread, a Publicis Groupe Company
Brazilian born, Anselmo has multi-country working experience that spans over 8-years in Marketing Communications, Creative Content Strategy, New Business Development and Ad Tech disciplines. Currently Anselmo has been instrumental in growing new business for LiquidThread by collaborating in innovative product development, delivering market first product for brands in Latin America such as Mondelez, Samsung, P&G, and Lego among others.
In the last two years as Creative Content Director, he has been managing regional Latin American accounts for Samsung and Mondelez brands, acting as sole creative lead in the AOR team. In addition, Anselmo provides content support for brands like Lego, VISA, Netflix, Kellogs, The Economist, and Unilever. He also collaborates with the media buying teams to infuse campaigns with content initiatives. Since he joined LiquidThread in 2014 (the fastest growing creative division of Starcom MediaVest Group) Anselmo has been able to surpass objectives, increasing content activities in Colombia, Mexico, and Argentina by over 40%.
This year, Anselmo led a team of 45 people from diverse agencies globally and created the first Global Olympics War Room for Samsung in Rio during the 2016 Olympics game. He also opened a new office for Starcom/LiquidThread in Sao Paulo. The office is currently fully operating with staff merged within Sapient Nitro facilities.
Before joining SMG, Anselmo Araujo was Marketing Specialist for DIRECTV Latin America. In this office, he was charged with launching the network in the regional as well as growing the business, designing new marketing structures in promotions for both TV and digital media. Part of Anselmo’s remit was to manage DIRECTV’s Client Events Organization and Hospitality Marketing, and lead all creative coordination and material development for the Ad Sales department. During his 4-year tenure helped generate 40% increase in revenue in FY2011-2012 (reaching over $30 million dollars/year.
Prior to DIRECTV, Anselmo worked at Burson-Marsteller as Public Relations manager. He handled accounts such as IKEA and TV Networks in the LATAM market.
A Brigham Young University graduate in Marketing, Anselmo obtained a University-first BA degree which included finance and marketing courses from Harvard/BYU, School of Business and Communications. In 2006, Anselmo traveled throughout Europe, attending art and music schools, consisting of an independent study curriculum that lasted 2 semesters in 7 different countries.
Executive Vice President, The Media Kitchen
Caterina is EVP at The Media Kitchen and a media veteran with nearly 20 years of agency experience.
At The Media Kitchen, she leads the very large and complex Vanguard business, and was integral in its recognition as a Top 10 Advertiser of the Year by Media Week in 2012.
Prior to joining TMK, Caterina worked at agencies including FCB, TBWA Chiat/Day, and OMD where there she was vital in the development of their print strategy department. While at OMD she also created a consolidated approach to the print evaluation and buying process. These efforts lead to the group to becoming one of the largest print buying teams in the nation.Caterina was named an “Advertising Working Mother of the Year” in 2008 by Advertising Women of New York (AWNY) and Working Mother Magazine.
Senior Vice President, National Television and Video, Frank N. Magid Associates
Mike Bloxham has worked in media research and consulting for over 25 years, advising multi-national corporations, media owners and government agencies on strategic marketing and communications issues on an international basis. In addition to his private sector experience, Mike spent eight years at the helm of the multi-million dollar research function within Ball State University's Center For Media Design – best known for it’s ground-breaking and large-scale observational research studies of media use.
Frank N. Magid Associates has provided research-based counsel to clients in the media space for almost sixty years. At Magid Mike is charged with expanding a practice focused on providing research and consulting solutions to a wide range of clients seeking to make the right decisions with regard to all aspects of video across all platforms; from brands seeking to leverage video within the marketing mix, through media and content owners looking to improve business performance to ad tech companies developing business models to harness cross-platform data sets. He is also one of the leads on Magid’s new consumer-centric VR Research Consortium which involves a number of media owners and advertisers as well as The VR Society.
His work in advertising and marketing in the media has crossed all platforms and formats including sponsorships and issues from ad effectiveness and receptivity to testing emerging ad formats in different media environments.
He has spoken at events internationally for organizations including CES, NAB, NATPE, the Financial Times, Time Warner, MIP, Microsoft, Nestle and many more. He has also been widely quoted in the press and is a long-time contributor to Mediapost.
