Farmacia Carol, the Dominican Republic’s leading pharmacy, cut through the noise of Breast Cancer Awareness Month with an unconventional approach. Instead of speaking directly to women, the effort from OMD Dominicana targeted men. The clever campaign used OnlyFans to deliver early detection information to a broader audience, democratizing self-examination knowledge in an unforgettable way. By leveraging mass media platforms, celebrity influence and the power of viral messaging, curiosity was turned into a call to action—ensuring that the message reached everyone, regardless of gender, profession or social class.

Credits: ANA VALDIVIESO - HEAD STORYTELLER MIGUEL PEÑA ZAMBRANO - EXECUTIVE CREATIVE DIRECTOR MARINO PEÑA - EXECUTIVE CREATIVE DIRECTOR ANTONIO GONZÁLEZ - HEAD STORYTELLER JENNY MELLA - BRAND ASSET DIRECTOR ALFONSO PEREIRA - CREATIVE DIRECTOR ARLET RODRÍGUEZ - BRAND ASSET MANAGER ALEJANDRO ÁLVAREZ - GRAPHIC DESIGNER GÉNESIS SANTOS - GRAPHIC DESIGNER ALBA SANTANA - CREATIVE NALY SENCIÓN - CREATIVE RASHEL RAMÍREZ - COMMUNITY MANAGER MANUELA DOLORES - MEDIA COORDINATOR LUIS LEÓN - MEDIA DIRECTOR ELISA LÓPEZ - PRODUCTION DIRECTOR GLENYS PEÑA - PRODUCER AMALIA CASASNOVAS - PLANNING DIRECTOR* BELKIS DE LA CRUZ - EXECUTIVE BUSINESS DIRECTOR IVANNA NÚÑEZ - HEAD VISUAL DESIGNER (CASE DESIGN) WALTER GONZÁLEZ - MOTION GRAPHIC DESIGNER SR. (CASE DESIGN) NELISA OLIVO - DIGITAL COACH FRANCESCO ABBATESCIANNI - EXECUTIVE PLANNING DIRECTOR

When reviving the beloved Beverly Hills Cop franchise, MediaHub’s challenge was recapturing original fans while enticing new, younger audiences to tune in 20 years after the last film. The iconic Axel F theme song was used as campaign cornerstone, building brand love for the franchise across generations. For younger audiences, it was the viral hit “Crazy Frog” that dominated TikTok. From singing Uber delivery robots, to custom chime tones, the campaign earworm made Axel’s return feel both nostalgic and culturally relevant.

Credits: Janina Tantoco, Paid Media Marketing - Original Films, Netflix Asli Taylor, Creative Marketing - Original Films, Netflix Rhianna Jones, Media Innovation, Mediahub Simeon Edmunds, SVP, Creative Director, Mediahub Alexis Westin, Director, Mediahub Haley Gilbert, VP, Group Media Director, Mediahub Mackenzie Emerson, Media Director, Mediahub Dillan Boada, Associate Media Director, Mediahub Katherine Shields, Senior Media Planner, Mediahub Savannah Eljaouhari, Media Planner, Mediahub

Canvas Worldwide, Hyundai’s agency of record, launched a multi-dimensional, data-driven ad campaign aimed at engaging high-intent auto shoppers. The campaign drove prospective buyers to Hyundai’s website for a variety of actions like find a dealer or request a quote. Clinch’s Flight Control Platform helped to build creatives across all Hyundai models. Integration with The Trade Desk automated media buys to ensure real-time message optimization. This was most successful for competitive conquest messaging based on real-time market insights. The campaign achieved a 156% increase in conversions, which demonstrated how innovation, automation, and data-driven decision-making can significantly make a difference.

Credits: Savita Lal, VP Performance Strategy, Canvas Worldwide Sam Jones, SVP Performance Strategy, Canvas Worldwide Sally Lee, VP Programmatic, Canvas Worldwide Jennifer Jakoboski, Client Partnerships, Clinch Roger Vazquez, VP Technical Solutions, Clinch Justin Matthews, Creative Coordinator/Motion Designer, Clinch Ian Whitlock, Sr. Client Activation Manager, Clinch Sishuang Wu, Creative Director, Clinch

Best Buy sought to reposition its brand with tech-savvy consumers. It started a campaign titled, “Take what you love to the next level,” and partnered with NBC to bring it to Sunday Night Football. The campaign leveraged the look and feel of Sunday Night Football with in-game content that felt native to the broadcast. During NFL Kickoff Weekend, the effort drove a 7 point lift in affinity and a 5 point lift in belief that “Best Buy meets my needs like no other retailer can.”

