MediaPost - Planning & Buying Awards

Planning & Buying Awards

Audio: Two Generations, One Beverly Hills Cop by Mediahub for Netflix
When reviving the beloved Beverly Hills Cop franchise, MediaHub’s challenge was recapturing original fans while enticing new, younger audiences to tune in 20 years after the last film. The iconic Axel F theme song was used as campaign cornerstone, building brand love for the franchise across generations. For younger audiences, it was the viral hit “Crazy Frog” that dominated TikTok. From singing Uber delivery robots, to custom chime tones, the campaign earworm made Axel’s return feel both nostalgic and culturally relevant.
Credits: Janina Tantoco, Paid Media Marketing - Original Films, Netflix Asli Taylor, Creative Marketing - Original Films, Netflix Rhianna Jones, Media Innovation, Mediahub Simeon Edmunds, SVP, Creative Director, Mediahub Alexis Westin, Director, Mediahub Haley Gilbert, VP, Group Media Director, Mediahub Mackenzie Emerson, Media Director, Mediahub Dillan Boada, Associate Media Director, Mediahub Katherine Shields, Senior Media Planner, Mediahub Savannah Eljaouhari, Media Planner, Mediahub; Sling TV & SXM Media Cross-Channel Audio by Horizon Next for Sling TV
Sling TV’s campaign from Horizon Next succeeded because it addressed the core challenge of subscriber retention while expanding its audience base beyond seasonal sports viewers. A smarter audio mix was key. By reducing spend on traditional Satellite and reallocating to Digital Streaming and Podcasts, the campaign capitalized on high-impact, high-engagement environments. Digital audio outperformed linear video by 30% and OTT by 23%. Podcasts, especially Sports-focused Host Reads, delivered the most efficient cost-per-view.
Credits: SXM Media’s Studio Resonate & Claritas/ArtsAI (pixel, data feed & AIP) and Horizon Next’s proprietary Analytics model Intersect; Redfin Digital Audio Drive Response Rates & Favorable KPIs by Horizon Next for Redfin
Redfin’s campaign thrived by strategically leveraging Streaming Audio and Podcasting to drive site visits and app installs, all while maintaining nimble, geo-targeted messaging for both buyers and sellers. The success hinged on two core pillars: precision targeting and platform diversity. By utilizing both direct IO and programmatic buying, Redfin effectively tested activation strategies, optimizing for cost efficiency and performance. Streaming Audio delivered scale and efficiency, offering real-time optimizations and cross-channel frequency insights. This allowed Redfin to consistently refine its approach and maximize impact. Podcasting built on this foundation by embracing authentic, show-specific host reads, which fostered deeper audience trust and connection. By pairing premium, contextually relevant placements with broader reach through Run of Network (RON) targeting, Redfin balanced scale and cost efficiency. Programmatic podcasting, despite nuanced targeting, delivered impressive efficiencies—highlighting the strength of RON products and blu targeting via TTD to expand audience engagement. The results speak volumes: Audio outperformed Linear and OTT channels, delivering a 69% higher Site Visit Rate and more than double the App Install Rate. Direct IO Streaming proved particularly effective, with lower CPSV and CPI compared to programmatic options. These insights, powered by Redfin’s granular Intersect model, enabled continuous optimization across channels, tactics, and audiences. In short, Redfin’s nimble, data-informed strategy maximized efficiency and scale while fostering authentic consumer engagement—delivering measurable business outcomes.
Credits: Claritas/ArtsAI (pixel &data feed) and Horizon Next’s proprietary Analytics model Intersect

Automotive: Business in the Front, Party in the Back by Goodby Silverstein & Partners for Kawasaki RIDGE
Kawasaki RIDGE, a utility terrain vehicle, opened a new category to buyers that combined function with recreation. The agency, Goodby Silverstein & Partners, and the brand worked with MotorTrend to create a homepage where the vehicle playfully drove across the site, leaving skid marks. The ad ran across CTV units during live sports and weather that highlighted the vehicle’s functions across a variety of conditions. Website activity rose by 832%. The campaign garnered 4 billion earned impressions, and the spot was ranked No. 2 Super Bowl ad by iSpot.tv.
Credits: Client VP of Marketing: Chris Brull Director,Marketing: Bob O’Brien Executive Director: Shuji Yamazaki Product Support Technician: Derek Keyes Product Support Technician: Sean Borkenhagen Agency Creative Creative Directors: Brett Beaty, Ryan Tovani, AJ Warren Production Head of Production: Jim Haight Senior Broadcast Producer: Molly Troy Head of Business Affairs: Judy Ybarra Business Affairs Manager: Chrissy Shearer Account Services Executive Group Account Director: Chad Bettor Group Account Director: Melissa Buck Account Manager: Nolan Solis Brand and Communication Strategy Group Brand Strategy Director: Adam Arola Brand Strategist: Kelly Kikuchi Deputy Director Communication Strategy: Dong Kim Senior Communication Strategist: Charlotte Cordova Communication Strategist: Mahima Silwal Group Strategy Director of Analytics: Taylor Grant Head of Communications: Meredith Vellines Print/Digital: Director of Graphic Services: Jim King Senior Digital Producer: Severin Sauliere Senior Production Artist: Jorge Coya Digital Artist: Ankur Patar Production Company Hungry Man Directors: Dave Laden & Christopher Gruse Managing Partner / EP: Caleb Dewart Partner / EP: Kim Dellara Head of Production: Franchesca McDowell & Marian Harkness Producer: Robby Mooring PM: Vanessa Lenarduzzi DOP: Ken Seng Production Designer: Katherine Reynolds Editorial Rock Paper Scissors Editor: Lauren Dellara AE: Sam Slavkin Senior Post Producer: Denice Hutton Executive Producers: Shada Shariatzadeh + Dre Krichevsky HoP: Janae Abraham VFX The Mill Creative Directors: Christian Nielson & James Allen Colorist: Paul Yacono CG Supervisor: Jessica Groom Shelton CG Lead: Will Arias DFX Supervisor: Vaibhav Gupta Designer: Greg Rubner Executive Producer: Hillary Thomas Executive Producer, Color: Krista Staudt Producer: Warwick Hewett & Katie Buckley Color Producer: Denise Brown Project Manager: Anuradha Behera Associate Producer: Gauri Dilip Kulkarni Production Coordinator: Rihza Ibrahimkutty Audio and Sound Design Lime Studios Michael Anastasi: Sound Design Michael Baran: Sound Design Assistant Joel Waters: Audio Mixer Kris Huayta: Audio Assistant Cassie Underwood: Producer Susie Boyajan: Executive Producer Music: Music Company: Songs for Film & T.V. Music Supervisor: David Fisher Music Coordinator: Amelia “Meels” Einhorn Song: “O YA" Artist: Colony House Songwriters: Caleb Chapman and Will Chapman; How Axio Auto Sold 400 Teslas in 40 Days Despite Slowing EV Market Conditions by Max Connect Digital for Axio Automotive
Axio needed a fast strategy to sell these Teslas it had bought at a discount, so it partnered with Max Connect Digital to launch a 40-day campaign that leveraged a government stipend that allowed it to price the cars at $21,000. Display ads, paid social, paid search, and radio were used. Display ads generated 531,000 impressions with a 0.95% click-through rate, while paid social drove 59,000 impressions at a 3.87% CTR. Paid search saw a 73.6% conversion rate. Axio sold 400 Teslas, generating nearly $10 million in revenue.
Affiliated Agency: N/A
Credits: Travis Johnson, Owner, Axio Automotive Mike Anderson, VP, Max Connect Digital Landon Howard, Digital Team Lead, Max Connect Digital; Hyundai “Vs.” Regional Conquest Campaign by Canvas Worldwide for Hyundai
Canvas Worldwide, Hyundai’s agency of record, launched a multi-dimensional, data-driven ad campaign aimed at engaging high-intent auto shoppers. The campaign drove prospective buyers to Hyundai’s website for a variety of actions like find a dealer or request a quote. Clinch’s Flight Control Platform helped to build creatives across all Hyundai models. Integration with The Trade Desk automated media buys to ensure real-time message optimization. This was most successful for competitive conquest messaging based on real-time market insights. The campaign achieved a 156% increase in conversions, which demonstrated how innovation, automation, and data-driven decision-making can significantly make a difference.
Affiliated Agency: Clinch, dedicated technology solution partner
Credits: Savita Lal, VP Performance Strategy, Canvas Worldwide Sam Jones, SVP Performance Strategy, Canvas Worldwide Sally Lee, VP Programmatic, Canvas Worldwide Jennifer Jakoboski, Client Partnerships, Clinch Roger Vazquez, VP Technical Solutions, Clinch Justin Matthews, Creative Coordinator/Motion Designer, Clinch Ian Whitlock, Sr. Client Activation Manager, Clinch Sishuang Wu, Creative Director, Clinch

Branded Entertainment: Brand/Product Placement: Best Buy: Imagine That by Starcom for Best Buy
Best Buy sought to reposition its brand with tech-savvy consumers. It started a campaign titled, “Take what you love to the next level,” and partnered with NBC to bring it to Sunday Night Football. The campaign leveraged the look and feel of Sunday Night Football with in-game content that felt native to the broadcast. During NFL Kickoff Weekend, the effort drove a 7 point lift in affinity and a 5 point lift in belief that “Best Buy meets my needs like no other retailer can.”
Credits: Jennie Weber Best Buy Chief Marketing Officer Erik Jensen Best Buy Vice President, Marketing Ricardo Rivera-Alaniz Best Buy Director, Marketing Amy Kroeger Best Buy Manager, Marketing Tracy Varnes Best Buy Manager, Marketing Molly Kinsella Best Buy Senior Vice President Bruce Bildsten Best Buy Executive Creative Director Daniele Lanza Best Buy Director of Design Ellie Taylor Best Buy Senior Director, Account and Project Management Marcie Venn Best Buy Director, Content & Influencer Marketing Strategy Matt Polski Best Buy Director of Production Nick Gaul Best Buy Senior Producer Michelle Cherland Best Buy Creative Director/Copywriter Ned Sundby-Munson Best Buy Creative Director/Art Director Erin Zunich Best Buy Senior Manager, Marketing Kendra Komejan Young Best Buy Manager, Marketing Allison O'Keefe Best Buy Senior Manager, Influencer Marketing Lauren Moldan Best Buy Project Management Anna Kruse Best Buy Vice President, Advertising Kate Schmidt Best Buy Senior Director, Media & Performance Dan Murphy Best Buy Senior Manager, Media & Performance Korbi Thompson Best Buy Manager, Media Strategy Melissa Kim Best Buy Senor Director, Enterprise Research Mandy Jelinek Best Buy Senior Manager, Enterprise Research Wayde Fleener Best Buy Senior Director, Decision Science Brian Sheffield Best Buy Senior Manager, Decision Science Heidi Tuneberg Best Buy Senior Director, Production & Business Affairs Swathi Dhoma Best Buy Director, Business Affairs Char Arends Best Buy Senior Manager, Business Affairs Lisa Olson Best Buy Marketing Manager, Business Affairs Whitney Bergen Best Buy Sr. Manager, Business Affairs Finance John Riddle X-15 Industries Executive Producer Adam Deutsch Parliament Creative Ashley Thomas Parliament Creative Taner Besen Parliament Creative Jim Hutchins HutchCo Editor Josh Bohosky Rare Medium Colorist Ferbus McCall Rare Medium Colorist Sans Pareil Marmoset Music Carly Caputo Starcom Associate Director, Content Gerard Martin Starcom SVP, Content Jason Collier Starcom Supervisor, Content Roberta Cajado Starcom Director, Content Zack Adler Starcom Director, Paid Social Alyssa Kelly Starcom SVP, Strategy Maria Bufalino Starcom SVP, Director Media Investment Josh Villanueva Starcom Director, Media Colleen Williams Starcom Associate Director, Precision Melissa Carfagno Starcom Associate Director, Media Marty Flavin Publicis Sports Director, Sports; Excessive Celebration by R&R Partners for Las Vegas Convention & Visitors Authority
Las Vegas, hosting the Super Bowl for the first time, felt it had to counter the NFL rule that penalizes players for “Excessive Celebration.” It launched an omni-channel campaign with a music video featuring Grammy-nominee Tobe Nwigwe and Chad “Ochocinco” Johnson, a legendary celebrator. The video was viewed over 114 million times. And the city drove 536+ million impressions via paid media. The result: a 40% increase in conversions. And the Governor of Nevada signed a petition to allow excessive celebration at the Super Bowl.
Affiliated Agency: N/A
Credits: • Brandi Skrtich, Corporate Media Strategy Director, R&R Partners • Lindsey Patterson, SVP Media & Publishing, R&R Partners • Fletcher Whitwell, Chief Media & Publishing Officer, R&R Partners • Kayee Tam, Media Strategy Director, R&R Partners • Phil Chiu, Associate Media Strategy Director, R&R Partners • Sam Shoemaker, Senior Programmatic Specialist, R&R Partners • Karen Rulapaugh, Corporate Director of Media Strategy & Activation, R&R Partners • Matt Matzen, Chief Marketing Officer, R&R Partners • Robyn Morris, VP Brand Management, R&R Partners • Blake Morris, Creative Director, R&R Partners • Josh Harris, Associate Creative Director, R&R Partners • Rob Dondero, EVP, R&R Partners; "Let’s Rethink Possibility” by Crossmedia for Invesco QQQ
Invesco QQQ used its five-year partnership with the NCAA to launch the “Let’s Rethink Possibility” campaign during March Madness. The goals were to increase awareness, drive engagement, educate the next generation pf investors and position the company as a financial services and sports equity leader. The campaign drove over 1 billion impressions and pulled 1 million visitors to the digital experience, 11% more than the prior year. Social following growth totaled 10.2% on Instagram and 7.81% on TikTok. And Invesco QQQ reached 126,000 fans onsite.
Affiliated Agency: MullenLowe – creative agency, handled all TVC and digital creative concepting and asset development
Credits: Jodi Monroe – Executive Client Director, Crossmedia Lindsey Corbetta – Managing Director, Crossmedia Samara Gerard – Group Account Director, Crossmedia Ashley Cohen – Account Director, Crossmedia Max Deevy – Account Director, Crossmedia Kaity Amador – Account Supervisor, Crossmedia Lauren Grace Graboyes – Social Director, Crossmedia Alen Douda – Social Supervisor, Crossmedia Eddie Stamper – Programmatic Associate Director, Crossmedia John Caruso – Programmatic Planner-Buyer, Crossmedia Eric Dunefsky – Broadcast Group Director, Crossmedia Mikaella Dutra - Broadcast Buyer, Crossmedia Carrie Collins – VP Partnerships, 160over90 Maddy Horan – Partnerships Director, 160x90 John Grossman – Senior Account Manager, 160x90 Ryan Maheu – SVP, Executive Director, MullenLowe Ramon Cruz – Account Director, MullenLowe Lindsey Johnson – Account Supervisor, MullenLowe Courtney Mullen – Senior Account Executive, MullenLowe Katy Brady – Brand Activation and Experience Director, Invesco Stephanie Fiset – Advertising & Media Associate Director, Invesco Alexis Dammar – Paid Media Senor Manager, Invesco Alina Woo – Invesco QQQ Creative Campaigns Associate, Invesco Rob Stewart – Invesco QQQ Marketing Director, Invesco Tom Clifford – Sponsorship Marketing Associate Director, Invesco Jula Frazier – Senior Sponsorship Manager, Invesco Tom Mantzouranis – Content Strategy and Creation Senior Manager, Invesco Greg Gonzalez – Performance Marketing Manager, Invesco Bryan Feliz – Paid Social and Search Marketer, Invesco Jessica Decker – Creative Director, Invesco Katie Chow – Senior Design Manger, Invesco Leslie Xia – Art Director, Invesco Anastasia Casaliggi – Associate Creative Director, Invesco