Mike also sits on the Executive Committee of the Interactive Media Peer Group at the Television Academy of Arts and Sciences, the Advertising Research Foundation’s 2015-16 Board of Curators and on the Advisory Board of Turner’s new Ad Lab initiative, which is focused on innovating ad models. He is also a long-time juror for Mediapost’s Creative Media Awards.
Chief Strategy Officer, OMD USA
Kristen Colonna is Chief Strategy Officer at OMD USA, where she leads Global Strategy for some of Omnicom’s largest clients, and provides thought leadership and innovative communication strategy to the organization and client-base as a whole.
An avid mentor, Kristen is one of the key champions for VISION, OMD’s global operating system. She is responsible for inspiring and teaching all U.S. employees to leverage our strategic approach, VISION thinking and overall philosophy to deliver business growth and groundbreaking communications for our clients.
Passionate about innovation with impact, Kristen is the North American Lead for OMD Light, a global committee focused on identifying, mentoring and preparing OMD’s best global work for industry awards and recognition across Festival of Media, Effie, and Cannes and others. Kristen is most proud of the business driving and award winning work her team has delivered across the PepsiCo Frito Lay portfolio, helping media become the #1 driver of business growth, while also delivering significant industry accolades, among them Effie, OMMA and Cannes.
She lives in Tribeca, NYC, and graduated from Georgetown University McDonough School of Business with a B.S., Finance and Marketing.
Media Director, Fallon
As the Media Director at Fallon, Niki’s job is to continue to keep the line between media and creative as blurry as possible. Her group has happily remained integrated within the full-service agency; she believes working under the same roof as world-class creative teams is a big reason Fallon Media is able to continually invent breakthrough ideas.
As a 15-year Fallon veteran, Niki honed her media skills on a number of prestigious brands across a wealth of categories. She helped launch Citi’s iconic “Live Richly” brand campaign and industry-changing identity theft work and helped coordinate the largest merger in the New York Stock Exchange’s history. Most recently, she’s been managing communications for several fast-past entertainment accounts including IFC, truTV, Comedy Central and MTV.
Her innovative approach to media has consistently been awarded for both creativity and effectiveness. Recent accolades include Effies and Cannes Media Lions for her team’s work on IFC’s The Spoils of Babylon, and recent Cannes Cyber Lion wins for MTV’s 2015 VMAs.
Strategic Planning Director, MAXUS
Keith has been leading the Maxus work for client’s NBC Sports and News for the past two years. Prior to that Keith led Maxus clients NBC Entertainment, E!, Esquire, Syfy and News groups. Keith is no stranger to entertainment marketing and launching new shows. Prior to Maxus, Keith worked on the NBCU business for seven years at Fallon, in addition to PBS and Starz prior to that.
At Fallon Keith was the Director of Media Services. During his stint there he touched diverse client categories having worked on Fedex, Jim Beam Brands, Lee Jeans, Holiday Inn, Nordstrom, United Airlines, and Citi to name a few.
Keith is inspired by deep insight into consumer’s behaviors and motivations that lead to innovative ideas for communication plans. He has been on the winning teams for multiple awards over the years from Media Plan of Year and Creative Media Awards to Effie’s and Cannes.
Global Chief Digital Officer, MEC Global
Carl leads the strategic direction for the growth and seismic shift in data and digital services for MEC, a leading global media and marketing agency. He is a leader in the industry and a frequent speaker and consultant on the transformations occurring in digital and technology; often quoted in the press for his views on the future of marketing and media.
Carl has extensive marketing and media experience in a multitude of brand categories including automotive, financial services, consumer package goods, retail, eCommerce, pharmaceutical, telecommunications and travel.
Carl serves on the advisory boards of a select number technology, media and venture capital companies as well as a consultant for GLG, Guidepoint Global and Pacific Crest. These positions provide Carl with a unique view of the advances in the industry. Carl was elected to the Ad Club of New York Board of Directors in 2009 and in July 2015 became Chairman. He has also served as its lead for the I’m Part Media Action, which since its inception has raised over $10MM (US) for scholarships and training for diversity talent in the Marketing and Communications fields.