Credits: Jennie Weber Best Buy Chief Marketing Officer Erik Jensen Best Buy Vice President, Marketing Ricardo Rivera-Alaniz Best Buy Director, Marketing Amy Kroeger Best Buy Manager, Marketing Tracy Varnes Best Buy Manager, Marketing Molly Kinsella Best Buy Senior Vice President Bruce Bildsten Best Buy Executive Creative Director Daniele Lanza Best Buy Director of Design Ellie Taylor Best Buy Senior Director, Account and Project Management Marcie Venn Best Buy Director, Content & Influencer Marketing Strategy Matt Polski Best Buy Director of Production Nick Gaul Best Buy Senior Producer Michelle Cherland Best Buy Creative Director/Copywriter Ned Sundby-Munson Best Buy Creative Director/Art Director Erin Zunich Best Buy Senior Manager, Marketing Kendra Komejan Young Best Buy Manager, Marketing Allison O'Keefe Best Buy Senior Manager, Influencer Marketing Lauren Moldan Best Buy Project Management Anna Kruse Best Buy Vice President, Advertising Kate Schmidt Best Buy Senior Director, Media & Performance Dan Murphy Best Buy Senior Manager, Media & Performance Korbi Thompson Best Buy Manager, Media Strategy Melissa Kim Best Buy Senor Director, Enterprise Research Mandy Jelinek Best Buy Senior Manager, Enterprise Research Wayde Fleener Best Buy Senior Director, Decision Science Brian Sheffield Best Buy Senior Manager, Decision Science Heidi Tuneberg Best Buy Senior Director, Production & Business Affairs Swathi Dhoma Best Buy Director, Business Affairs Char Arends Best Buy Senior Manager, Business Affairs Lisa Olson Best Buy Marketing Manager, Business Affairs Whitney Bergen Best Buy Sr. Manager, Business Affairs Finance John Riddle X-15 Industries Executive Producer Adam Deutsch Parliament Creative Ashley Thomas Parliament Creative Taner Besen Parliament Creative Jim Hutchins HutchCo Editor Josh Bohosky Rare Medium Colorist Ferbus McCall Rare Medium Colorist Sans Pareil Marmoset Music Carly Caputo Starcom Associate Director, Content Gerard Martin Starcom SVP, Content Jason Collier Starcom Supervisor, Content Roberta Cajado Starcom Director, Content Zack Adler Starcom Director, Paid Social Alyssa Kelly Starcom SVP, Strategy Maria Bufalino Starcom SVP, Director Media Investment Josh Villanueva Starcom Director, Media Colleen Williams Starcom Associate Director, Precision Melissa Carfagno Starcom Associate Director, Media Marty Flavin Publicis Sports Director, Sports

La-Z-Boy, a symbol of comfort, asked people to sign a pledge promising to not recline their seats on airplanes. Five people who signed the pledge at BanReclining.com received a La-Z-Boy recliner and a $500 airline credit. The campaign featured OOH paid media at travel hubs. The results: 407,163 people signed the pledge and there were over 2.9 billion impressions in USA Today, Newsweek, Fortune, Travel + Leisure, CNBC, The Sun, Travel Noire, The Daily Record, The Latin Times and elsewhere, plus 120+ unique broadcast placements.

Credits: CLIENT: La-Z-Boy Christy Hoskins, Vice President, Chief Marketing Officer Nelly Martinez Garza, Senior Director of Consumer Marketing Nicolina Johnson, National Marketing Manager Rachel Long - Senior National Marketing Specialist Theresa Fenner, Director of Integrated Marketing Strategy Madeline Jursek, Integrated Media Strategy Manager Gail Bruce, Director, Creative Operations Jill Brown Thomas, Senior Director of Digital Commerce Todd Townsend, Senior E-Commerce Site Maintenance Specialist Greg Patrisso, E-Commerce Manager Jessica Charlton, Art Manager Karry Oleszkiewicz, Retail Media Strategy Manager Laura Pierce, Senior Retail Media Strategist Cara Klaer, Senior Director of Corporate Communications Lauren Davison, CRM Manager Amy Biselas, Senior Email Designer COLLE MCVOY: Ciro Sarmiento, Chief Creative Officer Jessica Henrichs, CEO Dave Fransen, Senior Vice President, Earned Creative Andrew Miller, Vice President, Group Earned Creative and Media Relations Director Laurel Osman, Senior Vice President, Integrated Production Katie Hartman, Senior Vice President, Group Account Director Victoria Berry, Associated Account Director Greta Hatzung, Designer Ryan Seibold, Senior Copywriter Carl Martin, Associate Creative Director Diana Quenemoen, Vice President, Group Design Director Allie Quinnell, Project Manager Annie Huynh, Project Manager Sergio Monroy, Creative Director Phil Kjelland, Senior Integrated Studio Artist Eric Skaare, Vice President, Director of Studio Steve Knapp, Managing Director, Media & Data Science Heather Lee, VP Group Media Director Beth Smith, Business Affairs Manager Sam Huinker, Interactive Producer Charlie Hield, Senior Creative Technologist Jessica Munro, Account Supervisor Joseph Waite, Account Director Sarah Baldus, Associate Account Director Karisa Erickson, Account Executive Kiara Davis, Account Executive

Laura Geller Beauty’s “Own Your Age” campaign turns National Mature Women’s Day into a rallying cry for age empowerment and an effective brand-builder. Teaming with comedian Leanne Morgan, the brand tackled ageism with humor, launching a video-led campaign featuring women 40+ reclaiming the beauty of aging. Backed by AARP data and a recurring national day, the initiative blends advocacy, comedy, and community-building—proving that beauty marketing can uplift, not diminish, mature women.

Credits: Sara Mitzner- VP of Brand Marketing, AS Beauty Haley Lim - Director of Brand Marketing, AS Beauty Julie Singer - Brand Marketing Manager, AS Beauty Alexandra Franklin - Associate Brand Marketing Manager, AS Beauty Laura Onuska - Art Director, AS Beauty Amber Wilson – Senior Account Executive, ABMC Vanessa Veltre – Associate VP, ABMC Kaiya Sharmi – Account Coordinator, ABMC Georgia Powers – Account Supervisor, ABMC Quinn Wilson - Director Ari Michelson - Photographer Louise Kahn - Photo Digital Tech Emily Duncan - Writer Alicia Bridgewater - Casting Director Julia Kahn - Social Media Manager Mark James - Director of Photography Nataly Lastorta - Props and Set Design Olivia Coleman - Props and Set Design Conner Sullivan - Executive Producer, Bacon and Eggs Media Kia Zomorrodi - Founder, Bacon and Eggs Media

GE, the company founded by Thomas Edison, reached a turning point in 2024. It evolved into three, companies: GE Healthcare (GEHC), GE Vernova (GEV) and GE Aerospace (GEA). GE celebrated with a campaign titled “Once, Now, Forever.” One element was a film that aired in every baseball game played during Opening Day weekend. It also featured a 1,000- drone show that aired in New York City and Bangalore, India, plus ads in business media in 17 countries. This kickstarted the launch of standalone campaigns worldwide.