Branded Entertainment: Contests/Events/Experiential: Warriors on Board by The Many for Wounded Warrior Project
The Warriors On Board campaign was launched by the Wounded Warriors Project to bring visibility to veterans and the invisible wounds they often face. A group of 11 veterans was given a skateboard desk as a canvas to express their mental health journeys. In a one-month campaign, audiences were invited to explore these works at WarriersOnBoard.org. The result: 12.8M impressions across Instagram and YouTube, 819k engagements and 4,600 new Instagram followers. And, 95.8% said they were more likely to support veteran causes in the future.
Credits: Agency: The Many Creative Josh Paialii - Managing Director, Creative Aimee Brodbeck - Creative Director, Art Nate Totem - Creative Director, Copy Michael Chessler - Copywriter Mint Li - Design Director Mia Bawale - Designer Jay Hurst - Junior Designer Brand and Project Management Maggie Cadigan - Managing Director, Brand and PM Alli Adamonis - Group Brand Director Kate DeMallie - Senior Brand Director Hayley Gubala - Associate Director, Project Management Jonathan Menager - Senior Project Manager Kalei Mahi - Group Director, Creator Content Ryan Tucker - Manager, Creator Content Edwin Barrera - Facilities/IT Director Cecilia Ortega - Executive Operations Manager Kareem Cervantes - Marketing & Communications Director Connections Davis Jones - Managing Director, Connections Crystal Chou - Group Media Director Jacquie Alves - Media Director Carly Austein - Media Supervisor Alex Huang - Digital Media Director Ailyn Ventura - Digital Specialist Colette Ussery - Social Strategist Gary Stentz - Senior Director, Analytics Gabriela Elizondo - Associate Director, Analytics The Many Studios Production Lucy Campos - Group Director, Finance, Legal, and Business Affairs Ayanna Hart - Head of The Many Studios Adam McGinnes - Director/Senior Producer Matthew Moraski -Associate Producer / Director of Photographer, Remote Beth Lyden - Producer Takara Joseph - Production Coordinator Ira Ingram - DP TJ Gaskill - Camera Op B Ryan Young - Audio Lighting Don Chon - Director of Photography, Remote Tom Trainor - Director of Photography, Remote Kristian Day - Director of Photography, Remote Branson Cusack - Director of Photography, Remote Tom Carter, Editor Anthony Acosta - Photographer Joe Robbins - Director of Emerging Tech and Innovation Client: Wounded Warrior Project Jon Eaton - VP, Complex Care Dave Sonsky - Content Marketing & Social Media Director Judith Edwards - Manager, Social Media Jonas Harmon - Associate Director Campaign Partners Real Time Media - Sweepstakes Ilana Shusman - Senior VP, Business Development Debby Hrach - Director of Account Services Matt Eustice - Senior Project Manager Dana Messner - Fulfillment Project Manager 14Four - Website Production Jeff Oswalt - President Murphy Mumm - Executive Producer Sean Tyson - Producer Point Distribution - Skateboard Production Ambra Barber - Production Lead Additional Partners The Nine Club Sandlot Training Center; Ban Reclining by La-Z-Boy x Colle McVoy for La-Z-Boy
La-Z-Boy, a symbol of comfort, asked people to sign a pledge promising to not recline their seats on airplanes. Five people who signed the pledge at BanReclining.com received a La-Z-Boy recliner and a $500 airline credit. The campaign featured OOH paid media at travel hubs. The results: 407,163 people signed the pledge and there were over 2.9 billion impressions in USA Today, Newsweek, Fortune, Travel + Leisure, CNBC, The Sun, Travel Noire, The Daily Record, The Latin Times and elsewhere, plus 120+ unique broadcast placements.
Affiliated Agency: Zimmerman, RPA
Credits: CLIENT: La-Z-Boy Christy Hoskins, Vice President, Chief Marketing Officer Nelly Martinez Garza, Senior Director of Consumer Marketing Nicolina Johnson, National Marketing Manager Rachel Long - Senior National Marketing Specialist Theresa Fenner, Director of Integrated Marketing Strategy Madeline Jursek, Integrated Media Strategy Manager Gail Bruce, Director, Creative Operations Jill Brown Thomas, Senior Director of Digital Commerce Todd Townsend, Senior E-Commerce Site Maintenance Specialist Greg Patrisso, E-Commerce Manager Jessica Charlton, Art Manager Karry Oleszkiewicz, Retail Media Strategy Manager Laura Pierce, Senior Retail Media Strategist Cara Klaer, Senior Director of Corporate Communications Lauren Davison, CRM Manager Amy Biselas, Senior Email Designer COLLE MCVOY: Ciro Sarmiento, Chief Creative Officer Jessica Henrichs, CEO Dave Fransen, Senior Vice President, Earned Creative Andrew Miller, Vice President, Group Earned Creative and Media Relations Director Laurel Osman, Senior Vice President, Integrated Production Katie Hartman, Senior Vice President, Group Account Director Victoria Berry, Associated Account Director Greta Hatzung, Designer Ryan Seibold, Senior Copywriter Carl Martin, Associate Creative Director Diana Quenemoen, Vice President, Group Design Director Allie Quinnell, Project Manager Annie Huynh, Project Manager Sergio Monroy, Creative Director Phil Kjelland, Senior Integrated Studio Artist Eric Skaare, Vice President, Director of Studio Steve Knapp, Managing Director, Media & Data Science Heather Lee, VP Group Media Director Beth Smith, Business Affairs Manager Sam Huinker, Interactive Producer Charlie Hield, Senior Creative Technologist Jessica Munro, Account Supervisor Joseph Waite, Account Director Sarah Baldus, Associate Account Director Karisa Erickson, Account Executive Kiara Davis, Account Executive; Skyline Chili 75th Anniversary Coney Hunt by Brandience for Skyline Chili
Skyline Chili celebrated its 75th anniversary with a campaign designed to engage Cincinnatians. The augmented reality “Coney Hunt” game drew fans to Skyline Chili restaurants and Kroger locations to collect virtual Cheese Coneys redeemable for merchandise. These visits were achieved at a 88% lower cost than average. Game participants surpassed the goal by nearly 20% and the campaign drew over 1.5 million social media impressions, with 80% of fans following Skyline on at least one platform. And over 4% redeemed offers. A third redeemed several.
Affiliated Agency: SmartMedia Technologies
Credits: Jess Poe, Account Director, Brandience; Julie Stock, Account Executive, Brandience; Desi Gilliland, Account Executive, Brandience; Bill Brassine, Vice President & Media Director, Brandience; Danielle Dobinson, Media/Client Leadership Coordinator, Brandience; Megan Wolfe, Social Media Lead, Brandience; Danyelle Horrillo, Vice President of Digital & Programmatic Media, Brandience; Ryan Grant, Digital Media Associate, Brandience; Tim Hogan, VP & Executive Creative Director, Brandience; Matt Roettgers, Art Director, Brandience; Theresa Wood, Traffic Coordinator, Brandience; Sarah Sicking, VP of Marketing, Skyline Chili; Stephanie Paton, Director of Marketing, Skyline Chili

Branded Entertainment: Original Film/Video: Own Your Age Ft. Leanne Morgan by Laura Geller Beauty for Laura Geller Beauty
Laura Geller Beauty’s “Own Your Age” campaign turns National Mature Women’s Day into a rallying cry for age empowerment and an effective brand-builder. Teaming with comedian Leanne Morgan, the brand tackled ageism with humor, launching a video-led campaign featuring women 40+ reclaiming the beauty of aging. Backed by AARP data and a recurring national day, the initiative blends advocacy, comedy, and community-building—proving that beauty marketing can uplift, not diminish, mature women.
Affiliated Agency: ABMC, Bacon and Eggs Media
Credits: Sara Mitzner- VP of Brand Marketing, AS Beauty Haley Lim - Director of Brand Marketing, AS Beauty Julie Singer - Brand Marketing Manager, AS Beauty Alexandra Franklin - Associate Brand Marketing Manager, AS Beauty Laura Onuska - Art Director, AS Beauty Amber Wilson – Senior Account Executive, ABMC Vanessa Veltre – Associate VP, ABMC Kaiya Sharmi – Account Coordinator, ABMC Georgia Powers – Account Supervisor, ABMC Quinn Wilson - Director Ari Michelson - Photographer Louise Kahn - Photo Digital Tech Emily Duncan - Writer Alicia Bridgewater - Casting Director Julia Kahn - Social Media Manager Mark James - Director of Photography Nataly Lastorta - Props and Set Design Olivia Coleman - Props and Set Design Conner Sullivan - Executive Producer, Bacon and Eggs Media Kia Zomorrodi - Founder, Bacon and Eggs Media; Route to Connection by Hearts & Science x ATTN: for AT&T
AT&T’s “Route to Connection” turns branded video into powerful documentary storytelling, exposing the real-world impact of the digital divide in Amarillo, Texas. By following three marginalized voices over six months, the film brings urgency and empathy to the broadband crisis. The campaign supports AT&T’s $5 billion pledge to connect 25 million people by 2030—an ambitious, values-driven initiative that blends purpose, narrative craft, and policy impact.
Affiliated Agency: ATTN:, Amazon Prime Video
Credits: AT&T: Kellyn Smith Kenney (CMO) Scott Klatskin (AVP, Media) Kallan Bubb (Director, Media) Hearts & Science : Kaila Roti (Exec Director, Content & Partnerships ) Hannah Reens (Senior Director, Content & Partnerships) Tara Caiazza (Associate Director, Content & Partnerships) Chris Beesley (Exec Director, Strategy) Maryanne Geiger (Managing Exec Director, Client Business Lead) Lee Anne LaRue (Senior Director, Investment) Ashley Payne (Director, Investment) Ned Sigety (Supervisor, Investment) ATTN: Tammy Hendler (Head of Brand Partnerships) Janine Krause (SVP Brand Partnerships) Alex Devine (Account Supervisor) Clare Stein (Executive Creative Director) Bailey Jones (Executive Director) Catherine LeClair (Creative Director) Eve Van Dyke (Director & Executive Producer) Amazon - Brian Cahill (Campaign and Creative Manager) - Adam Key (Principal, FireTV Marketing) - Virginia Webb (Senior Client Partner) - Julia Povilaitis (Senior Sales Account Manager; Nissan Kicks x Niki Buzz Music Journal Film by Admerasia for Nissan
“The Buzz to Buzz” fused music, identity, and mobility to connect Nissan Kicks with young Asian Americans through a deeply personal film featuring Gen Z artist Niki. Created with 88rising, the 12-minute doc debuted alongside her album and singles, then rolled out via paid cutdowns, influencer collaborations, and programmatic ads. Smart media placement across Instagram and TikTok amplified cultural relevance, boosted brand awareness, and positioned Kicks as a stylish symbol of self-expression.
Credits: Erich Marx, Director, Marketing Communications at Nissan North America Yetunde Faparusi, Strategy Director at Nissan North America Scott Traynor, Senior Manager at Nissan North America Jennea Lee, Manager at Nissan North America Lanae Williamson, Senior Manager, Multicultural Strategy at Nissan North America Tony Weeks, Senior Manager, Media at Nissan North America Doris Huang, Managing Partner, Admerasia Michael Lai, VP Media Service, AdmerasiKarena Chu, Media Director, Admerasia Andrew Hung, Media Supervisor, Admerasia Selina Guo, Business Lead, Admerasia XiaoHwa Ng, Creative Lead, Admerasia Mike Blanch, Executive Creative Director at TBWA\Chiat\Day Barney Goldberg, Executive Creative Director at TBWA\Chiat\Day Andy Galvin, Director of Product at TBWA\Chiat\Day Michelle Sapanaro, Business Lead at TBWA\Chiat\Day Basil Cowieson, Group Creative Director at TBWA\Chiat\Day Julian Adams, Social Creative Director at TBWA\Chiat\Day Anthony Tharpe, Strategy Director at TBWA\Chiat\Day Victoria Tabio, Strategy Director, Social at TBWA\Chiat\Day Alex Duty, Senior Strategist at TBWA\Chiat\Day Nancy Ly, Business Director, Social at TBWA\Chiat\Day Tricia Olson, Senior Business Manager, Partnerships & Activation at TBWA\Chiat\Day Sarah Hoffmann, Senior Business Manager at TBWA\Chiat\Day Natalie Mulesky, Community Manager at TBWA\Chiat\Day Maxwell Jarvis, Business Manager at TBWA\Chiat\Day Emily Guimento, Senior Business Manager at TBWA\Chiat\Day Meghan Crowley, Associate Media Director at TBWA\Chiat\Day Tess Whitaker, Media Planner at TBWA\Chiat\Day Boni Liu, Associate Media Planner at TBWA\Chiat\Day Cynthia Hack, Managing Director, Client Investment at TBWA\Chiat\Day Timothy Bosch, Senior Director, Digital Activation at TBWA\Chiat\Day Ruben Chavez, Director, Media Strategy & Operations at TBWA\Chiat\Day Erin Brady, Associate Director, Digital Activation at TBWA\Chiat\Day Bianka Janaqi, Manager, Digital Activation at TBWA\Chiat\Day Gaby Mota, Senior Associate, Digital Activation at TBWA\Chiat\Day Brianna Brown, Senior Associate, Digital Activation at TBWA\Chiat\Day Luke Morgan, Director of Media Communications at TBWA\Chiat\Day Jamie Westerman, Senior Director, Analytics at TBWA\Chiat\Day Grace Chen, Senior Manager, Analytics at TBWA\Chiat\Day Chiraag Dave, Product Specialist at TBWA\Chiat\Day Christina Xing, Director, 88 Rising Chris Heinrich, Executive Producer, 88 Rising Emily Truong, Producer, 88 Rising Adrian Trejo, Production Manager, 88 Rising Tin Mai, Creative Director, 88 Rising Robin Lee, SVP, Brands, 88 Rising Justin Lee, VP, Brands, 88 Rising Enxhi Merpeza, Sr. Director, Brands, 88 Rising