At Digitas from 2000 to 2013, Carl led the Global Media practice working with clients including America Express, Whirlpool, Delta, Sprint, Mars, Meade Johnson, AT&T and eBay.
Prior to joining Digitas, Carl was a Senior Vice President of Media Services at Wunderman; a leading performance based and CRM company. During Carl’s 16 year tenure at Wunderman, he managed all direct marketing activities for the company including Ford, Citibank, American Express and AT&T.
EVP, Managing Director, Starcom USA
Having worked for over 20 years in the field of research and planning, Kathy Kline leads Starcom’s agency efforts to mine for deep audience understanding that fuels the design of more meaningful, impactful experiences between people and brands. As the leader of the agency’s Human Intelligence discipline, she and her 50+ person strategy and insights team provide guidance to marketers including Allstate, Bank of America, Best Buy, Darden Restaurants, Hallmark, Jim Beam, Kellogg's, Kraft, LEGO, Samsung and more.
Additionally, Kline has led Starcom USA’s product and awards efforts since 2012 resulting in hundreds of industry awards, including being named the most effective agency office at the North American Effies in 2014 and recently winning a gold Jay Chiat for the first-ever Media Strategy award in that category. Kline recently assumed leadership of Starcom MediaVest Group’s Global Product Committee, overseeing product for the entire SMG global network.
CEO, Kinetic North America
As CEO Kinetic North America, David is responsible for 4 offices, 110 staff and over 200 clients. David’s is keenly focused on the development and implementation of efficient, innovative communications reaching consumers on-the-move. Acknowledging the value data will provide out-of-home in the evolving marketplace, David and his team are pioneering new technological and data advancements to reposition out-of-home as a leading, effective channel in his clients media mix.
David launched Kinetics' Chicago office in 2006, which experienced hyper-growth with GroupM assignments and additional expansion from direct appointments, including MillerCoors, Western Union, and JanSport. He continues to expand Kinetics’ portfolio through direct appointment.
David and his team have received multiple awards, including National and Gold Media Plan of the Year honors by OAAA, MediaPost Digital OOH awards, OBIE finalists and merits, vendor citations, and more. Kinetic proudly supports charitable and pro-bono causes, including the American Red Cross, Free the Children, and End Demand. In addition Kinetic supports Habitat for Humanity, Greater Chicago Food Depository and Upward Bound House. David serves on various industry committees and boards including OAAA, TAB, DPAA, 4A’s and participates on guest panels and speaking engagements nationwide.
A twenty year veteran David began his career in full-service media planning at Starcom MediaVest Group, where he oversaw media development and tactical implementation for upstart division StarLink (now Spark) clients including Starbucks Coffee Company, Handspring Visor, Allstate Insurance Company, and Natuzzi USA.
David graduated the University of Wisconsin – Madison and lives in River Forest, IL with his wife and son.
Senior Vice President, Media & Account Management, 360i
As SVP of Media for 360i, Michael partners with top clients and provides leadership and vision for our Media and Account Management capabilities to ensure a cohesive and integrated approach to today’s complex business landscape. His focus is developing approaches and strategies utilizing all media channels, data sources, technology partnerships, and programmatic platforms to develop unique audience identification and needs-based insights. Inherent here is ensuring the adaption to the shifts in individual consumption habits, the required media alignment, and appropriate attribution methods.
He joined 360i from MediaCom NY where he served as a Managing Partner working on some of their largest clients and marketplace partnerships.
Michael also served as Vice President, Group Director, Media at Digitas NY, overseeing Digital acquisition strategy for one of the largest US accounts; American Express’ and their Consumer and OPEN Small Business card units, Personal Savings, Prepaid, and new products and services launches.
Over his 20 year career, Michael has held senior media and account management positions at all US agency networks including Omnicom Media Group, as well as time at Universal McCann, and MPG/Media Contacts with a client list including: VW, Dell, Bank of America, Vonage, Hertz, Johnson & Johnson, and Embassy Suites.