Credits: GE Linda Boff - CMO Nadia Malik - Sr. Director, Brand Marketing Mallory O’Brien - Sr. Manager, Brand Marketing Grace Zakhem - Sr. Project Manager Mary Kate Mullaney - Sr Director Anne Kave - Global Head of Brand at GE Vernova Staci Phillips - Chief Storytelling Officer, GE Vernova Neil Siddons - Sr Director, Brand Marketing at GE Aerospace Joe Napier - Creative Director, GE Aerospace Sandra Phillips - Brand Governance & Design Strategy Lead, GE Vernova Melissa Washko, Chief Brand Officer, GE Aerospace Rebecca Moses, Director Advertising & Creative Content, GE Aerospace Giant Spoon Trevor Guthrie - Co-Founder Laura Correnti - Partner Ian Grody - Chief Creative Officer Julie Berger - Chief Media Officer Monica Herman - Executive Creative Director Victoria Sobel - VP, Business Director Jamie Simms - VP, Group Account Director Eric Zhou - Associate Design Director Catherine Huang - VP, Business & Legal Affairs Symphonie Von Rippon - Director, Business & Legal Affairs Anthony Pedalino - VP, Media Haley Madsen - Executive Producer Jason Lau - VP, Content Production Tommy Dudley - Associate Creative Director Thanh Ly - Associate Creative Director Christina DeGuardi - President & Chief Client Officer Mike Friedman - Group Media Director Corbin Brown - VP, Strategy Claire Lovell - Media Director Grace Ahonen - Media Strategist Rachel Cohen - Sr. Project Manager Joey Goulart - Group Strategy Director Alex Cooke - Associate Account Director Chelsea Hartman - Associate Strategy Director

Liquid I.V. wanted to build brand awareness for two new flavors, so the hydration company set up a QR code on billboards in and out of baseball stadiums where consumers could use a mobile phone to throw virtual baseballs at flying packs of the new flavors. Stadium activations reached 654,000 live baseball fans, generating 10,325,000 impressions. The campaign led to an 18% increase in brand awareness, 32% increase in consideration– and a 40% increase in brand preference. Users spent a total of 10,767,630 seconds engaging with the ad creative and AR game.

Credits: Christian Peña - Principal Client Partner - Infillion Katherine Ring - Managing Director, Client Partnerships - Infillion Troy Kehoe - Managing Director, Managing Director, Client Partnerships - Infillion Michael Colella - SVP Creative - Infillion Jai Manalastas - Manager, Client Success - Infillion Brian Cullen - VP, Strategy - Infillion Nikki Koppers - Sr. Creative Strategist - Infillion Elle Harrigan - Creative Strategist - Infillion Jim Richardi - VP, Production - Infillion Marcus Wilson - Interactive Producer - Infillion Caroline McCarthy - VP, Marketing - Infillion Aaron Jones - Vice President, Ecommerce & Media - Liquid I.V. Katie Long - Senior Paid Media Manager - Liquid I.V. Brooke Cullison - Director of Ecommerce & Media - Liquid I.V. Lindsey Jara Wald - Senior Director - Tinuiti Gillian Moore - Senior Strategist - Tinuiti Lauren Mahon - Director, Client Strategy - Tinuiti Anila Jose - Senior Manager - Tinuiti Tino Vivo - Managing Director - Kollectiff Tobias Yanguela - Head of Production - Kollectiff Emiliano Bilis - Chief Technology Officer - Kollectiff Macarena Iriarte - UX/UI Lead - Kollectiff

Farmacia Carol, the Dominican Republic’s leading pharmacy, cut through the noise of Breast Cancer Awareness Month with an unconventional approach. Instead of speaking directly to women, the effort from OMD Dominicana targeted men. The clever campaign used OnlyFans to deliver early detection information to a broader audience, democratizing self-examination knowledge in an unforgettable way. By leveraging mass media platforms, celebrity influence and the power of viral messaging, curiosity was turned into a call to action—ensuring that the message reached everyone, regardless of gender, profession or social class.

Credits: ANA VALDIVIESO - HEAD STORYTELLER MIGUEL PEÑA ZAMBRANO - EXECUTIVE CREATIVE DIRECTOR MARINO PEÑA - EXECUTIVE CREATIVE DIRECTOR ANTONIO GONZÁLEZ - HEAD STORYTELLER JENNY MELLA - BRAND ASSET DIRECTOR ALFONSO PEREIRA - CREATIVE DIRECTOR ARLET RODRÍGUEZ - BRAND ASSET MANAGER ALEJANDRO ÁLVAREZ - GRAPHIC DESIGNER GÉNESIS SANTOS - GRAPHIC DESIGNER ALBA SANTANA - CREATIVE NALY SENCIÓN - CREATIVE RASHEL RAMÍREZ - COMMUNITY MANAGER MANUELA DOLORES - MEDIA COORDINATOR LUIS LEÓN - MEDIA DIRECTOR ELISA LÓPEZ - PRODUCTION DIRECTOR GLENYS PEÑA - PRODUCER AMALIA CASASNOVAS - PLANNING DIRECTOR* BELKIS DE LA CRUZ - EXECUTIVE BUSINESS DIRECTOR IVANNA NÚÑEZ - HEAD VISUAL DESIGNER (CASE DESIGN) WALTER GONZÁLEZ - MOTION GRAPHIC DESIGNER SR. (CASE DESIGN) NELISA OLIVO - DIGITAL COACH FRANCESCO ABBATESCIANNI - EXECUTIVE PLANNING DIRECTOR

Netflix generated 44 million impressions with its campaign launching Squid Game Season Two, featuring people slapping each other, in homage to the start of season one. Netflix teamed up with Power Slap to integrate guards through its live event, and worked with Uber to run pink-wrapped bus shuttles at Power Loud Miami. It also ran a video of the pink guards doing laundry at a laundromat. And, there were OOH events. All this drove biggest premiere week Netflix has ever seen for a TV series.