Business Media: Digital Solutions to Power the Planet by Exverus Media for Equinix
Equinix, an eco-friendly digital infrastructure company, faced larger competitors like Microsoft Azure, Amazon Web Services (AWS), and Cloudflare. To differentiate itself, it conducted a branding campaign targeting decision-makers from key accounts via CTV, Online Video and podcast ads. It reached 87% of its target accounts, beating its goal of 78%. Online Video drew triple the goal number of page views at lower cost, and Audio pulled nearly 12.5MM impressions and an 95.75% ad completion rate. And these results contributed to a 7% revenue increase YoY.
Affiliated Agency: VCCP - Creative Strategy agency
Credits: Tasha Day, VP of Media Planning & Strategy Georgia Schreiner, Media Director Samantha Corcoran, Assistant Media Planner Sean Edwards, Director of Programmatic Giovanni Chao, Programmatic Planner Christopher Cheever, Paid Social Manager Aaron Silva, Associate Director of Ad Operations Charles Lai, Director of Analytics Hillary Kupferberg, VP of Performance Marketing Jack Win, Head of Operations Talia Arnold, Managing Director William Durrant, President; “Once, Now, Forever” by Giant Spoon for GE
GE, the company founded by Thomas Edison, reached a turning point in 2024. It evolved into three, companies: GE Healthcare (GEHC), GE Vernova (GEV) and GE Aerospace (GEA). GE celebrated with a campaign titled “Once, Now, Forever.” One element was a film that aired in every baseball game played during Opening Day weekend. It also featured a 1,000- drone show that aired in New York City and Bangalore, India, plus ads in business media in 17 countries. This kickstarted the launch of standalone campaigns worldwide.
Affiliated Agency: Laundry Service (Social), Small Girls (PR), Supply & Demand (Production Company), Cartel (Editorial), ArtJail (VFX/Finishing), Eleven Sound (Audio), Score a Score (Music)
Credits: GE Linda Boff - CMO Nadia Malik - Sr. Director, Brand Marketing Mallory O’Brien - Sr. Manager, Brand Marketing Grace Zakhem - Sr. Project Manager Mary Kate Mullaney - Sr Director Anne Kave - Global Head of Brand at GE Vernova Staci Phillips - Chief Storytelling Officer, GE Vernova Neil Siddons - Sr Director, Brand Marketing at GE Aerospace Joe Napier - Creative Director, GE Aerospace Sandra Phillips - Brand Governance & Design Strategy Lead, GE Vernova Melissa Washko, Chief Brand Officer, GE Aerospace Rebecca Moses, Director Advertising & Creative Content, GE Aerospace Giant Spoon Trevor Guthrie - Co-Founder Laura Correnti - Partner Ian Grody - Chief Creative Officer Julie Berger - Chief Media Officer Monica Herman - Executive Creative Director Victoria Sobel - VP, Business Director Jamie Simms - VP, Group Account Director Eric Zhou - Associate Design Director Catherine Huang - VP, Business & Legal Affairs Symphonie Von Rippon - Director, Business & Legal Affairs Anthony Pedalino - VP, Media Haley Madsen - Executive Producer Jason Lau - VP, Content Production Tommy Dudley - Associate Creative Director Thanh Ly - Associate Creative Director Christina DeGuardi - President & Chief Client Officer Mike Friedman - Group Media Director Corbin Brown - VP, Strategy Claire Lovell - Media Director Grace Ahonen - Media Strategist Rachel Cohen - Sr. Project Manager Joey Goulart - Group Strategy Director Alex Cooke - Associate Account Director Chelsea Hartman - Associate Strategy Director; Wilsonart Unreal Campaign by Material for Wilsonart
Wilsonart Woodgrains, a high-pressure laminate that replicates the texture of real wood while offering greater durability, was introduced by Wilsonart in response to COVID-19-driven supply chain disruptions that drove up prices and made wood more scarce. A full-funnel marketing campaign that also equipped the Wilsonart sales team with persuasive tools highlighted the evolution beyond traditional wood. In nine months, the campaign drove 144M impressions (139% above projections), 1.3M clicks (3x above projections), 936K site sessions (4x above projections) and 3,510 sample orders (5x above projections).
Affiliated Agency: N/A
Credits: Ansley Simpson, Paid Media Director, Material Brad LaMendola, Group Director - Paid Media, Material Kathryn Jarosz, Senior Director - Strategy & Innovation, Material Tracy Thompson, VP - Executive Creative Director, Material Jen Faber, Creative Director, Material Erik Dezendorf, VP Account Management, Material Marina Harper, Director - Account Management, Material

Consumer Packaged Goods: Liquid I.V. Knocks It Out Of The Park by Infillion, Tinuiti, and Kollectiff for Liquid I.V.
Liquid I.V. wanted to build brand awareness for two new flavors, so the hydration company set up a QR code on billboards in and out of baseball stadiums where consumers could use a mobile phone to throw virtual baseballs at flying packs of the new flavors. Stadium activations reached 654,000 live baseball fans, generating 10,325,000 impressions. The campaign led to an 18% increase in brand awareness, 32% increase in consideration– and a 40% increase in brand preference. Users spent a total of 10,767,630 seconds engaging with the ad creative and AR game.
Affiliated Agency: Tinuiti (media agency), Infillion (digital partner), Kollectiff (creative)
Credits: Christian Peña - Principal Client Partner - Infillion Katherine Ring - Managing Director, Client Partnerships - Infillion Troy Kehoe - Managing Director, Managing Director, Client Partnerships - Infillion Michael Colella - SVP Creative - Infillion Jai Manalastas - Manager, Client Success - Infillion Brian Cullen - VP, Strategy - Infillion Nikki Koppers - Sr. Creative Strategist - Infillion Elle Harrigan - Creative Strategist - Infillion Jim Richardi - VP, Production - Infillion Marcus Wilson - Interactive Producer - Infillion Caroline McCarthy - VP, Marketing - Infillion Aaron Jones - Vice President, Ecommerce & Media - Liquid I.V. Katie Long - Senior Paid Media Manager - Liquid I.V. Brooke Cullison - Director of Ecommerce & Media - Liquid I.V. Lindsey Jara Wald - Senior Director - Tinuiti Gillian Moore - Senior Strategist - Tinuiti Lauren Mahon - Director, Client Strategy - Tinuiti Anila Jose - Senior Manager - Tinuiti Tino Vivo - Managing Director - Kollectiff Tobias Yanguela - Head of Production - Kollectiff Emiliano Bilis - Chief Technology Officer - Kollectiff Macarena Iriarte - UX/UI Lead - Kollectiff; Having a Blast by Goodby Silverstein & Partners for Mountain Dew
Consumers for 20 years could only purchase Mountain Dew’s flavor, Baja Blast, at Taco Bell, but in 2024 that changed with a new campaign, allowing in-store purchase. The “Having a Blast” tag showed the flavor had become available for purchase anytime and anywhere. GIFs with GIPHY, viral memes with Doing Things Media, and filters on Snap and TikTok were released. The campaign garnered 17 billion earned-media impressions and made 51 “Best Of” lists, including No. 2 in The New York Times. Search lift rose 553% and earned No. 3 social SOV across all Super Bowl brands, with 164 million impressions on game day.
Credits: Client CMO: Greg Lyons VP Marketing: JP Bittencourt Senior Director of Marketing: Kyle Lazarus Brand Marketing Associate Manager: Lindsay Rubin Director, Brand Communications – Louis DeCosmo Senior Director, Consumer Insights – Kevin Moeller Senior Manager, Consumer Insights – Akhila Ramaraju Senior Analyst, Consumer Insights – Maxwell Goodwin President, Direct Focus – Barry Rosen Production Specialist, Direct Focus – Brett Zuckerman Agency Creative Chief Creative Officer: Margaret Johnson Executive Creative Director: Matthew Edwards Executive Creative Director: Wesley Phelan Associate Creative Director: Anthony DiMichele Associate Creative Director: Jen Hart Design Director: Tana Cieciora Account Services Managing Partner: Brian McPherson Group Account Director: Becca Morris Account Director: Jena Verlin Windmueller Account Manager: Aimee Fung Assistant Account Manager: Elizabeth Gordon Brand and Communication Strategy Partner, Head of Brand Strategy: Bonnie Wan Partner, Head of Communication Strategy: Christine Chen Strategy Director: Nik Poon Communications Strategist: Charlotte Cordova Production Director of Production: Jim Haight Senior Producer: Kateri McLucas Business Affairs Director of Business Affairs: Judy Ybarra Business Affairs Manager: Howie Mapson Production Company Company Name: O Positive Production Company City: New York Director: Jim Jenkins Director of Photography: Matthew Libatique Executive Producer: Ralph Laucella EP/Producer: Marc Grill Editorial Company Company Name: Cabin Editing Company Editing Company City: Los Angeles Editor: Nick Rondeau Assistant Editor: Brad Dupuie Managing Director: Adam Becht Executive Producer: Britt Carson Senior Producer: Katy Lester Zamora Audio and Sound Design Company Company name: Sonic Union Sound Design Company City: New York Sound Designer/Mix Engineer: Steve Rosen Sound Designer/Mix Engineer: Owen Shearer Sound Designer/Mix Engineer: Kelly Oostman Mix Assistant: Carly Morgan Studio Director: Justine Cortale VFX Company Company name: Parliament VFX Supervisor: Nathan Kane Creative Lead: Jade Kim, Dan Fine, Kay Khanna Creative Team: Taner Besen, Dhruv Shankar, Franz Kol, Seon Crawford, Michael Marsek, Cesar Zambelli, Juan ‘JZ’ Zavala, Steve Beck, Martin Gunnarsson, Gianluca DiMarco, Nathan Mckenna, Sue Jang, Ashley Thomas Production Team: Anna Kravtsov, Caroline Goujard Color Company Company name: Royal Muster Color Grade: Roslyn Di Sisto

Corporate Responsibility/Non Profit: Route to Connection by Hearts & Science x ATTN: for AT&T
For tens of millions of Americans, reliable, high-speed broadband isn’t just out of reach—it’s a barrier that silently holds them back, limiting opportunity and making dreams feel impossible. A heartfelt 13-minute documentary set in Amarillo, Texas doesn’t just highlight the problem—it brings viewers into the daily struggles of those navigating life without reliable internet. Ultimately, AT&T pledged $5 billion to help 25 million people get and stay connected by 2030—because access to high-speed internet can connect people to greater possibility. The campaign is from Hearts & Science x ATTN.
Affiliated Agency: ATTN:, Amazon Prime Video
Credits: AT&T: Kellyn Smith Kenney (CMO) Scott Klatskin (AVP, Media) Kallan Bubb (Director, Media) Hearts & Science : Kaila Roti (Exec Director, Content & Partnerships ) Hannah Reens (Senior Director, Content & Partnerships) Tara Caiazza (Associate Director, Content & Partnerships) Chris Beesley (Exec Director, Strategy) Maryanne Geiger (Managing Exec Director, Client Business Lead) Lee Anne LaRue (Senior Director, Investment) Ashley Payne (Director, Investment) Ned Sigety (Supervisor, Investment) ATTN: Tammy Hendler (Head of Brand Partnerships) Janine Krause (SVP Brand Partnerships) Alex Devine (Account Supervisor) Clare Stein (Executive Creative Director) Bailey Jones (Executive Director) Catherine LeClair (Creative Director) Eve Van Dyke (Director & Executive Producer) Amazon - Brian Cahill (Campaign and Creative Manager) - Adam Key (Principal, FireTV Marketing) - Virginia Webb (Senior Client Partner) - Julia Povilaitis (Senior Sales Account Manager; Just Use It by billups for AIDS Healthcare Foundation
AHF’s "Just Use It" campaign from billups was a bold public health awareness initiative designed to promote safe sex and HIV prevention. With 37 OOH placements across the U.S., the Netherlands, and the U.K., the campaign used eye-catching visuals and a direct message to cut through traditional public health messaging. By leveraging QR codes and social media engagement, the campaign extended beyond billboards. The results were impactful: 1.26 million impressions in the first 24 hours and 1.1 million unique consumer exposures across 12 cities.
Affiliated Agency: Los Angeles, CA – OUTFRONT Media New York, NY – Clear Channel Outdoor Atlanta, GA – Lamar Advertising Dallas, TX – OUTFRONT Media Houston, TX – OUTFRONT Media Amsterdam, NL – JCDecaux The Hague, NL – Clear Channel Netherlands Rotterdam, NL – Exterion Media
Credits: billups Team Shabnam Irilian, Managing Director, billups (shabnam.irilian@billups.com) April Davis, Account Manager, billups (april.davis@billups.com) Andrew Brunton, Managing Director, billups (andrew.brunton@billups.com) AIDS Healthcare Foundation (AHF) Team Jason Farmer, VP of Marketing and Creative (Jason.Farmer@ahf.org) Gavin De Reuck, Director of Advertising & Digital (Web) (Gavin.DeReuck@ahf.org) Allan Gines, Associate Director, Media Planning (Allan.Gines@ahf.org); ONLY FIVE by OMD Dominicana for FARMACIA CAROL
Farmacia Carol, the Dominican Republic’s leading pharmacy, cut through the noise of Breast Cancer Awareness Month with an unconventional approach. Instead of speaking directly to women, the effort from OMD Dominicana targeted men. The clever campaign used OnlyFans to deliver early detection information to a broader audience, democratizing self-examination knowledge in an unforgettable way. By leveraging mass media platforms, celebrity influence and the power of viral messaging, curiosity was turned into a call to action—ensuring that the message reached everyone, regardless of gender, profession or social class.
Affiliated Agency: Pagés BBDO Republica Dominicana
Credits: ANA VALDIVIESO - HEAD STORYTELLER MIGUEL PEÑA ZAMBRANO - EXECUTIVE CREATIVE DIRECTOR MARINO PEÑA - EXECUTIVE CREATIVE DIRECTOR ANTONIO GONZÁLEZ - HEAD STORYTELLER JENNY MELLA - BRAND ASSET DIRECTOR ALFONSO PEREIRA - CREATIVE DIRECTOR ARLET RODRÍGUEZ - BRAND ASSET MANAGER ALEJANDRO ÁLVAREZ - GRAPHIC DESIGNER GÉNESIS SANTOS - GRAPHIC DESIGNER ALBA SANTANA - CREATIVE NALY SENCIÓN - CREATIVE RASHEL RAMÍREZ - COMMUNITY MANAGER MANUELA DOLORES - MEDIA COORDINATOR LUIS LEÓN - MEDIA DIRECTOR ELISA LÓPEZ - PRODUCTION DIRECTOR GLENYS PEÑA - PRODUCER AMALIA CASASNOVAS - PLANNING DIRECTOR* BELKIS DE LA CRUZ - EXECUTIVE BUSINESS DIRECTOR IVANNA NÚÑEZ - HEAD VISUAL DESIGNER (CASE DESIGN) WALTER GONZÁLEZ - MOTION GRAPHIC DESIGNER SR. (CASE DESIGN) NELISA OLIVO - DIGITAL COACH FRANCESCO ABBATESCIANNI - EXECUTIVE PLANNING DIRECTOR