Michael is active across the Digital community; he currently serves on the AOL Agency Advisory Board, and was a past Board Member of 212 NYC and Glam Media. He is also frequent industry speaker and writer, as well as an advisor to multiple digital and technology companies on the issues most pressing to the industry.
Vice President, Balmoral Multicultural Marketing
Gautam is a senior member of the Balmoral team bringing over 25 years of corporate marketing experience in Canada and overseas with Fortune 500 companies.
Years with corporate Multinational’s like SC Johnson, Estee Lauder and Taylor Nelson Sofres brings a wide perspective of how large business enterprises think and run.
Gautam brings experienced corporate communications & marketing skills, brand building strategies, consumer insights and change management understanding.
He is the Founder of the Multicultural Marketing Society of Canada, on the Advisory Board at York University IEP Bridging Program, the Chair of the Multicultural Marketing Group at American Marketing Association, Toronto Chapter and the Chair at MCIS Language Solutions among others.
He has served on the jury for the Multicultural Creative Awards 2013 and 2015, Summit Creative Awards 2014, 2016, Top 25 Canadian Immigrant Awards 2012/13/14/16, Ontario Colleges Marketing Awards 2012, and the Cassies for 2016.
VP of Global Industry & Marketing Strategy, Prohaska Consulting
Ellen Oppenheim brings a valuable 360° perspective to her role at Prohaska Consulting, where she works with trade associations and trade press to advance digital and programmatic practices.
Ellen has earned a reputation as a respected media strategist buyer, seller, marketer, client, professor and consultant, based on her ad agency, publisher, trade association and consulting roles with organizations such as Y&R, FCB, Time Inc. and MPA. At Oppenheim Media Consulting, she helped companies in the marketing-media industry grow revenue, as digital technology altered the landscape.
Ellen has worked with digital and analog media, spanning almost every ad category with both branding and direct response clients.
A Mississippi native and Honors graduate of the University of North Carolina at Chapel Hill, Ellen enjoys New York City, where she and her family reside.
SVP, Managing Director, UM Sutdios, NA
Adam brings a wealth of expertise from his experience working with sophisticated digitally-centric brands. As the business operations leader and Managing Director of UM Studios, North America, he facilitates unique relationships with production, talent and media partners to deliver better outcomes for our clients.
Adam recently joined UM from Ogilvy, where he initially ran the E*TRADE business. He successfully negotiated the Ogilvy partnership with Kevin Spacey and led the TYPE E* campaign launch from conception to completion. Most recently, he re-established and ran a bespoke global service model for the Qualcomm Snapdragon business.
A graduate of the Newhouse School at Syracuse University, Adam began his career in account management at JWT. He worked on global brand assignments for Samsung, Merrill Lynch, Trident Gum and Macy’s. From there, he moved to Atmosphere BBDO, where he immersed himself in all things digital – working on complicated online brand and product launches; followed by creative sponsorship and retail activations for FedEx. In 2010, Adam moved to McGarryBowen to serve as lead on the Verizon digital account. Once Verizon was up and running, he rotated to run the fully integrated United Airlines business. During his time there, he led the activation of their current social media customer service program and later the reprisal of their famous “Fly the Friendly Skies” campaign.
In addition to his agency accomplishments, Adam has most recently been working with Oscar-winning writer and producer Armando Bo and Emmy-winning actress Olivia Munn on a branded content series designed to function as a product demonstration of their latest mobile phone processor.
Director, Product Solutions, Digital & CRM, Warner Music Group
Itay Rahat currently oversees Digital & CRM Global Product Management at Warner Music Group, driving the consumer database platforms strategy and solutions. Itay works with WMG label teams developing new artists, as well as managing music consumption, audience development and marketing technology for some of the biggest brands in music, guiding the mission to leverage data and technology in order to deliver in a personalized way more music to more fans than ever before. Itay serves on the Advisory Board of MediaPost Marketing Summits and was selected as a juror at the Creative Media Awards 2017. He is also the winner of the Internet Marketing Association's Impact Awards 2016 and a Silver Award winner at the Summit Marketing Effectiveness Awards 2016. Prior to his current role at Warner, Itay led the Marketing Services at Artist Arena, a Direct to Consumer subsidiary of WMG specializing in artist presales, VIP concert offers and fan club sites. Itay holds a Dual B.Mus of Contemporary Writing & Production as well as Music Business & Management from Berklee College of Music in Boston.