Credits: NETFLIX CREDS: Michael Rossetti, Director, US Media, Series and Non-Fiction, Netflix Aivy Nguyen, UCAN Media Marketing, Netflix Denise Martin, Title Marketing, Netflix Gaston Perez, Title Marketing, Netflix Aaron Jones, Title Marketing, Netflix Melinda Okoye, Marketing Innovation & Production, Netflix Francesca Arginelli, Marketing Operations, Netflix Chau Hoang, Marketing Operations, Netflix Kori Chappell, Print Producer, Netflix Vanessa Perez, Print Producer, Netflix Julian Daly, AV Producer, Netflix Demetrius Pace, Digital Producer, Netflix MH CREDS: R+D: Laurel Boyd, Global Chief Creative Media Officer, Mediahub Simeon Edmunds, SVP, Creative Director R+D, Mediahub Alexis Westin, Director, R+D, Mediahub Madison Brinser, Associate Director, R+D, Mediahub Larry Hester, Associate Media Creative, R+D, Mediahub Planning: Laura Kelly, SVP, Group Media Director, Mediahub Hayley Gilbert, VP, Group Media Director, Mediahub Mackenzie Emerson, Media Director, Mediahub Dillan Boada, Associate Media Director, Mediahub RIley Hodge, Media Supervisor, Mediahub Marielle Deguia, Media Supervisor, Mediahub Kailyn Jackson, Assistant Media Planner, Mediahub Rapport

AVEO Oncology collaborated with Lumanity to launch an omnichannel campaign for their brand FOTIVDA. Data integration and identity resolution techniques completed and tested in five months became key to the campaign that featured 20 creative. It engaged healthcare providers with branded and non-branded messages. Data silos were dismantled to establish a unified strategic vision including AOR creative, media, development, and account services, and brand marketing, strategy, and sales operations. It showed an increase in customer engagement, with 22% of customers completing full journeys. By the third month in market, the brand recognized strong sales momentum.

Credits: Jackie Singley: Head of Engagement and Innovation Lindsay Lare: Omnichannel and Analytics Lead Gagandeep Sawant: Software Architect and Technology Lead Ken Jordan: Senior Vice President, Client Strategy Rachael Bouris: Senior Account Manager Seb Bartholomew: Platform Engineer James Hutchinson: Vice President, Creative Director Donna Ambriano: Vice President, Creative Director Steve Ousey: Technology Manager Stefanie Nathanson: Engagement Supervisor Angela Sciortino: Senior Project Manager Alhad Tamdu: Database Team Lead

Heart disease is the number one cause of death in the metro Atlanta region. Northside launched the Northside Hospital Heart Institute and debuted our heart campaign on Valentine’s Day (heart day). The effort delivered hundreds of millions of impressions and exceeded key performance benchmarks. Paid social media drove the highest engagement, surpassing benchmarks by 75%. YouTube video completion rates were 90% above expectations. And, on WebMD, the hospital’s Native Feature generated more than 10,000 user engagements.

Credits: Melissa Nordin, Media Director, Modo Modo Agency Nicki Fegans Reynolds, Modo Modo Agency

Cover FX managed to do the unthinkable and destigmatize the scarlet letter of lovers — the hickey. To disrupt traditional influencer content, Cover FX launched the "Hickey Magic" campaign which focused on Valentine's Day hickeys. The brand enlisted a diverse group of 17 influencers to showcase its hero product's impressive coverage and versatility, Total Cover Cream Foundation, positioning it as the ultimate solution for covering up any marks. The playful yet purposeful campaign captured attention, particularly among Cover FX’s existing followers while enticing new customers.

Credits: Sara Mitzner - Vice President of Brand Marketing, AS Beauty Group Haley Lim - Director of Brand Marketing, AS Beauty Group Julie Singer - Brand Marketing Manager, AS Beauty Group Alexandra Franklin - Associate Brand Marketing Manager, AS Beauty Group Siobhan McCaul - Senior Director of Marketing Alana Morris - Senior Brand Manager Influencer Marketing Hallie Johnson - Associate Brand Manager Influencer Marketing Jamie Greenhouse - Executive Vice President, DKC Michelle Ruth – Vice President, DKC Jasmine Ramsey – Account Supervisor, DKC Christina Formica – Senior Account Executive, DKC Sabrina Rosenbaum – Account Coordinator, DKC Sarah Gerrish - Director of Influencer Marketing, Movers and Shakers

NJM, a regional Northeast insurance company, worked with the agency Mediassociates to build a media strategy centered on data signals, geotargeting, and personalizing messages. Its traditional linear TV strategy was migrated to online video and connected TV. Audience segments were reached through digital and targeted out-of-home, including a commuter campaign across NJ/NY/CT mass transit systems. The agency also negotiated a sponsorship package with the Cleveland Browns that included in-stadium signs, local TV, radio and social media. NJM’s 2024 media plan delivered more than $6 million in incremental media savings and exceeded its new customer quote goal by more than 29%.