Creative: Make it Count by Trust & Will and Marketing Architects for Trust & Will
Trust & Wills, seeking to inspire people to create a legally valid will or trust, launched a campaign called “Make It Count.” It featured TV commercials, titled “Make It Count: Kids” and “Make It Count: Car,” and later “Make It Count: Dock” and “Make It Count Vacationing Parents.” These captured authentic moments of people sharing their end-of-life wishes in heartfelt conversations. Results exceeded expectations in terms of both performance and brand metrics and Trust & Will was established as a household name in estate planning.
Affiliated Agency: Marketing Architects - TV strategy, creative production and media
Credits: Dale Sperling, CMO, Trust & Will Alexa Zin, Creative Director, Trust & Will Dan Summers, Director of Performance, Trust & Will Viv Wan, VP Creative, Marketing Architects David Brame, Producer, Marketing Architects Catrina McAuliffe, SVP Strategy, Marketing Architects Stephanie Klabunde, VP Client Growth, Marketing Architects Kristen Albright, Director Client Growth, Marketing Architects; Playing Again with Squid Game Season 2 by Mediahub for Netflix
Netflix generated 44 million impressions with its campaign launching Squid Game Season Two, featuring people slapping each other, in homage to the start of season one. Netflix teamed up with Power Slap to integrate guards through its live event, and worked with Uber to run pink-wrapped bus shuttles at Power Loud Miami. It also ran a video of the pink guards doing laundry at a laundromat. And, there were OOH events. All this drove biggest premiere week Netflix has ever seen for a TV series.
Credits: NETFLIX CREDS: Michael Rossetti, Director, US Media, Series and Non-Fiction, Netflix Aivy Nguyen, UCAN Media Marketing, Netflix Denise Martin, Title Marketing, Netflix Gaston Perez, Title Marketing, Netflix Aaron Jones, Title Marketing, Netflix Melinda Okoye, Marketing Innovation & Production, Netflix Francesca Arginelli, Marketing Operations, Netflix Chau Hoang, Marketing Operations, Netflix Kori Chappell, Print Producer, Netflix Vanessa Perez, Print Producer, Netflix Julian Daly, AV Producer, Netflix Demetrius Pace, Digital Producer, Netflix MH CREDS: R+D: Laurel Boyd, Global Chief Creative Media Officer, Mediahub Simeon Edmunds, SVP, Creative Director R+D, Mediahub Alexis Westin, Director, R+D, Mediahub Madison Brinser, Associate Director, R+D, Mediahub Larry Hester, Associate Media Creative, R+D, Mediahub Planning: Laura Kelly, SVP, Group Media Director, Mediahub Hayley Gilbert, VP, Group Media Director, Mediahub Mackenzie Emerson, Media Director, Mediahub Dillan Boada, Associate Media Director, Mediahub RIley Hodge, Media Supervisor, Mediahub Marielle Deguia, Media Supervisor, Mediahub Kailyn Jackson, Assistant Media Planner, Mediahub Rapport; Mothers® – The Bugs Are Back! by SCS and Contobox for Mothers®
Cicadas are annoying, acidic bugs that a harmful to a car’s exterior. Mothers, seeking to raise awareness of its Speed Foaming Bug & Tar remover, worked with SCS and Contobox on a cross-channel media plan targeting consumers in 17 states where the threat was the greatest. The campaign featured the messaging, “The Bugs Are Back” and “Icky. Sticky. And Lots Of them.” drove a 13.7% lift in Bug & Tar Remover category sales and an 8% year-over-year increase in overall sales during the campaign period.
Credits: Shane Christman, VP of Marketing, Mothers; Tommy Campagne, SVP of Client Services, SCS; Andres Torrente, SVP of Media, SCS; Allan Aure, Media Director, SCS; Jessica Teylan, Media Supervisor, SCS; Christina Lau, Media Specialist, SCS; Kelsey Boyd, Experience Manager, Contobox; Dovud Inomov, Software Engineer, Contobox; Eugene Kozlov, Web Developer, Contobox; Vanessa Boulge, Strategic Accounts Manager, Contobox;

Data: WeatherTech Precision CTV Strategy by Pinnacle Advertising for WeatherTech
WeatherTech’s upper funnel campaign tracked through iSpot focused on driving high-quality traffic to its website. Measuring effectiveness, the brand leverage cost per website visits as key performance indicators for direct media attribution. What changed in 2024? The company integrated programmatic CTV for the first time to leverage targeting and real-time optimization. Despite an 11% YoY budget cut, the campaign exceeded performance benchmarks with 32% reduction in CPWV, and 5% increase in reach. The campaign reached comparable performance numbers to linear TV, despite CTV’s 2x higher CPM.
Credits: Megan Boveri, Chief Media Officer, Pinnacle Advertising Kevin Micklo, Media Strategy Director, Pinnacle Advertising Melissa Womack, Account Director, Pinnacle Advertising Fiona Noone, Director of Marketing, WeatherTech Sabrah Mecher, Director of Digital Media, WeatherTech Melanie Vogler, Media Buying Director, Pinnacle Advertising Gail Belle, Media Buying Manager, Pinnacle Advertising; Analytics-Driven Innovation in Linear TV Advertising Drives +14% Sales Surge by Net Conversion for Groundworks
Net Conversion worked with Groundworks to leverage its data and develop an effective TV CPM metric that combines local data points. It includes the number of television households within Groundworks' service area, total households in each market, average CPM, demographic data, and service area penetration percentage, with Nielsen TV and household data. Localized marketers created challenges, but the results were significant despite a slight increase in overall CPM, 5.05%, the strategy yielded a rise in qualified leads, 6.44%, and a remarkable boost in sales, 14.04%.
Credits: Nivas Patel, Media Analytics Lead, Net Conversion Natallia Budejen, Senior Marketing Analyst, Net Conversion Alberto Lense, Media Analytics Analyst, Net Conversion; Taking FOTIVDA® from a multichannel success to an omnichannel superstar by Lumanity for AVEO Oncology, FOTIVDA® (tivozanib)
AVEO Oncology collaborated with Lumanity to launch an omnichannel campaign for their brand FOTIVDA. Data integration and identity resolution techniques completed and tested in five months became key to the campaign that featured 20 creative. It engaged healthcare providers with branded and non-branded messages. Data silos were dismantled to establish a unified strategic vision including AOR creative, media, development, and account services, and brand marketing, strategy, and sales operations. It showed an increase in customer engagement, with 22% of customers completing full journeys. By the third month in market, the brand recognized strong sales momentum.
Affiliated Agency: n/a
Credits: Jackie Singley: Head of Engagement and Innovation Lindsay Lare: Omnichannel and Analytics Lead Gagandeep Sawant: Software Architect and Technology Lead Ken Jordan: Senior Vice President, Client Strategy Rachael Bouris: Senior Account Manager Seb Bartholomew: Platform Engineer James Hutchinson: Vice President, Creative Director Donna Ambriano: Vice President, Creative Director Steve Ousey: Technology Manager Stefanie Nathanson: Engagement Supervisor Angela Sciortino: Senior Project Manager Alhad Tamdu: Database Team Lead

Health/Wellness: Marathons to Mainstream by Exverus Media for Honey Stinger
Honey Stringer wanted to expand sales of its nutritional products beyond the elite athletes who used them to a mainstream audience. It hoped to drive consumers to its website for information at a $2 CPC or less, then to their retailer to purchase. The goal: 7% annual sales growth. The campaign featured Instagram click-to-retailer units, Reddit Ads, and interactive TikTok clips. The result: Web traffic came in at $1.05 CPC. Annual gross revenue rose by 20%, almost 3x the target and wholesale revenue by 22%.
Credits: Tasha Day, VP of Media Planning & Strategy Ryan Schuster, Media Co-Director Ian Clark, Media Co-Director Tiffany Liang, Assistant Media Planner Sean Edwards, Director of Programmatic Giovanni Chao, Programmatic Planner Christopher Cheever, Paid Social Manager Aaron Silva, Associate Director of Ad Operations Charles Lai, Director of Analytics Hillary Kupferberg, VP of Performance Marketing Melissa Andraos, SVP of Strategy Jack Win, Head of Operations Talia Arnold, Managing Director; Northside (NHHI) We Lead With Heart Campaign by Modo Modo Agency for Northside Hospital
Heart disease is the number one cause of death in the metro Atlanta region. Northside launched the Northside Hospital Heart Institute and debuted our heart campaign on Valentine’s Day (heart day). The effort delivered hundreds of millions of impressions and exceeded key performance benchmarks. Paid social media drove the highest engagement, surpassing benchmarks by 75%. YouTube video completion rates were 90% above expectations. And, on WebMD, the hospital’s Native Feature generated more than 10,000 user engagements.
Affiliated Agency: Luckie - Creative; Basis - Paid Search
Credits: Melissa Nordin, Media Director, Modo Modo Agency Nicki Fegans Reynolds, Modo Modo Agency; Together We Health by VML - Seattle for Regence Health Insurance
Regence Health Insurance launched a campaign titled “Together We Health” that sought to promote health with achievable steps that aligned with peoples’ lifestyles. Delivered in a supportive and empathetic manner, the campaign leveraged TV, CTV and digital video. And digital audio messages and playlists supported activities like yoga, running, and weightlifting. There also was an OOH component. Along with impressive campaign metrics, the effort drove YoY and QoQ increases in familiarity, ad recall, organic and direct site traffic, and bottom of the funnel conversion metrics.
Affiliated Agency: N/A
Credits: Media: Trisha Mills, Group Media Director, VML Agazi Birkner, Media Manager, VML Huw Olive, Sr. Media Manager, VML Kora Milton, Media Planner/Buyer, VML Amy McKenna, Associate Media Manager, VML Mitch Lemos, Associate Media Director, VML Creative: Todd Derksen, Group Creative Director, VML Laura Blazek, Sr. Art Director, VML Joe Gerlitz, Creative Director, VML Strategy James Mackenzie, Group Strategy Director Production Aarolyn Spradley, CP Sr. Producer, VML Marni Dworkin Dickerson, CP Sr. Producer, VML Project Management Ashley Petorella, Sr. Project Manager, VML Account Management Art Rudnicki, Group Account Director, VML

Influencer Marketing: Hickey Magic by Cover FX for Cover FX
Cover FX managed to do the unthinkable and destigmatize the scarlet letter of lovers — the hickey. To disrupt traditional influencer content, Cover FX launched the "Hickey Magic" campaign which focused on Valentine's Day hickeys. The brand enlisted a diverse group of 17 influencers to showcase its hero product's impressive coverage and versatility, Total Cover Cream Foundation, positioning it as the ultimate solution for covering up any marks. The playful yet purposeful campaign captured attention, particularly among Cover FX’s existing followers while enticing new customers.
Affiliated Agency: DKC, Movers and Shakers
Credits: Sara Mitzner - Vice President of Brand Marketing, AS Beauty Group Haley Lim - Director of Brand Marketing, AS Beauty Group Julie Singer - Brand Marketing Manager, AS Beauty Group Alexandra Franklin - Associate Brand Marketing Manager, AS Beauty Group Siobhan McCaul - Senior Director of Marketing Alana Morris - Senior Brand Manager Influencer Marketing Hallie Johnson - Associate Brand Manager Influencer Marketing Jamie Greenhouse - Executive Vice President, DKC Michelle Ruth – Vice President, DKC Jasmine Ramsey – Account Supervisor, DKC Christina Formica – Senior Account Executive, DKC Sabrina Rosenbaum – Account Coordinator, DKC Sarah Gerrish - Director of Influencer Marketing, Movers and Shakers; How Revlon Color Confianza Got Personal With Latinas At Home by Horizon Media for Revlon
Fueled by a deep commitment to redefining its bond with Latinas, Horizon crafted a dynamic strategy to elevate awareness for Revlon’s game-changing at-home hair serum by inspiring trust in the community to showcase Colorsilk as the go-to brand for achieving salon-quality results from the comfort of home. The campaign exceeded nearly all benchmarks including: 4x higher engagement rate, 8pt increase in brand awareness, 16pt for Favorability and58% of engaged users intend to purchase after seeing the campaign. Purchase intent was highest among Latinas 35-44 (82%).
Credits: Influencers: Sol Pena Tally Dilbert Horizon Media: Erin Schmitt - Vice President, Managing Director, Business Solutions Horizon Media Business Solutions Team Revlon: Amy O'Connor - Assistant Manager, Paid Media Revlon Revlon Media Team; Warriors on Board by The Many for Wounded Warrior Project
Warriors On Board is a campaign for Wounded Warrior Project that gave 11 veterans a skateboard deck as a canvas to express their mental health journeys. The campaign featured key influencers in mental health, art therapy and skateboarding. With 12.8M impressions across Instagram and Youtube, the campaign had 819k engagements and over 4,600 new Instagram followers, mostly Gen-Z. Engagement rates exceeded benchmarks, with 95.8% of survey respondents saying they were more likely to support veteran causes in the future.
Credits: Agency: The Many Creative Josh Paialii - Managing Director, Creative Aimee Brodbeck - Creative Director, Art Nate Totem - Creative Director, Copy Michael Chessler - Copywriter Mint Li - Design Director Mia Bawale - Designer Jay Hurst - Junior Designer Brand and Project Management Maggie Cadigan - Managing Director, Brand and PM Alli Adamonis - Group Brand Director Kate DeMallie - Senior Brand Director Hayley Gubala - Associate Director, Project Management Jonathan Menager - Senior Project Manager Kalei Mahi - Group Director, Creator Content Ryan Tucker - Manager, Creator Content Edwin Barrera - Facilities/IT Director Cecilia Ortega - Executive Operations Manager Kareem Cervantes - Marketing & Communications Director Connections Davis Jones - Managing Director, Connections Crystal Chou - Group Media Director Jacquie Alves - Media Director Carly Austein - Media Supervisor Alex Huang - Digital Media Director Ailyn Ventura - Digital Specialist Colette Ussery - Social Strategist Gary Stentz - Senior Director, Analytics Gabriela Elizondo - Associate Director, Analytics The Many Studios Production Lucy Campos - Group Director, Finance, Legal, and Business Affairs Ayanna Hart - Head of The Many Studios Adam McGinnes - Director/Senior Producer Matthew Moraski -Associate Producer / Director of Photographer, Remote Beth Lyden - Producer Takara Joseph - Production Coordinator Ira Ingram - DP TJ Gaskill - Camera Op B Ryan Young - Audio Lighting Don Chon - Director of Photography, Remote Tom Trainor - Director of Photography, Remote Kristian Day - Director of Photography, Remote Branson Cusack - Director of Photography, Remote Tom Carter, Editor Anthony Acosta - Photographer Joe Robbins - Director of Emerging Tech and Innovation Client: Wounded Warrior Project Jon Eaton - VP, Complex Care Dave Sonsky - Content Marketing & Social Media Director Judith Edwards - Manager, Social Media Jonas Harmon - Associate Director Campaign Partners Real Time Media - Sweepstakes Ilana Shusman - Senior VP, Business Development Debby Hrach - Director of Account Services Matt Eustice - Senior Project Manager Dana Messner - Fulfillment Project Manager 14Four - Website Production Jeff Oswalt - President Murphy Mumm - Executive Producer Sean Tyson - Producer Point Distribution - Skateboard Production Ambra Barber - Production Lead Additional Partners The Nine Club Sandlot Training Center