Director of Media Insights and Activation, Eleven
Lynda’s role at Eleven goes beyond leading the activation team. She’s a mentor who knows the importance of good chemistry. By cultivating that chemistry, her team enjoys working together—which, in turn, allows them to thrive.
It’s this sort of thinking that gives Lynda her edge here at Eleven. She’s an intuitive leader who works closely with clients and the creative, strategy, and analytics teams in order to drive innovation and get consumers to connect emotionally with brands. There’s a gold mine of opportunity to be found in the nooks and crannies of our culture, and Lynda makes it her job to ensure that wealth is tapped in unique ways.
Lynda has worked on an array of brands, such as MINI USA, Columbia Sportswear, SOREL, JanSport, and SmartWool, and that work has won her many media awards for buzz and performance.
CEO, Nina Hale, Inc.
DonnaRobinson is chief executive officer of Nina Hale, Inc., a Minneapolis-based digital marketing agency. She joined Nina Hale, Inc. in 2012, and now is responsible for all business strategy and execution, achieving growth through both new business and client development.
At NHI, Robinson is focused on performance-based digital marketing, and works closely with clients to find solutions for their digital strategy, paid media, search engine optimization, social media, content marketing, analytics, and conversion rate optimization needs. Since taking over as CEO, Donna has overseen steady and significant growth for the agency and its clients – the agency has grown revenue year over year by 27% and its recent valuation grew 213% from 2014. According to Robinson, such results can be attributed to the strong work ethic among NHI staff, effective agency leadership, and a commitment to always putting the client first.
Prior to NHI, Robinson was VP of client services at space150, a full-service digital advertising agency. In this role Robinson was responsible for all client service and new business acquisition, and during her eight years there helped grow the agency from a niche marketing firm into a nationally renowned agency. Before space150, Robinson began her career in traditional advertising. Throughout her career, Robinson has worked on iconic brands like American Express, Coca Cola, The Discovery Channel, General Mills, Land O’Lakes, Red Bull, Pillsbury, Target, U.S. Bank, and Wells Fargo.
As the CCO of INNOCEAN USA, Eric is not only leading the agency’s creative, but is also pushing for business-changing ideas in all areas of the agency for all INNOCEAN clients. His most recent proof of this is the Hyundai Super Bowl ads, which made Hyundai the first automotive company ever to win USA TODAY’s coveted Ad Meter. “First Date” featuring Kevin Hart beat out 62 other Super Bowl 50 commercials for the crown, and the brand dominated the Ad Meter with three of the top six commercials. Under Eric’s leadership, the agency is striving for innovation and creativity in all departments.
In his 20 plus years in advertising, Eric has been a part of arguably the best creative cultures and campaigns at some of the top agencies in the country. He served as CCO at Ignited, FCB/West and Pitch prior to coming to INNOCEAN, leading such brands as Coors Light, Levi's, GM and Volkswagen. While running the VW account, Eric created the highest-rated Super Bowl spot of the year, “The Force,” which is one of the most viral videos of all time, with over 65 million YouTube views.
Over the years, Eric has earned various industry awards including Cannes Lions, One Show, D&AD, AICP, EFFIEs and Communications Arts. His work is also part of the permanent display in The Advertising Hall of Fame, The Museum of Modern Art and The Smithsonian.
VP, Managing Director, Treehouse
Molly founded and leads Horizon's Treehouse team (which she named in hopes that we could build an actual Treehouse in the office) – dedicated to creative media solutions that enrich connections between brands and consumers. Molly and her team work closely with our media partners to bring brand integration and custom content to life in a meaningful and impactful way across the media landscape.
Molly joined Horizon Media after cutting her teeth at technology companies large and small, from Quigo to Outbrain to Microsoft. Instrumental in developing search marketing practices, acquiring products and services, and launching a newly formed adCenter and community and education development at Microsoft Digital, Molly has honed a vast skill set over the years. During this time she worked on such big names as Apple, AOL, Overstock, and Google.