Credits: Mark Mirsky, SVP Account Strategy, Mediassociates Evan Nichols, VP Account Strategy, Mediassociates Rich Giannicchi, VP Account Planning, Mediassociates Alicia Weaver, VP Media Activation, Mediassociates Kate Moncayo, Director, Media Activation, Mediassociates Sean Walsh, Director, Digital, Mediassociates Brian Poe, Director, Digital, Mediassociates Lisa Ruiz, Supervisor, Media Activation, Mediassociates Kelly Lundgren, Senior Buyer, Media Activation, Mediassociates Phil Zoppi, Account Planning Supervisor, Mediassociates Erin White, Account Planner, Mediassociates Vinnie Bhadra, Director, Account Planning, Mediassociates Kirsten Norberg, VP Analytics, Mediassociates Laura Kerton, Associate Director, Insights and Analytics, Mediassociates Cam Maio, VP Marketing & Communications, NJM Dan Fitzpatrick, Marketing Specialist, NJM Nima Fallahi, Digital Strategist Luka Cardita, Digital Specialist Chris Martrich, Senior Buyer, Media Activation Nimra Karamat, Associate Planner Ashley Russo, Associate Planner

McDonald's wanted to deepen its connection with Gen Z Latinos—a demographic that holds their grandmothers in high esteem. To honor this generational connection, McDonald's introduced the “Grandma McFlurry.” The campaign from Canvas Worldwide included TikTok, a sweepstakes and a partnership with influencers that would engage Gen Z. The results speak for themselves: 190MM Views: The #GrandmaMcFlurrySweepstakes hashtag garnered over 190 million views on TikTok (79% engagement from age 18-24). • 27MM Reach: High-impact social placements drove massive reach (especially across TikTok and X).

Credits: 1. Evan Moody, SVP, Client Lead, Canvas Worldwide 2. Tanya Michaca, Director of Brand Strategy, Canvas Worldwide 3. Heyley Cuzo-Gulley, Associate Director of Brand Strategy, Canvas Worldwide

Jefferson’s Bourbon aimed to stand out in a volatile whiskey market by partnering with HBO’s “The Penguin” with in-person activations and custom content, leveraging the show’s storytelling to draw parallels to the bourbon’s equally unconventional approach. The brand served custom cocktails at “Iceberg Lounge,” a real-life recreation of the show’s nightclub at Comic-Con; hosted an NYC tasting experience for influencers; unlocked an ad-free experience for “Penguin” viewers after they’d watched brand’s custom content. Results: massive reach and brand awareness, with 11.6 million views of the video.

Credits: Jenny Hermanson, Senior Director, Omnichannel Strategy, Pernod Ricard USA Shannon Ahearn, Director, Omnichannel Strategy, Pernod Ricard USA Seth Beacher, Associate Manager, Omnichannel Strategy, Pernod Ricard USA Gerry Graham, Brand Director, American Whiskey, Pernod Ricard USA Leah Bevilacqua, Senior Brand Manager, Pernod Ricard USA Alana Adair, VP Brand Experience, Publicis Collective Shealin Saunders, Associate Director, Brand Experience, Publicis Collective Blake Woo, Media Director, Investment, Publicis Collective Kate Masen, President, Strategy, Publicis Collective

The Curtis RV Trailers campaign targeted news and sports to maximize engagement, conversions and ROI by placing ads during high-performing morning news shows and live sports events. Fox & Friends and Morning Joe generating between 35% and 40% higher conversion rates. Live sports engagement delivered 35.4% conversion rates, with certain events reaching 42% audience engagement. Optimized budget distribution and multi-network exposure strategies increased conversions by 85%, further enhancing campaign impact.

Credits: Kim Hutton - Sr. Account Manager Coast Technology Arthur Elwin - Sr. Programatic Specialist Coast Technology Christian Maher - Division Director Data and Development Coast Technology Rich DeLancey - CIO/Co-Founder Coast Technology

Cheetos, a legacy snack brand, faced the challenge of staying relevant without a new product. Realizing that 99% of consumers eat Cheetos with their dominant hand, it launched a humorous OOH campaign showing what happens when people use their other hand. Cheetos took over the Sphere in Las Vegas, making it appear broken. The result: over 2.2 billion impressions. Social awareness surged by 11.8 points on Meta. Earned sentiment was 100% positive/neutral. Cheetos sold 5 million more bags of core products over the prior period.