Media Plan: McAfee’s Bold Rebrand for a New Generation by PMG for McAfee
McAfee wanted to redefine itself as a leader in cybersecurity, but marketers felt challenged to appeal to a younger, tech-savvy audience. The “McAfee+ is Like…” campaign, using creative analogies to make cybersecurity features accessible, was part of a digital media strategy with real-time optimization across social, streaming, and audio platforms across CTV, video, social media, and streaming audio. Streaming drove awareness through long-form content, while social leveraged short, high-impact ads. It boosted brand perception, engagement, and sales. Web traffic surged, leading to strong customer acquisition growth. Brand engagement doubled, and consumer trust in McAfee’s digital protection increased.
Credits: —Whitney Thomas, Client Strategy Principal, PMG —Jen Wise, Client Strategy Senior Lead, PMG —Dave Hamlin, Client Strategy Principal, PMG —Jon Malooly, Programmatic Director, PMG —Chris Jackson, Programmatic Senior Lead, PMG —Sam Nee, Programmatic Senior Lead, PMG —Casey Zendejas, Programmatic Lead, PMG; First Horizon Bank: “The Best of Big and Small” Brand Awareness Campaign by MindgruveMacarta for First Horizon Bank
First Horizon Bank’s 2024 campaign drove new account growth, optimized media efficiency, and enhanced brand awareness. It aimed to raise awareness, particularly outside core markets, by driving new deposit growth, deepening client relationships, and retaining key clients. The campaign and media strategy focused on three tiers for key markets aimed at retaining clients using paid search, CTV, digital video, digital audio, and high-impact display. It allocated $11 million to brand awareness, with a 21% YoY budget decrease. The strategy increased awareness by 146% YoY, boosted website engagement, reduced CPL, CPC, and increased paid media online account contributions.
Affiliated Agency: Haymaker VFX
Credits: Rachel Gigli Carrieri - Vice President, Client Experience, MindgruveMacarta Victor Camozzi - Executive Creative Director, MindgruveMacarta Rose Smith - Executive Producer, MindgruveMacarta Rich Parubrub - Creative Director, MindgruveMacarta Michael Tussey - Design Director, MindgruveMacarta Kaylee Andrews - Design Director, MindgruveMacarta Mitch Fodstad - Senior Copywriter, MindgruveMacarta Ellyn Savage - Vice President, Media, MindgruveMacarta Haley Feazell - Group Media Director, MindgruveMacarta Ryan Troha - Associate Media Director, MindgruveMacarta Melissa Downs - Media Supervisor, MindgruveMacarta Emily Borgeson - Media Supervisor, MindgruveMacarta Nicola Brennan - Programmatic Planner, MindgruveMacarta Courtney Romanski - Social Media Supervisor, MindgruveMacarta Andrew Campagna - Paid Search Strategist, MindgruveMacarta Joey Bridges - VP, Search Media, MindgruveMacarta Tim Shiel - Analytics Director, MindgruveMacarta Danish Zaidi - Analytics Supervisor, MindgruveMacarta Charles Talley - VP, Brand Strategy & Creative, First Horizon Bank Paula Beale - SVP, Brand Strategy Director, First Horizon Bank Jennifer Gould, SVP Performance Director, First Horizon Bank Dave Abbott - VP Media, First Horizon Bank Brad Roberts - Paid Media, First Horizon Bank Julia Darling - Lead Strategist, Brand and Content Marketing, First Horizon Bank Nick Burgess - Vice President - Social Media and Email Marketing, First Horizon Bank; No Jingles, No Mascots by Mediassociates for NJM Insurance
NJM, a regional Northeast insurance company, worked with the agency Mediassociates to build a media strategy centered on data signals, geotargeting, and personalizing messages. Its traditional linear TV strategy was migrated to online video and connected TV. Audience segments were reached through digital and targeted out-of-home, including a commuter campaign across NJ/NY/CT mass transit systems. The agency also negotiated a sponsorship package with the Cleveland Browns that included in-stadium signs, local TV, radio and social media. NJM’s 2024 media plan delivered more than $6 million in incremental media savings and exceeded its new customer quote goal by more than 29%.
Affiliated Agency: The Brownstein Group - Creative Agency
Credits: Mark Mirsky, SVP Account Strategy, Mediassociates Evan Nichols, VP Account Strategy, Mediassociates Rich Giannicchi, VP Account Planning, Mediassociates Alicia Weaver, VP Media Activation, Mediassociates Kate Moncayo, Director, Media Activation, Mediassociates Sean Walsh, Director, Digital, Mediassociates Brian Poe, Director, Digital, Mediassociates Lisa Ruiz, Supervisor, Media Activation, Mediassociates Kelly Lundgren, Senior Buyer, Media Activation, Mediassociates Phil Zoppi, Account Planning Supervisor, Mediassociates Erin White, Account Planner, Mediassociates Vinnie Bhadra, Director, Account Planning, Mediassociates Kirsten Norberg, VP Analytics, Mediassociates Laura Kerton, Associate Director, Insights and Analytics, Mediassociates Cam Maio, VP Marketing & Communications, NJM Dan Fitzpatrick, Marketing Specialist, NJM Nima Fallahi, Digital Strategist Luka Cardita, Digital Specialist Chris Martrich, Senior Buyer, Media Activation Nimra Karamat, Associate Planner Ashley Russo, Associate Planner

Multicultural/LGBT Media: Honda Hispanic Marketing Strategy by Pinnacle Advertising for Honda Las Vegas Dealer Association
To help Honda connect with Las Vegas’ Hispanic population, Pinnacle Advertising developed a full-funnel campaign. Partnering with Hispanic creators across key audience segments (moms, young professionals, outdoor enthusiasts), Honda vehicles were shown in real-life contexts. Influencers co-developed content, which was amplified through paid media to maximize impact. Results included r+101% increase in CTR, +38% increase in site traffic and +16% increase in dealer conversions, a +71% YoY increase in Hispanic market share and +49% YoY sales growth within the Hispanic segment (outpacing general market growth).
Credits: Nikki Hoener, Account Director, Pinnacle Advertising Emilie Felt, Media Buying Director, Pinnacle Advertising Anna Fiorenza, Associate Director of Earned Media, Pinnacle Advertising Michael Rademacher, Media Strategist, Pinnacle Advertising Josh Schafernak, Media Buying Manager, Pinnacle Advertising Liz Pedraza, Multicultural Director, Pinnacle Advertising; Sweet Treat by Canvas Worldwide for McDonald's
McDonald's wanted to deepen its connection with Gen Z Latinos—a demographic that holds their grandmothers in high esteem. To honor this generational connection, McDonald's introduced the “Grandma McFlurry.” The campaign from Canvas Worldwide included TikTok, a sweepstakes and a partnership with influencers that would engage Gen Z. The results speak for themselves: 190MM Views: The #GrandmaMcFlurrySweepstakes hashtag garnered over 190 million views on TikTok (79% engagement from age 18-24). • 27MM Reach: High-impact social placements drove massive reach (especially across TikTok and X).
Credits: 1. Evan Moody, SVP, Client Lead, Canvas Worldwide 2. Tanya Michaca, Director of Brand Strategy, Canvas Worldwide 3. Heyley Cuzo-Gulley, Associate Director of Brand Strategy, Canvas Worldwide; Nissan Kicks x Niki Buzz Music Journal Film by Admerasia for Nissan
With its reimagined, sleek design and updated features, the new Nissan KICKS presented an opportunity to connect with trendy, stylish, city-loving young Asian Americans. Admerasia partnered with 88rising, an influential AAPI artist-focused label, and developed a short documentary film featuring Gen Z artist NIKI integrating KICKS into a story of self-reinvention. The long form video was cut down to shorte spots for paid social and programmatic ads. The campaign generated significant engagement and positive sentiment. Key metrics included increased brand awareness, high video viewership, shares and comments.
Credits:
Erich Marx, Director, Marketing Communications at Nissan North America Yetunde Faparusi, Strategy Director at Nissan North America Scott Traynor, Senior Manager at Nissan North America Jennea Lee, Manager at Nissan North America Lanae Williamson, Senior Manager, Multicultural Strategy at Nissan North America Tony Weeks, Senior Manager, Media at Nissan North America Doris Huang, Managing Partner, Admerasia Michael Lai, VP Media Service, AdmerasiKarena Chu, Media Director, Admerasia Andrew Hung, Media Supervisor, Admerasia Selina Guo, Business Lead, Admerasia XiaoHwa Ng, Creative Lead, Admerasia Mike Blanch, Executive Creative Director at TBWA\Chiat\Day Barney Goldberg, Executive Creative Director at TBWA\Chiat\Day Andy Galvin, Director of Product at TBWA\Chiat\Day Michelle Sapanaro, Business Lead at TBWA\Chiat\Day Basil Cowieson, Group Creative Director at TBWA\Chiat\Day Julian Adams, Social Creative Director at TBWA\Chiat\Day Anthony Tharpe, Strategy Director at TBWA\Chiat\Day Victoria Tabio, Strategy Director, Social at TBWA\Chiat\Day Alex Duty, Senior Strategist at TBWA\Chiat\Day Nancy Ly, Business Director, Social at TBWA\Chiat\Day Tricia Olson, Senior Business Manager, Partnerships & Activation at TBWA\Chiat\Day Sarah Hoffmann, Senior Business Manager at TBWA\Chiat\Day Natalie Mulesky, Community Manager at TBWA\Chiat\Day Maxwell Jarvis, Business Manager at TBWA\Chiat\Day Emily Guimento, Senior Business Manager at TBWA\Chiat\Day Meghan Crowley, Associate Media Director at TBWA\Chiat\Day Tess Whitaker, Media Planner at TBWA\Chiat\Day Boni Liu, Associate Media Planner at TBWA\Chiat\Day Cynthia Hack, Managing Director, Client Investment at TBWA\Chiat\Day Timothy Bosch, Senior Director, Digital Activation at TBWA\Chiat\Day Ruben Chavez, Director, Media Strategy & Operations at TBWA\Chiat\Day Erin Brady, Associate Director, Digital Activation at TBWA\Chiat\Day Bianka Janaqi, Manager, Digital Activation at TBWA\Chiat\Day Gaby Mota, Senior Associate, Digital Activation at TBWA\Chiat\Day Brianna Brown, Senior Associate, Digital Activation at TBWA\Chiat\Day Luke Morgan, Director of Media Communications at TBWA\Chiat\Day Jamie Westerman, Senior Director, Analytics at TBWA\Chiat\Day Grace Chen, Senior Manager, Analytics at TBWA\Chiat\Day Chiraag Dave, Product Specialist at TBWA\Chiat\Day Christina Xing, Director, 88 Rising Chris Heinrich, Executive Producer, 88 Rising Emily Truong, Producer, 88 Rising Adrian Trejo, Production Manager, 88 Rising Tin Mai, Creative Director, 88 Rising Robin Lee, SVP, Brands, 88 Rising Justin Lee, VP, Brands, 88 Rising Enxhi Merpeza, Sr. Director, Brands, 88 Rising

Native Marketing: LOVESAC & ARCHITECTURAL DIGEST put the accent on style for the launch of PillowSac Accent Chair by Hearts & Science for LOVESAC
With digital, editorial, influencer, and experiential marketing, the PillowSac Accent Chair launch not only elevated brand awareness but also directly led to the product’s selling out. A partnership with Architectural Digest reinforced the chair’s premium positioning, while an exclusive NYC event for key design figures generated buzz. Organic Instagram Stories and curated product placements further extended visibility. Influencer marketing partnered top-tier designers who showcased the chair in aspirational settings. To maintain momentum, AD published two native articles, supported by multilayered promotions across Condé Nast’s platforms.
Affiliated Agency: KWT, Boathouse
Credits: Christine Bragg, Director of Activation, Lovesac Lindsey Brink, VP of Brand Marketing and Activation, Lovesac Stephanie Contino, Senior Manager, Media Marketing, Lovesac Erin Parejko, Senior Manager, Brand Activation, Lovesac Lauren Cook, Social Media and Influencer Partnerships Manager, Lovesac Madison Grady, Brand Activation Manager, Lovesac Angel Romer, Brand Activation Specialist, Lovesac Kathryn Meier, Hearts & Science Alexia Polachek, Hearts & Science Stacy-Ann Effs, Hearts & Science Brittany Fama, Hearts & Science Matt Levison, KWT Lauren Wright , KWT Erin Ally, KWT Alexandra Ferraro, KWT Teonna Breland, KWT; DCU / 'Your Money, Explained' by Norbella for Digital Federal Credit Union (DCU)
Amid a competitive landscape for financial companies, Norbella and Digital Federal Credit Union targeted a campaign to affluent millennials and Gen Z-ers. Since these cohorts were found to trust research and social media for financial advice, especially in video formats, Norbella tapped storytelling expert Vox for content. These articles, explainer videos, social media posts— focusing on credit unions’ advantages over traditional banks – were distributed across Vox’s platforms. Results: 52% increase, aided brand awareness; ad recall, 188% rise; purchase intent, 128% increase; 100% boost, brand recommendation.
Credits: • Greg Angland, SVP Client Experience, Norbella • Meghan Maiorana, Account Director, Norbella • Amy Germano, Senior Account Manager, Norbella • Marielena Griego, Senior Media Buyer, Norbella • Justin Stuckey, Director of Client Partnerships, Vox Media • Amy Wenzel, Senior Manager of Creative Services, Vox Media • Jahcelyne Patton, Account Strategist, Vox Media; Jefferson's Bourbon & "The Penguin" by Pernod Ricard USA for Jefferson's Bourbon, Pernod Ricard USA
Jefferson’s Bourbon aimed to stand out in a volatile whiskey market by partnering with HBO’s “The Penguin” with in-person activations and custom content, leveraging the show’s storytelling to draw parallels to the bourbon’s equally unconventional approach. The brand served custom cocktails at “Iceberg Lounge,” a real-life recreation of the show’s nightclub at Comic-Con; hosted an NYC tasting experience for influencers; unlocked an ad-free experience for “Penguin” viewers after they’d watched brand’s custom content. Results: massive reach and brand awareness, with 11.6 million views of the video.
Affiliated Agency: Publicis Collective, Media Agency
Credits: Jenny Hermanson, Senior Director, Omnichannel Strategy, Pernod Ricard USA Shannon Ahearn, Director, Omnichannel Strategy, Pernod Ricard USA Seth Beacher, Associate Manager, Omnichannel Strategy, Pernod Ricard USA Gerry Graham, Brand Director, American Whiskey, Pernod Ricard USA Leah Bevilacqua, Senior Brand Manager, Pernod Ricard USA Alana Adair, VP Brand Experience, Publicis Collective Shealin Saunders, Associate Director, Brand Experience, Publicis Collective Blake Woo, Media Director, Investment, Publicis Collective Kate Masen, President, Strategy, Publicis Collective