With much of the same outlook she uses at work, Molly – a classically trained violinist who majored in Vocal Jazz in college – extends creative principles to her personal life. You can find her knitting while watching Friends, exploring and photographing the wildlife of Africa, whispering to animals, or just being the world’s #1 aunt (she let her niece and nephew each design one of her tattoos).
Group Director, Communications Planning, Huge
Matthew Waghorn worked across a number of GroupM's media agencies, both in the US and in the UK, before joining Huge as Group Director of Communications Planning where he now leads the media strategy and communication discipline. His work combines user behavioral analysis with brand strategy and communications into a proprietary hybrid practice known as ‘Media Design’. He works on a range of clients including Morgan Stanley, Google and Canada Goose.
Prior to joining Huge, Matthew was associate director of communications planning at Maxus North America where he applied integrated planning techniques for Universal Pictures, LVMH, Nutella, Oakley, SC Johnson, Panera and UPS. Originally from England, Matthew has eleven years in the industry and holds a bachelor’s degree in marketing from Southampton Solent University.
Created Huge's Media Design product - an award winning comms planning philosophy and approach to media planning - winning OMMA agency of the year 2014
Launched Living Consciously in 2012 - an integrated brand and creative campaign, using loyalty card data to inform econometric models on a hyper local basis to drive real retail results.
Moved from planning and strategy in the UK in 2011 to set up comms planning for Maxus North America - winning Adweek agency of the year for work on SCJohnson and NBCU.
Chief Creative Officer, New York, Boston, Washington, DC, SapientNitro
Anthony Yell is the Chief Creative Officer of SapientNitro New York, Boston & Washington DC. As CCO, he focuses his passion and energy on inspiring his teams and clients to think beyond conventional advertising and marketing models of communication and engagement. Anthony seeks to unlock the brand’s purpose, create powerful organizing ideas, and to embrace emerging technologies and the cultural dynamics they create to bring the brand story to life in a more connected, experiential and meaningful manner.
Prior to joining SapientNitro in 1999, Anthony worked for Studio Archetype in San Francisco, a pioneer agency in the digital space, led by renowned former Apple Creative Director Clement Mok and creative lead Brett Wickens.
Anthony has been accountable for creative strategy and execution across multiple creative teams and has built and grown SapientNitro with a significant run of new business wins, from first brand AOR, to multiple I-AOR’s and long term retainer agreements. Anthony also spent a year in Miami working directly with Publicis.Sapient’s worldwide CCO, Gaston Legorburu. Together they developed and expanded the North American creative footprint, client base and reputation.
Anthony has engaged with many of the world’s leading brands including Activision, Nissan/Infiniti, Hondajet, Disney, Vail Resort, Bare Essentials, Tory Burch, Sony, ESPN, Verizon, USPS, U.S. Army and Coca-Cola. His work has been awarded many times in his career, including by the following associations: Ad Club, IAB MIX, AIGA, AIA, W3, Creativity and OMMA. In 2009 Anthony was recognized by the Cannes International Advertising Festival and awarded a Gold Design Lion for the Coca-Cola Uvend.
Chief Strategy Officer, CP+B
As Chief Strategy Officer, Eric Zuncic leads consumer, culture and business strategy practices throughout CP+B’s Miami, Boulder and Los Angeles offices with the mission of finding unexpected ways for brands make an indelible mark on culture.
Eric has built his career helping launch, grow and reinvent brands across the spectrum – from cool startups to global megaliths. Prior to CP+B, he led strategy at Mekanism, building global campaigns for Jim Beam, Pepsi, Ben & Jerry’s, The North Face, Method and the NFL’s digital properties while consulting on brands like Tesla, Google and the White House. Eric also spent time at WPP’s Brand Union leading global strategy and innovation for brands like Absolut, GlaxoSmithKline and the creation of the first ever tourism brand for the United States.
Eric also spent time on the client side of the business, building the GEICO brand and helping to launch Dove Men+Care globally. He is a graduate of The University of Richmond and holds an MBA from Harvard Business School.