Credits: Frito Lay North America CEO PFNA: Steven Williams Chief Marketing Officer FLNA: Brett O'Brien Senior Vice President, Frito-Lay Core Brands: Tina Mahal Chief Creative Officer: Chris Bellinger Senior Director, Cheetos Brand Marketing: Flavia Simoes Director, Cheetos Brand Marketing: Hana Golden Manager, Cheetos Brand Marketing: Hannah Sheffield Director, Consumer Insights: Brodie Dunn Associate Manager, Consumer Insights: Will Passera Senior Director, Brand Communications: Dan Cohen Manager, Brand Communications: Lindsey Smith Senior Analyst, Brand Communications: Elly Hayn GS&P Creative Agency Creative Chief Creative Officer: Margaret Johnson Executive Creative Director: Eamonn Dixon Executive Creative Director: Stefan Copiz Copywriter: Pedro Furtado Art Director: Fabio Leite Santoro Art Director: Cale Berry Production Head of Production: Jim Haight Executive Producer: Sara Ward Producer: Alexis Galmin Account Services Managing Partner: Brian McPherson Group Account Director: Chris Nilsen Account Director: McKenzie Badger Account Manager: Caroline Lee Assistant Account Manager: Caleb Mahlungulu Brand and Communication Strategy Partner, Head of Brand Strategy: Bonnie Wan Partner, Head of Communication Strategy: Christine Chen Group Brand Strategy Director: Cassidy Wilber Communication Strategy Director: Jacob Sperla Business Affairs Director of Business Affairs: Judy Ybarra Business Affairs Manager: Howie Mapson Trafficking Manager: Rowena Cuejilo Ketchum: Branded Content and Marketing Communications Creative Executive Creative Director: Ben Therrien Associate Creative Director: Chris Magura Production Director, Post Production and Creative Technologies: Kyle Craner Sports Entertainment Account Director: Megan Garner Assistant Account Manager: Maggie Greene Account Management Group Account Director: Travis Culver Account Director: Manuela Gould Account Manager: Fallon Emmett Assistant Account Manager: Kevin Hyde Direct Focus, Inc. President: Barry Rosen Production Specialist: Lauren Renz OMD Media Agency Executive Director, Client Leadership: Marisa Polin Executive Director, Media Investment: Monica Wiedemann Sr. Director, Integrated Media Planning: Katelyn Muchowski Director, Media Investment: Kelly Ward Associate Director, Integrated Media Planning: Allie Gordon Associate Director, Media Investment: Rachel Jadis Outdoor Media Group Regional Director, OOH Investment: Susan Rezmovic-Cohen Director, OOH Investment: Staci Schutze Vaynermedia Account Services Vice President: Anne Flavin Account Director: Christen Koribanics Account Executive: Nick DiPietro Project Management Project Manager: James Murphy Creative Executive Creative Director: Isaac Silvergate Creative Director: Chris Greer Creative Director: Nick Greenberg Associate Creative Director: Katie Haller Strategy Vice President: Courtney Fagan Strategy Director: Seva Mangat Strategist: Ana Colicchio Production Company Company name: dummy. (they prefer lower case with the period) Director: Harold Einstein Producer: Michael Kanter Director of Photography: Glynn Speeckaert Production Designer: Patrick Lumb Costume Designer: Esteban Arzate Galindo Editorial Company Company name: Arcade Editorial Editor: Dave Anderson EP/Partner: Sila Soyer Senior Post Producer: Cece Melton Asst. Editor: Max Hoffman, Chris Angel VFX/Finishing Company name: The Mill Creative Director: John Leonti VFX Supervisor: John Leonti Executive Producer: Hillary Thomas Producer: Nirad Russell, Zack Stimell Production Coordinator: Ekta Joshi 2D Lead: Anton Anderson 2D Artist: Mazyar Sharifian, Heather Keister, Jeeeun Lee, Jadyn Murphy, Beverly Siu, Rex Carter, Jayapradeeshwaran Abimany, Akshay Suresh Savardeka, Ganji Ravi Kumar, Prashant Kamble, Sagar Dasgaonka, Sai Kiran Kakaraparthi, Sangram Londhe, Vijay Mishra, Dhundappa Kallappa Pattan, Pradeep Kankanala, Sagar Gawande, Silambarasan R P, Bhanu Prakash Singh Thakur, V Harish, Alex Johnsundaram, Ashish Kumar Verma, Bibeesh N C, Gopinathan Sekar, Yasasvini Vagampalli, Santanu Bhattacharya, Shreya Sanyal, P V Gopi, Akash Gade, Anish Kumar, Joslin Job Mathew, Kishore R,Maniraj G, Arunraj T Asaithambi, Karthikkeyan M D, Stevenson G, Sujindran Manoharan, Vadamalai Sagadevan, Ashique T, Nishanth Mariadhas, Bhaskar Reddy Kappeta, Kiran Kharge, Sayed Hussain, Hemant Parshuram Sawant, Prosanta Dey, Prabhakaran Murugan, Suresh K P, Atul Palande, Rajinikanth R, Kilari Umaraju, Rohit Lama, Puppala Vinod Kumar Color Company Name: Company 3 Colorist: Tim Masick Color Producer: Ryan Moncrief Color Assistant: Stephen Winterhalter, Quinn Wright Mix Audio Post Facility: Sonic Union Sound Designer/Mix Engineer: Steve Rosen Assistant Mixer: Joey Glick Audio Post Producer: Justine Cortale Red Rock Founder & CEO: Levi Eichenstein Sr. VP, Sales: Jeremy Levine VP, Experiential + Innovation: Jeff Rynkiewicz Manager, Operations + Experiential: Jade Jetjomlong

Earl Stewart Toyota struggled to capture buyers in-market despite strong brand recognition. The dealership lost share of voice in Google and Bing search results as potential customers were directed to competing dealerships. The company overhauled paid and organic search strategies such as demand-based keyword strategies, search term optimization, ad copy A/B testing. In two months, the dealership yielded a 300% increase in attributed site traffic, 400% growth in new model pageviews, 32% increase in engaged time per session, and achieved the No. 1 position in all keyword auctions.

Credits: Daniella De Falco, Senior Account Executive, Pinnacle Advertising Emily Balser, Media Strategy Director, Pinnacle Advertising Josh Schafernack, Media Buying Manager, Pinnacle Advertising Preston Markland, Media Buyer, Pinnacle Advertising

Standing out during Breast Cancer Awareness Month, a campaign by the Dominican Republic’s Farmacia Carol largely targeted men – via an OnlyFans account from TV personality/sex symbol Hony Estrella. The upcoming launch made showbiz news. The next day, she shared teasers. Then, the account launched with just one post: showing five steps needed to detect early breast cancer. By substituting awareness for expected titillation, agency OMD Dominicana says, the pharmacy “hacked a platform where people come to see boobs to teach everyone how to save them.”