New/Emerging/Experimental Media: Android In-Store Retail Media by T-Mobile by T-Mobile Advertising Solutions for Google Android
T-Mobile’s in-store retail media network showcased Google Android features at the point of sale, including a long-awaited technology that allows seamless texting between iPhone and Android devices. The campaign celebrated the new era of texting. The integration, represented by green and blue text bubbles, improved the ability to send and receive high-resolution photos and videos. Users had an opportunity to engage with digital screens in more than 10,000 T-Mobile stores and DOOH placements near stores, the campaign captured high-intent shoppers and supported T-Mobile sales associates.
Credits: Marcelo Barreto, Sales Director T-Mobile Advertising Solutions Cortney Hafkin, Customer Success Manager T-Mobile Advertising Solutions Michael Receno, Communications Manager T-Mobile US James Nieves, Sr. Marketing Manager T-Mobile Advertising Solutions; Curtis Trailer CTV by Coast Technology I LLC for Curtis Trailer Sales
The Curtis RV Trailers campaign targeted news and sports to maximize engagement, conversions and ROI by placing ads during high-performing morning news shows and live sports events. Fox & Friends and Morning Joe generating between 35% and 40% higher conversion rates. Live sports engagement delivered 35.4% conversion rates, with certain events reaching 42% audience engagement. Optimized budget distribution and multi-network exposure strategies increased conversions by 85%, further enhancing campaign impact.
Credits: Kim Hutton - Sr. Account Manager Coast Technology Arthur Elwin - Sr. Programatic Specialist Coast Technology Christian Maher - Division Director Data and Development Coast Technology Rich DeLancey - CIO/Co-Founder Coast Technology

Outdoor Media: Choctaw Drives Web and Foot Traffic Lift with OOH for New Location by Accretive for Choctaw
Choctaw Casino & Resorts, Oklahoma’s leading entertaining and gaming venue, promoted the grand opening of its new location, Choctaw Landing in Hochatown, Oklahoma, with an OOH campaign in Arkansas, Louisiana, Missouri, Oklahoma, and Texas. Based on location data, behavioral insights, and demographic segmentation, the creative messaging was featured across billboards, bars/restaurants, C-Stores, liquor stores, and gas stations. The campaign produced an 80%increase in website traffic and a 41% rise in foot traffic. And it reached over 58% of the target market—2+ million consumers.
Affiliated Agency: TRG
Credits: Craig Benner, CEO, Accretive Cindy Chu, Operations, Accretive Michelle McGrath, Data & Analytics, Accretive Jeany Nguyen, Campaign Manager, Accretive Keri Weber, OOH Lead, TRG Heath Griffith, Brand Media, TRG; Other Hand by Goodby Silverstein & Partners for Cheetos
Cheetos, a legacy snack brand, faced the challenge of staying relevant without a new product. Realizing that 99% of consumers eat Cheetos with their dominant hand, it launched a humorous OOH campaign showing what happens when people use their other hand. Cheetos took over the Sphere in Las Vegas, making it appear broken. The result: over 2.2 billion impressions. Social awareness surged by 11.8 points on Meta. Earned sentiment was 100% positive/neutral. Cheetos sold 5 million more bags of core products over the prior period.
Credits: Frito Lay North America CEO PFNA: Steven Williams Chief Marketing Officer FLNA: Brett O'Brien Senior Vice President, Frito-Lay Core Brands: Tina Mahal Chief Creative Officer: Chris Bellinger Senior Director, Cheetos Brand Marketing: Flavia Simoes Director, Cheetos Brand Marketing: Hana Golden Manager, Cheetos Brand Marketing: Hannah Sheffield Director, Consumer Insights: Brodie Dunn Associate Manager, Consumer Insights: Will Passera Senior Director, Brand Communications: Dan Cohen Manager, Brand Communications: Lindsey Smith Senior Analyst, Brand Communications: Elly Hayn GS&P Creative Agency Creative Chief Creative Officer: Margaret Johnson Executive Creative Director: Eamonn Dixon Executive Creative Director: Stefan Copiz Copywriter: Pedro Furtado Art Director: Fabio Leite Santoro Art Director: Cale Berry Production Head of Production: Jim Haight Executive Producer: Sara Ward Producer: Alexis Galmin Account Services Managing Partner: Brian McPherson Group Account Director: Chris Nilsen Account Director: McKenzie Badger Account Manager: Caroline Lee Assistant Account Manager: Caleb Mahlungulu Brand and Communication Strategy Partner, Head of Brand Strategy: Bonnie Wan Partner, Head of Communication Strategy: Christine Chen Group Brand Strategy Director: Cassidy Wilber Communication Strategy Director: Jacob Sperla Business Affairs Director of Business Affairs: Judy Ybarra Business Affairs Manager: Howie Mapson Trafficking Manager: Rowena Cuejilo Ketchum: Branded Content and Marketing Communications Creative Executive Creative Director: Ben Therrien Associate Creative Director: Chris Magura Production Director, Post Production and Creative Technologies: Kyle Craner Sports Entertainment Account Director: Megan Garner Assistant Account Manager: Maggie Greene Account Management Group Account Director: Travis Culver Account Director: Manuela Gould Account Manager: Fallon Emmett Assistant Account Manager: Kevin Hyde Direct Focus, Inc. President: Barry Rosen Production Specialist: Lauren Renz OMD Media Agency Executive Director, Client Leadership: Marisa Polin Executive Director, Media Investment: Monica Wiedemann Sr. Director, Integrated Media Planning: Katelyn Muchowski Director, Media Investment: Kelly Ward Associate Director, Integrated Media Planning: Allie Gordon Associate Director, Media Investment: Rachel Jadis Outdoor Media Group Regional Director, OOH Investment: Susan Rezmovic-Cohen Director, OOH Investment: Staci Schutze Vaynermedia Account Services Vice President: Anne Flavin Account Director: Christen Koribanics Account Executive: Nick DiPietro Project Management Project Manager: James Murphy Creative Executive Creative Director: Isaac Silvergate Creative Director: Chris Greer Creative Director: Nick Greenberg Associate Creative Director: Katie Haller Strategy Vice President: Courtney Fagan Strategy Director: Seva Mangat Strategist: Ana Colicchio Production Company Company name: dummy. (they prefer lower case with the period) Director: Harold Einstein Producer: Michael Kanter Director of Photography: Glynn Speeckaert Production Designer: Patrick Lumb Costume Designer: Esteban Arzate Galindo Editorial Company Company name: Arcade Editorial Editor: Dave Anderson EP/Partner: Sila Soyer Senior Post Producer: Cece Melton Asst. Editor: Max Hoffman, Chris Angel VFX/Finishing Company name: The Mill Creative Director: John Leonti VFX Supervisor: John Leonti Executive Producer: Hillary Thomas Producer: Nirad Russell, Zack Stimell Production Coordinator: Ekta Joshi 2D Lead: Anton Anderson 2D Artist: Mazyar Sharifian, Heather Keister, Jeeeun Lee, Jadyn Murphy, Beverly Siu, Rex Carter, Jayapradeeshwaran Abimany, Akshay Suresh Savardeka, Ganji Ravi Kumar, Prashant Kamble, Sagar Dasgaonka, Sai Kiran Kakaraparthi, Sangram Londhe, Vijay Mishra, Dhundappa Kallappa Pattan, Pradeep Kankanala, Sagar Gawande, Silambarasan R P, Bhanu Prakash Singh Thakur, V Harish, Alex Johnsundaram, Ashish Kumar Verma, Bibeesh N C, Gopinathan Sekar, Yasasvini Vagampalli, Santanu Bhattacharya, Shreya Sanyal, P V Gopi, Akash Gade, Anish Kumar, Joslin Job Mathew, Kishore R,Maniraj G, Arunraj T Asaithambi, Karthikkeyan M D, Stevenson G, Sujindran Manoharan, Vadamalai Sagadevan, Ashique T, Nishanth Mariadhas, Bhaskar Reddy Kappeta, Kiran Kharge, Sayed Hussain, Hemant Parshuram Sawant, Prosanta Dey, Prabhakaran Murugan, Suresh K P, Atul Palande, Rajinikanth R, Kilari Umaraju, Rohit Lama, Puppala Vinod Kumar Color Company Name: Company 3 Colorist: Tim Masick Color Producer: Ryan Moncrief Color Assistant: Stephen Winterhalter, Quinn Wright Mix Audio Post Facility: Sonic Union Sound Designer/Mix Engineer: Steve Rosen Assistant Mixer: Joey Glick Audio Post Producer: Justine Cortale Red Rock Founder & CEO: Levi Eichenstein Sr. VP, Sales: Jeremy Levine VP, Experiential + Innovation: Jeff Rynkiewicz Manager, Operations + Experiential: Jade Jetjomlong; Oatly’s "Support Your Local Oat Dealers" by billups for Oatly
Oatly, a coffee brand, launched a campaign titled "Support Your Local Oat Dealers" to support local cafés in Sydney and Melbourne. The centerpeice was the 1800-OATFIX hotline, where consumers could enjoy oat-related experiences and redeem codes for free Oatly coffee at participating cafés. It also called on Australians to rally behind their favorite baristas. The campaign featured large-format digital billboards and bus shelter takeovers in high-foot-traffic locations. Oatly generated 13 million impressions, drove 10,000+ free coffee redemptions, and received 4,000+ calls to its 1800-OATFIX hotline.
Credits: billups Team Andrew Brunton, Managing Director Ben Poole, Client Development Director Oatly Team Hazelle Klønhammer, Brand Director APAC Lars Elfman, Global Design Director Carlos Furnari, Creative Director Ramon Rodriguez, Designer Paul Hermes, Photographer Gregg Clampfer, Voiceover Artist Antje Dittman, Creative Project Lead Patrick Danroth, Production Manager Magda Szmilewska, Media Manager Kerene Lo, Brand Lead APAC Lucy Lamming, PR Manager APAC Jellyfish Team Nicole Webb, Agency Founder, Impact PR Trish McGee, Account Director, Impact PR Dave Westcott - Account Director Hannah Laird - Client Partner Matthieu Lamoureux - Communication Strategy Director Alba Garcia Hernando - Paid Social Manager Cristian Calvo Velasco - Paid Social Executive Mathias Zoffmann - Paid Social Director Phil Farrington - Senior Programmatic Director Viki Shylka - Programmatic Director Tom Woods - Senior Investment Analytics Director Beth Webster - Project Director

Performance Media & Marketing (including Direct Response, TV, Email, etc.): Performance Search Strategy by Pinnacle Advertising for Earl Stewart Toyota
Earl Stewart Toyota struggled to capture buyers in-market despite strong brand recognition. The dealership lost share of voice in Google and Bing search results as potential customers were directed to competing dealerships. The company overhauled paid and organic search strategies such as demand-based keyword strategies, search term optimization, ad copy A/B testing. In two months, the dealership yielded a 300% increase in attributed site traffic, 400% growth in new model pageviews, 32% increase in engaged time per session, and achieved the No. 1 position in all keyword auctions.
Credits: Daniella De Falco, Senior Account Executive, Pinnacle Advertising Emily Balser, Media Strategy Director, Pinnacle Advertising Josh Schafernack, Media Buying Manager, Pinnacle Advertising Preston Markland, Media Buyer, Pinnacle Advertising; Driven to Win: Scaling Endurance Warranty’s Market Share with Data, Strategy & Star Power by Lockard & Wechsler Direct for Endurance Warranty Services
Endurance Warranty Services partnered with Lockard & Wechsler Direct (LWD) to deploy a data-driven approach by scaling their media strategy, and increasing market share. LWD refined media placements, diversified creative, and expanded audience reach. In 2024, video campaigns drove more than $200 million in revenue, allowing the team to expand in 2025 to $250 million. It was done by optimizing media investments, leveraging data insights, and expanding audience reach. The media mix included new :15s spots and :90s to drive response. Endurance’s share of voice has grown to 28%, directly impacting its biggest competitor, CarShield.
Affiliated Agency: Knox Studios - creative agency
Credits: Colleen Sugarman, CMO at Endurance Rich Pompilio, VP, Digital Media, TV eCommerce at Endurance; COCOTÚ by OMD DOMINICANA for Qik Banco Digital
Qik faced challenges competing with traditional banks. Strengthening the bank’s brand required the Dominican Republic financial institution to launch products and services to support the digital transformation. It focused on consumers with a lack of credit history. Helped consumers start building credit with minimal risk, and created a credit card that offered cash back. Technology connected the bank’s core system through APIs. The company created a character to which consumers could relate. Ads ran in Google, YouTube and social media. The Cocotu campaign led the digital bank to the top ranking of credit card issuers in the country.
Affiliated Agency: Pagés BBDO Republica Dominicana
Credits: Jenny Mella | Brand Asset DIrector Arlet Rodríguez | Brand Asset Coordinator Diana Toribio | Storyteller Miguel Peña Zambrano | Executive Creative Director Francesco Abbatescianni | Executive Strategy Director Amalia Casasnovas | Strategy Director Belkis De La Cruz | Executive Business Director Alfonso Rafael Pereira Albornoz | Creative Director Alejandro Arturo Matos | Digital Marketing Director Laura Guerra | Marketing & Consulting Director Madeline Guzmán | Business Director Mayerli Castillo | Growth Director