Credits: ANA VALDIVIESO - HEAD STORYTELLER MIGUEL PEÑA ZAMBRANO - EXECUTIVE CREATIVE DIRECTOR MARINO PEÑA - EXECUTIVE CREATIVE DIRECTOR ANTONIO GONZÁLEZ - HEAD STORYTELLER JENNY MELLA - BRAND ASSET DIRECTOR ALFONSO PEREIRA - CREATIVE DIRECTOR ARLET RODRÍGUEZ - BRAND ASSET MANAGER ALEJANDRO ÁLVAREZ - GRAPHIC DESIGNER GÉNESIS SANTOS - GRAPHIC DESIGNER ALBA SANTANA - CREATIVE NALY SENCIÓN - CREATIVE RASHEL RAMÍREZ - COMMUNITY MANAGER MANUELA DOLORES - MEDIA COORDINATOR LUIS LEÓN - MEDIA DIRECTOR ELISA LÓPEZ - PRODUCTION DIRECTOR GLENYS PEÑA - PRODUCER AMALIA CASASNOVAS - PLANNING DIRECTOR* BELKIS DE LA CRUZ - EXECUTIVE BUSINESS DIRECTOR IVANNA NÚÑEZ - HEAD VISUAL DESIGNER (CASE DESIGN) WALTER GONZÁLEZ - MOTION GRAPHIC DESIGNER SR. (CASE DESIGN) NELISA OLIVO - DIGITAL COACH FRANCESCO ABBATESCIANNI - EXECUTIVE PLANNING DIRECTOR

Too many New Yorkers are dying from fentanyl-laced pills—and most never see it coming. To spark awareness and save lives, OASAS created a searing 30-minute special sharing the real stories of lives lost, including 19-year-old Paige Gibbons. Then they brought those stories to unexpected places—like baseball stadiums. Across 716 MLB/MiLB games, fans saw powerful messages during inning breaks, reaching 100,000 attendees per game. With 39 million total impressions, the campaign turned grief into action across New York.

Credits: Creative: - Isabel Byon - Director of Public Awareness Campaigns - New York State Office of Addiction Services and Supports - Jerry Gretzinger - Associate Commissioner of Internal and External Affairs - New York State Office of Addiction Services and Supports - Matt Soriano, Soriano’s Studio Media Strategy, planning, buying, execution, optimizations and analysis: OpAD Media Solutions, LLC: - Dessy O'Keefe – Chief Client Officer – OpAD Media - Erin Focone - Director, Project Management– OpAD Media - Jenn Ratcliffe - Senior Broadcast Account Director– OpAD Media - Laurel Light - Senior Operations Coordinator– OpAD Media - Lonnie Greenberg - SVP, Video– OpAD Media - Santino Condeluci – VP, OOH & Print Strategy– OpAD Media - Sara Correa - Senior Director of Video– OpAD Media - Sarah Adamo - VP, Google and Social Media– OpAD Media

Talk about getting optimum ROI from OOH! Oatly’s "Support Your Local Oat Dealers" was a bold, community-driven activation designed to support local cafés in Sydney and Melbourne, while reinforcing Oatly’s position as a champion of independent coffee culture. Large-format digital billboards and bus shelter takeovers in high-foot-traffic locations transformed café neighborhoods into fully branded Oatly experiences. Interior café branding immersed customers in Oatly’s playful messaging. Blending humor and hyper-local targeting, campaign generated 13 million impressions, 10,000+ free coffee redemptions, 4,000+ calls to its 1800-OATFIX hotline.

Credits: billups Team Andrew Brunton, Managing Director Ben Poole, Client Development Director Oatly Team Hazelle Klønhammer, Brand Director APAC Lars Elfman, Global Design Director Carlos Furnari, Creative Director Ramon Rodriguez, Designer Paul Hermes, Photographer Gregg Clampfer, Voiceover Artist Antje Dittman, Creative Project Lead Patrick Danroth, Production Manager Magda Szmilewska, Media Manager Kerene Lo, Brand Lead APAC Lucy Lamming, PR Manager APAC Jellyfish Team Nicole Webb, Agency Founder, Impact PR Trish McGee, Account Director, Impact PR Dave Westcott - Account Director Hannah Laird - Client Partner Matthieu Lamoureux - Communication Strategy Director Alba Garcia Hernando - Paid Social Manager Cristian Calvo Velasco - Paid Social Executive Mathias Zoffmann - Paid Social Director Phil Farrington - Senior Programmatic Director Viki Shylka - Programmatic Director Tom Woods - Senior Investment Analytics Director Beth Webster - Project Director

Equitable’s “Let’s Plan How” campaign was built through deep collaboration and research-fueled iteration. Interviews with advisors, wholesalers, and leadership uncovered critical perception gaps and engagement barriers. These insights drove a new creative platform—validated across stakeholder groups—and a dual media strategy combining prestige placements with always-on reach. From identifying blind spots to testing and refining messaging, every step reflected a tight feedback loop between insights, strategy, and execution—turning audience understanding into lasting brand momentum.

Credits: Michael Gannon: Managing Director, Equitable Laura Prager: Director of Paid Media, Equitable Farrell Crowley: Director of Media and Analytics, o2kl Lele Engler: Media Director, o2kl Arshi Ansari: Research Director, o2kl Nicole Wrobel: Head of Account Services, o2kl Michael Lander: Creative Director, o2kl

Steve Madden’s “Never Miss A Beat” campaign turned New York City into a runway of joy and surprise. Packed with iconic cameos, street-cast dancers, and set to Deee-Lite’s “Groove is in the Heart,” the campaign brought trend-forward style to life across TikTok, YouTube, Meta, and more. Every platform delivered something new, reflecting the spontaneity of a real NYC day. With January Digital, Madden created a full-funnel media moment that was as entertaining as it was effective.