Pharma/Health Wellness: mild® Procedure | Regional DTC Pilot Test Campaign by Norbella for Vertos Medical
For Vertos Medical’s non-invasive procedure for lumber spinal stenosis, media agency Norbella targeted Medicare-eligible individuals through waiting room videos and ads on Facebook and YouTube; endemic sites like EverydayHealth, WebMD and Mayo Clinic; and AARP social. Analytics tracked website interactions and physician search data, linking media activity to conversions and bookings. The campaign generated over 9,000 prospect interactions and nearly 1,000 procedures, resulting in 800% media ROI. Data revealed a four-month sales cycle from initial site visit to booking, providing insights for future marketing/sales strategies.
Affiliated Agency: QooQoo, creative agency
Credits: • Michelle Torr, Director of Patient Advocacy, Vertos Medical • Greg Angland, SVP Client Experience, Norbella • Meghan Maiorana, Account Director, Norbella • Francie Pena, Digital Supervisor, Norbella • Mari Griego, Senior Digital Buyer, Norbella • Teresa Conant, Offline Media Director, Norbella • Libby Bradanese, VP Digital & Analytics, Norbella • Holly Hoffmann, Manager, Analytics, Norbella; Redefining care: How VTAMA® (tapinarof) cream put patients in control by Butler/Till for Dermavant Sciences, Inc. / VTAMA (tapinarof) cream
Against entrenched competitors spending 10 times its marketing budget, Vtama psoriasis cream’s 8-week campaign by Butler/Till used video, social media, and digital channels to deliver emotionally engaging messaging. That included streaming video during Macy’s Thanksgiving Day Parade and NFL’s first Black Friday game; Surround Sound display and search campaigns; influencer partnerships; and a Snapchat gaming filter. Results: 600 million impressions, a 160% increase in new patients, an increase in brand familiarity among psoriasis patients from 24% to 62%, and over 110,000 doctor visits.
Affiliated Agency: Evolution Road - measurement; 21Grams - creative AOR
Credits: Ricky McCrumb, Director, Client Service, Butler/Till Celeste Root, Director, Integrated Planning, Butler/Till Morgan Van Der Horst, Sr. Integrated Planner, Butler/Till Veronica Van Doran, Account Supervisor, Butler/Till Jessica Donnan, Sr. Integrated Planner, Butler/Till Nicole Hamlin, Group Director, Integrated Planning, Butler/Till Shauna Pignone, Sr. Account Executive, Butler/Till Sebastian Nartey, Information Analyst IV, Butler/Till Michael Deichmiller, VP, Client Engagement and Planning, Butler/Till Paul Bradley, Group Director, Campaign Analytics, Butler/Till Gina Whelehan, Group Director, Strategy & Partnerships, Butler/Till Maggie Leathersich, Director, Strategy & Partnerships, Butler/Till Andrew McClelland, Manager, Video, Butler/Till Kristie Murphy, Manager, Social, Butler/Till Tyler Plaza, Sr. Social Specialist, Butler/Till; ONLY FIVE by OMD Dominicana for FARMACIA CAROL
Standing out during Breast Cancer Awareness Month, a campaign by the Dominican Republic’s Farmacia Carol largely targeted men – via an OnlyFans account from TV personality/sex symbol Hony Estrella. The upcoming launch made showbiz news. The next day, she shared teasers. Then, the account launched with just one post: showing five steps needed to detect early breast cancer. By substituting awareness for expected titillation, agency OMD Dominicana says, the pharmacy “hacked a platform where people come to see boobs to teach everyone how to save them.”
Affiliated Agency: Pagés BBDO Republica Dominicana
Credits: ANA VALDIVIESO - HEAD STORYTELLER MIGUEL PEÑA ZAMBRANO - EXECUTIVE CREATIVE DIRECTOR MARINO PEÑA - EXECUTIVE CREATIVE DIRECTOR ANTONIO GONZÁLEZ - HEAD STORYTELLER JENNY MELLA - BRAND ASSET DIRECTOR ALFONSO PEREIRA - CREATIVE DIRECTOR ARLET RODRÍGUEZ - BRAND ASSET MANAGER ALEJANDRO ÁLVAREZ - GRAPHIC DESIGNER GÉNESIS SANTOS - GRAPHIC DESIGNER ALBA SANTANA - CREATIVE NALY SENCIÓN - CREATIVE RASHEL RAMÍREZ - COMMUNITY MANAGER MANUELA DOLORES - MEDIA COORDINATOR LUIS LEÓN - MEDIA DIRECTOR ELISA LÓPEZ - PRODUCTION DIRECTOR GLENYS PEÑA - PRODUCER AMALIA CASASNOVAS - PLANNING DIRECTOR* BELKIS DE LA CRUZ - EXECUTIVE BUSINESS DIRECTOR IVANNA NÚÑEZ - HEAD VISUAL DESIGNER (CASE DESIGN) WALTER GONZÁLEZ - MOTION GRAPHIC DESIGNER SR. (CASE DESIGN) NELISA OLIVO - DIGITAL COACH FRANCESCO ABBATESCIANNI - EXECUTIVE PLANNING DIRECTOR

Public Service: Addiction: The Next Step - The Gibbons Family Story by OpAD Media Solutions, LLC. for New York State Office of Addiction Services and Supports
Too many New Yorkers are dying from fentanyl-laced pills—and most never see it coming. To spark awareness and save lives, OASAS created a searing 30-minute special sharing the real stories of lives lost, including 19-year-old Paige Gibbons. Then they brought those stories to unexpected places—like baseball stadiums. Across 716 MLB/MiLB games, fans saw powerful messages during inning breaks, reaching 100,000 attendees per game. With 39 million total impressions, the campaign turned grief into action across New York.
Credits: Creative: - Isabel Byon - Director of Public Awareness Campaigns - New York State Office of Addiction Services and Supports - Jerry Gretzinger - Associate Commissioner of Internal and External Affairs - New York State Office of Addiction Services and Supports - Matt Soriano, Soriano’s Studio Media Strategy, planning, buying, execution, optimizations and analysis: OpAD Media Solutions, LLC: - Dessy O'Keefe – Chief Client Officer – OpAD Media - Erin Focone - Director, Project Management– OpAD Media - Jenn Ratcliffe - Senior Broadcast Account Director– OpAD Media - Laurel Light - Senior Operations Coordinator– OpAD Media - Lonnie Greenberg - SVP, Video– OpAD Media - Santino Condeluci – VP, OOH & Print Strategy– OpAD Media - Sara Correa - Senior Director of Video– OpAD Media - Sarah Adamo - VP, Google and Social Media– OpAD Media; The Tea on THC by Initium Health for Colorado School of Public Health
“The Tea on THC” uses raw, personal storytelling to educate young audiences about the dangers of high-potency cannabis. Through a three-part documentary series—featuring an NFL player, a grieving mother, and sober teens—the campaign reached youth, parents, and educators with compelling, platform-specific content. Shared across YouTube, social, and school channels, the series drove awareness and sparked vital conversations in the nation's first cannabis-legal state.
Credits: James Corbett, Principal, Initium Health Elise Plakke, Executive Creative Director, Initium Health Mya Cappellino, Director of Marketing, Initium Health Eric Hubler, Sr. Copywriter, Initium Health Marvin Kaiser, Designer, Initium Health Trisha Lowe, Research & Analytics, Initium Health Lis Gerber, Creative Director, Fresh Not Canned Brynmore Williams, Cinematographer, BeeMore Productions Julia Hoppock, Producer, BeeMore Productions Chandler Zastow, Cinematographer Vito DeCandia, Editor Leonard Greco, Photographer, Leonard Greco Photography Marci Duarte, Stylist, Anchor Artists Annette Schowers, Producer, Annette Schowers Productions; ONLY FIVE by OMD Dominicana for FARMACIA CAROL
In a media landscape saturated with breast cancer messages, Farmacia Carol took a bold new route—through OnlyFans. The Dominican Republic’s leading pharmacy sparked a national frenzy when beloved celebrity Hony Estrella teased a launch on the adult platform. When curiosity peaked, the reveal hit: it was a breast cancer awareness campaign aimed at men. The viral stunt broke taboos, spread self-exam education across demographics, and cemented Farmacia Carol’s status as a fearless leader in preventive care.
Affiliated Agency: Pagés BBDO Republica Dominicana
Credits: ANA VALDIVIESO - HEAD STORYTELLER MIGUEL PEÑA ZAMBRANO - EXECUTIVE CREATIVE DIRECTOR MARINO PEÑA - EXECUTIVE CREATIVE DIRECTOR ANTONIO GONZÁLEZ - HEAD STORYTELLER JENNY MELLA - BRAND ASSET DIRECTOR ALFONSO PEREIRA - CREATIVE DIRECTOR ARLET RODRÍGUEZ - BRAND ASSET MANAGER ALEJANDRO ÁLVAREZ - GRAPHIC DESIGNER GÉNESIS SANTOS - GRAPHIC DESIGNER ALBA SANTANA - CREATIVE NALY SENCIÓN - CREATIVE RASHEL RAMÍREZ - COMMUNITY MANAGER MANUELA DOLORES - MEDIA COORDINATOR LUIS LEÓN - MEDIA DIRECTOR ELISA LÓPEZ - PRODUCTION DIRECTOR GLENYS PEÑA - PRODUCER AMALIA CASASNOVAS - PLANNING DIRECTOR* BELKIS DE LA CRUZ - EXECUTIVE BUSINESS DIRECTOR IVANNA NÚÑEZ - HEAD VISUAL DESIGNER (CASE DESIGN) WALTER GONZÁLEZ - MOTION GRAPHIC DESIGNER SR. (CASE DESIGN) NELISA OLIVO - DIGITAL COACH FRANCESCO ABBATESCIANNI - EXECUTIVE PLANNING DIRECTOR

QSR: Aroma Joe's FY2024 by Campfire Consulting for Aroma Joe's
Campfire Consulting’s work for coffee chain Aroma Joe’s demonstrated how a regional brand can achieve outsized impact through smart, efficient media planning. With growing presence along the East Coast, the brand’s challenge was to build awareness in new markets while strengthening customer loyalty in established ones. Campfire’s omnichannel approach integrated video, programmatic display, social media, search, and audio advertising to engage audiences at every stage of the customer journey. Three three key objectives were achieved: increasing brand awareness, driving customer trial, and boosting transaction volume.
Credits: Chris Marine, CEO, Campfire Consulting Amanda Olmsted, Senior Media Planner, Campfire Consulting Kelly Gadsby, Senior Account Manager, Campfire Consulting; Oatly’s "Support Your Local Oat Dealer" by billups for Oatly
Talk about getting optimum ROI from OOH! Oatly’s "Support Your Local Oat Dealers" was a bold, community-driven activation designed to support local cafés in Sydney and Melbourne, while reinforcing Oatly’s position as a champion of independent coffee culture. Large-format digital billboards and bus shelter takeovers in high-foot-traffic locations transformed café neighborhoods into fully branded Oatly experiences. Interior café branding immersed customers in Oatly’s playful messaging. Blending humor and hyper-local targeting, campaign generated 13 million impressions, 10,000+ free coffee redemptions, 4,000+ calls to its 1800-OATFIX hotline.
Affiliated Agency: https://drive.google.com/drive/folders/1qr2KlwM7TjQjcLAX5REqFblq9pI9rc6C?usp=sharing
Credits: billups Team Andrew Brunton, Managing Director Ben Poole, Client Development Director Oatly Team Hazelle Klønhammer, Brand Director APAC Lars Elfman, Global Design Director Carlos Furnari, Creative Director Ramon Rodriguez, Designer Paul Hermes, Photographer Gregg Clampfer, Voiceover Artist Antje Dittman, Creative Project Lead Patrick Danroth, Production Manager Magda Szmilewska, Media Manager Kerene Lo, Brand Lead APAC Lucy Lamming, PR Manager APAC Jellyfish Team Nicole Webb, Agency Founder, Impact PR Trish McGee, Account Director, Impact PR Dave Westcott - Account Director Hannah Laird - Client Partner Matthieu Lamoureux - Communication Strategy Director Alba Garcia Hernando - Paid Social Manager Cristian Calvo Velasco - Paid Social Executive Mathias Zoffmann - Paid Social Director Phil Farrington - Senior Programmatic Director Viki Shylka - Programmatic Director Tom Woods - Senior Investment Analytics Director Beth Webster - Project Director

Research/Consumer Insights: Transforming Duke Cannon’s media strategy by Croud for Duke Cannon
Duke Cannon’s campaign succeeded because Croud followed the data—not assumptions. Extensive research using audience insight tools revealed their target consumers were more likely to convert in-store than online. Croud pivoted strategy and partnered with GroundTruth to deliver geo-targeted mobile ads near Walmart and Target. The result: 91,000 in-store visits, a cost-per-visit 85% below benchmark, and a lasting shift in Duke Cannon’s retail media strategy—proof that the right insights can completely transform a business.
Affiliated Agency: GroundTruth - Media Platform
Credits: Katie McMahon, Associate Director of Strategy, Croud Mark De Falco, Senior Strategy Manager, Croud Evan Smith, Lead Analyst, Croud Andrew Lashuk, Associate Data Scientist, Croud Oliver Perez, Chief Marketing Officer, Duke Cannon Jessi Hamilton, Director of Sales, GroundTruth; Let's Plan How by o2kl for Equitable
Equitable’s “Let’s Plan How” campaign was built through deep collaboration and research-fueled iteration. Interviews with advisors, wholesalers, and leadership uncovered critical perception gaps and engagement barriers. These insights drove a new creative platform—validated across stakeholder groups—and a dual media strategy combining prestige placements with always-on reach. From identifying blind spots to testing and refining messaging, every step reflected a tight feedback loop between insights, strategy, and execution—turning audience understanding into lasting brand momentum.
Credits: Michael Gannon: Managing Director, Equitable Laura Prager: Director of Paid Media, Equitable Farrell Crowley: Director of Media and Analytics, o2kl Lele Engler: Media Director, o2kl Arshi Ansari: Research Director, o2kl Nicole Wrobel: Head of Account Services, o2kl Michael Lander: Creative Director, o2kl; InMarket x Bayer: “Health for All” by InMarket & Bayer for Bayer
Bayer built a unified campaign for its full portfolio by rethinking how insights fuel brand storytelling. Instead of focusing on individual products, the team uncovered cross-brand behavioral drivers and health priorities that spanned categories. These portfolio-level insights informed a holistic messaging strategy, enabling Bayer to connect more meaningfully with consumers across touchpoints. By zooming out to see the full customer journey, Bayer turned collective understanding into cohesive, high-impact communications—proving that great research doesn’t just guide brands, it unites them.
Affiliated Agency: Advantage Unified Commerce
Credits: Todd Morris, CEO at InMarket Michael Della Penna, Chief Strategy Officer at InMarket Rita Deas, Senior Sales Director at InMarket Melanie Coleman, Senior Account Manager at InMarket Tamoor Chaudhry, Creative Manager at InMarket Ben Klenz, Graphic Designer at InMarket Jessica Grasso, Senior Manager Omni Brand Marketing at Bayer Elizabeth Petrangelo, Senior Shopper Marketing Manager at Bayer Ashley Procopio, Shopper Marketing Manager at Bayer Jean Rauch, Senior Manager Consumer Promotions at Bayer Ankit Bansal, Omnichannel Analytics Manager, at Bayer Caroline Mickiewicz, Account Director at Advantage Unified Commerce