Credits: Steve Madden: - Jisoo Hong - Alex Frias - Stephanie Hill Kreckler - Hannah Sinclair - Christine Fink - Chad Evans - Kathleen Alvarez - Colleen Waters - Josh Krepon January Digital - Nick Drabicky - Andrea Kostinas - Austin Allen - Emily Feller - Elena Scott - Luisa Melo

Jackson Hole proved that sometimes, the best way to fix stupid is to make it shareable. “Selfie Control” turned Instagram—the very platform fueling dangerous wildlife encounters—into a real-time safety tool. Using spatial data, the filter warned tourists when they were too close for comfort, then went open-source so parks around the world could adapt it to their own species and rules. With 1.2 billion earned impressions and real behavior change, it’s proof that smart tech can go viral for good.

Credits: CLIENT: JACKSON HOLE TRAVEL + TOURISM Crista Valentino, Executive Director John Bowers, Marketing Manager Mike Geraci, Marketing Committee Julie Calder, Marketing Committee Sam Pope, Marketing Committee COLLE MCVOY: Ciro Sarmiento, Chief Creative Officer Jessica Henrichs, CEO Dustin Black, Executive Creative Director Alli Bolger, VP Group Brand Strategy Director Mike Schwab, SVP Group Account Director & Sustainability Leader Bridget Johnson, Account Director Joelle Rittershaus, Account Executive Lydia Choi, Creative Director Greta Hatzung, Designer 10 Thousand Design Lauren Colasanti, Associate Creative Director Kari Grundman, Senior Art Director Colin Travis, Senior Creative Technologist Larry Phiravanh, XR Technical Artist Andrew Miller, VP Group Earned Creative Director & Media Relations Director, Exponent Merideth Hagerty, Associate Earned Creative Director, Exponent Kerry Moore, Media Director Seth Zarate, Media Supervisor Chloe Hoff, Media Planner Kelly Van Eschen, Paid Social Media Director Mandy Behling, Paid Social Media Strategist Sam Johnson, Performance Marketing Director Shaughn O'Neill, Paid Search and Affiliate Marketing Supervisor Santana Baker, Senior Programmatic Media Strategist Tate Maki-Wickman, Senior Data Scientist Ryan Philippi, Associate Creative Director Allison Sadeghi, Senior Producer Sam Huinker, Interactive Producer Hannah Erickson, Project Manager Sandra Chute, Senior Producer Eric Skaare, VP, Director of Studio Amy Gohman, Senior Studio Designer Phil Kjelland, Senior Integrated Studio Artist

The humorous Trust & Will’s “Make it Count” message in its campaign brought home that end-of-life wishes are meaningful but lack legal standing and must be documented. The campaign series shows a disconnect by capturing authentic moments of people sharing end-of-life wishes with friends and family and legal requirements. The agency said campaign performance and brand metrics exceeded expectations, but stopped short of revealing numbers. The company in March closed a $25 million Series C funding round led by Moderne Ventures, with FT Partners serving as financial and strategic advisor.

Credits: Dale Sperling, CMO, Trust & Will Alexa Zin, Creative Director, Trust & Will Dan Summers, Director of Performance, Trust & Will Viv Wan, VP Creative, Marketing Architects David Brame, Producer, Marketing Architects Catrina McAuliffe, SVP Strategy, Marketing Architects Stephanie Klabunde, VP Client Growth, Marketing Architects Kristen Albright, Director Client Growth, Marketing Architects

For Visit California’s “Ultimate Playground” campaign, The Shipyard used national TV placements (e.g., ESPN, TNT, TBS), a one-day social media blitz, interactive quiz ads on Disney+/Hulu, gamified units, takeovers, podcast reads by Conan O'Brien and Rob Lowe, and a 3D-looking out-of-home ad in Los Angeles. Results included 72% ad recall, the highest-ever for a California brand spot; over 1.2 billion impressions; 267 million video views; a 50% click-through-rate, with 5.9 million clicks to a landing page; and 17.2 million OOH impressions.

Credits: Beth Shaini, Group Media Director, The Shipyard Lori Richards, Associate Media Director, The Shipyard Murphy Montes de Oca, Media Supervisor, The Shipyard Yasminah Shabbar, Media Planner, The Shipyard Emily Bonsignore, Associate Media Director Paid Social, The Shipyard Rachel Smutney, Account Director, The Shipyard Michelle Mcintosh, Senior Account Supervisor, The Shipyard Caroline In de Braekt, Account Manager, The Shipyard Kerry Krasts, Executive Creative Director, The Shipyard Mauro Borges, Creative Director, The Shipyard Melissa Thomas, Senior Copywriter, The Shipyard Kevin Lukens, Associate Creative Director, The Shipyard Mason Thibo, Senior Videographer, The Shipyard

The San Francisco Ballet asked ChatGPT to critique the human artistry of its “Mere Mortals” program in an effort that focused on the clash between tech and the arts. The media budget was less than $100K, but the campaign drove the conversation online, organic social reaching 32 million people. Mentions of the San Francisco Ballet rose by 388% season over season, and “Mere Mortals” became the Ballet’s highest revenue mixed-repertory, non-traditional show in 19 years. It also drew five times the number of tech-savvy attendees.

Credits: Dave Sonderman, Chief Creative Officer, The Shipyard Jenny Barthe, VP, Group Director of Account Strategy, The Shipyard Mark Hillman, Executive Creative Director, The Shipyard Dan Crumrine, Associate Creative Director, The Shipyard Mauro Borges, Creative Director, The Shipyard Eric Davis, Associate Creative Director, The Shipyard Amanda Moul, VP, Account Management, The Shipyard Beth Shaini, Group Media Director, The Shipyard Sam Ingles, Senior Media Planner, The Shipyard Andrew Ameter, Senior Data Strategist, The Shipyard Josh Milenthal, Brand Strategist, The Shipyard Lisa Poppen, Chief Marketing Officer, San Francisco Ballet San Francisco Ballet