Retail: NEVER MISS A BEAT by January Digital for Steve Madden
Steve Madden’s “Never Miss A Beat” campaign turned New York City into a runway of joy and surprise. Packed with iconic cameos, street-cast dancers, and set to Deee-Lite’s “Groove is in the Heart,” the campaign brought trend-forward style to life across TikTok, YouTube, Meta, and more. Every platform delivered something new, reflecting the spontaneity of a real NYC day. With January Digital, Madden created a full-funnel media moment that was as entertaining as it was effective.
Affiliated Agency: January Digital, Digital Agency of Record (AOR)
Credits: Steve Madden: - Jisoo Hong - Alex Frias - Stephanie Hill Kreckler - Hannah Sinclair - Christine Fink - Chad Evans - Kathleen Alvarez - Colleen Waters - Josh Krepon January Digital - Nick Drabicky - Andrea Kostinas - Austin Allen - Emily Feller - Elena Scott - Luisa Melo; Carhartt & Luke Grimes: A Legacy of Hard Work by January Digital for Carhartt
Carhartt’s 135th anniversary campaign stayed true to its workwear roots while reaching a new generation through grit-first storytelling. With Luke ("Yellowstone") Grimes—whose personal and on-screen journey mirrors Carhartt’s values—the brand activated across TV, music, and culture. From in-show apparel to Grand Ole Opry performances, every touchpoint reinforced Carhartt’s connection to craft, tradition, and honest work. By aligning with rugged content and real-life stories of perseverance, Carhartt deepened its brand persona and broadened its cultural relevance.
Credits: Susan Hennike, Chief Brand Officer, Carhartt Chad Cornstubble, SVP of Direct to Consumer, Carhartt Katelyn Aubuchon, Director Brand Marketing, Carhartt Charlotte Roach, Director Digital Marketing, Carhartt Brendan Lokes, Senior Manager, Brand Media, Influencer, and Partnership Marketing, Carhartt Betsy Schellenberg, Specialist, Brand Media, Carhartt Conor McCarrey, Senior Marketing Specialist, Content, Carhartt Spencer Thomas, Paid Search Strategist, Carhartt Jessy Robison, Marketing Specialist, Performance Innovation, Carhartt Jeremy Ekes, Senior Director, Client Strategy & Service, January Digital Brian Borchers, Director, Client Strategy & Service, January Digital Sarah Nguyen, Director, Client Strategy & Service, January Digital Salome Sadovnik, Senior Manager, Client Strategy & Service, January Digital Vincent Kreuder, Senior Manager, Client Strategy & Service, January Digital Raquelle Kleiman, Senior Manager, Client Strategy & Service, January Digital Christen Borg, Senior Coordinator, Client Strategy & Service, January Digital Aleya Mahler, Senior Coordinator, Client Strategy & Service, January Digital Karyn Esbrook, Executive Vice President, Zeno Group Patrick Roach, Senior Vice President, Zeno Group Wes Richter, Senior Account Supervisor, Zeno Group Spencer Stewart, Account Supervisor, Zeno Group Darcy Heinrichs, Senior Account Supervisor, Zeno Group Angie Taylor, Senior Vice President, Zeno Group Olivia Everhart, Account Supervisor, Zeno Group Alexis Metcalfe, Account Executive, Zeno Group Justin V. Barocas, CEO/Executive Producer, ACE Content Morgan Kee, Senior Strategist, ACE Content Jon Zast, Executive Creative Director, ACE Content Erin Galey, Producer, ACE Content Sandra Kang, Founding Partner, Range Media Partners Cameron Lutz, SVP Strategic Marketing and Content Innovation, Range Media Partners Sanam Khalili, Director of Artist Partnerships, Range Media Partners Jackson Schmidt, Director Brand Marketing and Endorsements, Range Media Partners Nick Martini, Director, Stept Production Company Brendan Varni, Producer, Stept Production Company Thomas Bourget, Lead Editor, Stept Production Company Andrea Bernick, Producer , Stept Production Company Luke Grimes, Talent, Co-Producer; Meet Me @ the Mall by Simon Property Group and Assembly for Simon Property Group (Client) and Assembly (Agency)
“Meet Me @ the Mall” asked consumers: Don’t You Forget About Us — the mall. Set to the iconic anthem of youthful nostalgia, the campaign reintroduced malls as joyful, social gathering places in a post-pandemic world. Tapping into the emotional pull of in-person connection, it reminded audiences why malls matter. With 250 million video views and 440 million impressions across TikTok, YouTube, CTV and more, it proved that mall culture isn’t fading—it’s having a moment.
Affiliated Agency: Assembly (media) and Superbloom (creative)
Credits: Lee Sterling, CMO - SIMON Christa Dabkowki, SVP, Marketing and Communications - SIMON Lauren Lombardo, VP, Brand Management - SIMON Nelson Catarino, VP, Media & Digital Strategy - SIMON Len Maldonado, AVP, Media & Digital Strategy - SIMON Maria Matlack, Senior Manager, Media and Marketing Communications - SIMON Alexandra Contney, Vice President, Assembly AJ Viverito, Project Manager, Assembly Amir Nasserghodsi, Assistant Manager, Assembly

Social Media: Paris Jackson 2024 Grammys Stunt by Cover FX for Cover FX
Cover FX staged a red-carpet comeback with a social-first stunt built for speed and shock value. For the 2024 Grammys, the brand teamed with Paris Jackson to conceal her 80-plus tattoos using its Total Cover Cream Foundation—capturing the transformation in a 45-second video. Filmed, edited, and launched on Instagram and TikTok before she hit the carpet, the reveal dominated social chatter and reintroduced Cover FX as a bold beauty player in real time.
Affiliated Agency: DKC
Credits: Sara Mitzner - VP of Brand Marketing Haley Lim - Director of Brand Marketing, AS Beauty Group Julie Singer - Brand Marketing Manager, AS Beauty Group Alexandra Franklin - Associate Brand Marketing Manager, AS Beauty Group Allison Tawil - Social Media Manager Jamie Greenhouse - Executive Vice President, DKC Michelle Ruth – Vice President, DKC Jasmine Ramsey – Account Supervisor, DKC Christina Formica – Senior Account Executive, DKC Sabrina Rosenbaum – Account Coordinator, DKC Brian Quist - Videographer Christian Hansen - Video Editor Paul Blanch - Face Makeup Artist Ari Michelson - Photographer Louise Kahn - Photo Digital Tech Mikiel Benyamin - Wardrobe Stylist Alicia Bridgewater - Casting Director Tyson Fountaine - Body Makeup Artist Miles Jeffries - Hair Stylist Gage Munster - Body Makeup Artist Assistant Evan Hainey - Talent Manager; Warriors on Board by The Many for Wounded Warrior Project
“Warriors On Board” brought veterans’ mental health stories to Instagram and YouTube—through art, skate culture, and raw honesty. Wounded Warrior Project partnered with pro skaters and veteran artists to turn skate decks into canvases for healing, launching a Veterans Day campaign that spoke directly to Gen Z. With 12.8 million impressions, 819,000 engagements, and a sweepstakes that delivered 700 custom boards, the campaign used social platforms not just for reach—but for real connection and empathy.
Credits: Agency: The Many Creative Josh Paialii - Managing Director, Creative Aimee Brodbeck - Creative Director, Art Nate Totem - Creative Director, Copy Michael Chessler - Copywriter Mint Li - Design Director Mia Bawale - Designer Jay Hurst - Junior Designer Brand and Project Management Maggie Cadigan - Managing Director, Brand and PM Alli Adamonis - Group Brand Director Kate DeMallie - Senior Brand Director Hayley Gubala - Associate Director, Project Management Jonathan Menager - Senior Project Manager Kalei Mahi - Group Director, Creator Content Ryan Tucker - Manager, Creator Content Edwin Barrera - Facilities/IT Director Cecilia Ortega - Executive Operations Manager Kareem Cervantes - Marketing & Communications Director Connections Davis Jones - Managing Director, Connections Crystal Chou - Group Media Director Jacquie Alves - Media Director Carly Austein - Media Supervisor Alex Huang - Digital Media Director Ailyn Ventura - Digital Specialist Colette Ussery - Social Strategist Gary Stentz - Senior Director, Analytics Gabriela Elizondo - Associate Director, Analytics The Many Studios Production Lucy Campos - Group Director, Finance, Legal, and Business Affairs Ayanna Hart - Head of The Many Studios Adam McGinnes - Director/Senior Producer Matthew Moraski -Associate Producer / Director of Photographer, Remote Beth Lyden - Producer Takara Joseph - Production Coordinator Ira Ingram - DP TJ Gaskill - Camera Op B Ryan Young - Audio Lighting Don Chon - Director of Photography, Remote Tom Trainor - Director of Photography, Remote Kristian Day - Director of Photography, Remote Branson Cusack - Director of Photography, Remote Tom Carter, Editor Anthony Acosta - Photographer Joe Robbins - Director of Emerging Tech and Innovation Client: Wounded Warrior Project Jon Eaton - VP, Complex Care Dave Sonsky - Content Marketing & Social Media Director Judith Edwards - Manager, Social Media Jonas Harmon - Associate Director Campaign Partners Real Time Media - Sweepstakes Ilana Shusman - Senior VP, Business Development Debby Hrach - Director of Account Services Matt Eustice - Senior Project Manager Dana Messner - Fulfillment Project Manager 14Four - Website Production Jeff Oswalt - President Murphy Mumm - Executive Producer Sean Tyson - Producer Point Distribution - Skateboard Production Ambra Barber - Production Lead Additional Partners The Nine Club Sandlot Training Center; Selfie Control by Jackson Hole Travel & Tourism Board x Colle McVoy for Jackson Hole Travel & Tourism
Jackson Hole proved that sometimes, the best way to fix stupid is to make it shareable. “Selfie Control” turned Instagram—the very platform fueling dangerous wildlife encounters—into a real-time safety tool. Using spatial data, the filter warned tourists when they were too close for comfort, then went open-source so parks around the world could adapt it to their own species and rules. With 1.2 billion earned impressions and real behavior change, it’s proof that smart tech can go viral for good.
Affiliated Agency: New Thought Agency, Morgan Shields Photography
Credits: CLIENT: JACKSON HOLE TRAVEL + TOURISM Crista Valentino, Executive Director John Bowers, Marketing Manager Mike Geraci, Marketing Committee Julie Calder, Marketing Committee Sam Pope, Marketing Committee COLLE MCVOY: Ciro Sarmiento, Chief Creative Officer Jessica Henrichs, CEO Dustin Black, Executive Creative Director Alli Bolger, VP Group Brand Strategy Director Mike Schwab, SVP Group Account Director & Sustainability Leader Bridget Johnson, Account Director Joelle Rittershaus, Account Executive Lydia Choi, Creative Director Greta Hatzung, Designer 10 Thousand Design Lauren Colasanti, Associate Creative Director Kari Grundman, Senior Art Director Colin Travis, Senior Creative Technologist Larry Phiravanh, XR Technical Artist Andrew Miller, VP Group Earned Creative Director & Media Relations Director, Exponent Merideth Hagerty, Associate Earned Creative Director, Exponent Kerry Moore, Media Director Seth Zarate, Media Supervisor Chloe Hoff, Media Planner Kelly Van Eschen, Paid Social Media Director Mandy Behling, Paid Social Media Strategist Sam Johnson, Performance Marketing Director Shaughn O'Neill, Paid Search and Affiliate Marketing Supervisor Santana Baker, Senior Programmatic Media Strategist Tate Maki-Wickman, Senior Data Scientist Ryan Philippi, Associate Creative Director Allison Sadeghi, Senior Producer Sam Huinker, Interactive Producer Hannah Erickson, Project Manager Sandra Chute, Senior Producer Eric Skaare, VP, Director of Studio Amy Gohman, Senior Studio Designer Phil Kjelland, Senior Integrated Studio Artist

TV or Interactive/Enhanced TV: Make it Count by Trust & Will & Marketing Architects for Trust & Will
The humorous Trust & Will’s “Make it Count” message in its campaign brought home that end-of-life wishes are meaningful but lack legal standing and must be documented. The campaign series shows a disconnect by capturing authentic moments of people sharing end-of-life wishes with friends and family and legal requirements. The agency said campaign performance and brand metrics exceeded expectations, but stopped short of revealing numbers. The company in March closed a $25 million Series C funding round led by Moderne Ventures, with FT Partners serving as financial and strategic advisor.
Affiliated Agency: Marketing Architects - TV strategy, creative production and media
Credits: Dale Sperling, CMO, Trust & Will Alexa Zin, Creative Director, Trust & Will Dan Summers, Director of Performance, Trust & Will Viv Wan, VP Creative, Marketing Architects David Brame, Producer, Marketing Architects Catrina McAuliffe, SVP Strategy, Marketing Architects Stephanie Klabunde, VP Client Growth, Marketing Architects Kristen Albright, Director Client Growth, Marketing Architects; Rakuten – Connected/Streaming TV Campaign by Rakuten & Ocean Media for Rakuten
Rakuten’s connected and streaming TV campaign took a multi-layered approach to engage with household shoppers during the competitive holiday season. The campaign increased signups and strengthen brand awareness through humorous segments. In one spot two snowwomen snooped on the humans shopping online through a window. One snowwoman knew about the platform and had to explain to the one that did not how Rakuten’s cash back rewards can be combined with sale prices. No specific metrics were shared.
Affiliated Agency: Ocean Media - Media Planning and Buying Services
Credits: Clintton Fleschere, Chief Client Officer, Ocean Media Lori Kajiya, VP Account Director, Ocean Media Brooke Barber, Account Manager, Ocean Media Patti Ni, Senior Director of Growth Marketing, Rakuten; ViX Sees Install Rate Lift with LG Ad Solutions CTV Campaign by LG Ad Solutions for ViX
ViX, a Spanish-speaking streaming service, drove new customer acquisition, app installs, and increased time in-app by partnering with LG Ad Solutions. The campaign combined data, creativity, and personalization to reach new audiences through the strategic partnership by leveraging LG’s Native Home Screen Placements and audience targeting backed by first-party data.
Credits: Jair Lopez - Associate Director, CTV & Affiliate Marketing at Vix/TelevisaUnivision Lisa Morrisey - Sales Director, M&E at LG Ad Solutions Nick Leminh - Team Lead, M&E Account Management at LG Ad Solutions

Travel/Tourism/Hospitality: 150th Kentucky Derby Campaign by Two by Four for Churchill Downs
Marking a “once In a lifetime experience” for its 150th go-round, the Kentucky Derby embraced a new logo, website and two-month media campaign from Two by Four. Targeted to “bucket list enthusiasts” and “international tastemakers,” the effort used connected TV, online video, audio, rich media, out-of-home, paid search, paid social and influencers. The latter generated 15 million social media impressions, while TV ratings for the race were the highest in 35 years, website visits reached 2.1 million on Derby Day, and on-site merchandise sales rose 66%.
Affiliated Agency: N/A
Credits: Chief Creative Officer: Adam Von Ohlen, Two by Four Creative Director: Brad DeMarea, Two by Four Executive Creative Director: Bill Lindsey, Two by Four Copywriters: Nicole Mullins & Aaron Bonsignore, Two by Four Producer/s: Annie Tsikretsis, Amanda Dunal, Two by Four Senior Designer: Erika Park, Two by Four Account Team: Amy Partipilo, Allegra Sunday, Two by Four Media Team: Satish Kumar, Kaitlyn Collins, Two by Four; Let’s Play by The Shipyard for Visit California
For Visit California’s “Ultimate Playground” campaign, The Shipyard used national TV placements (e.g., ESPN, TNT, TBS), a one-day social media blitz, interactive quiz ads on Disney+/Hulu, gamified units, takeovers, podcast reads by Conan O'Brien and Rob Lowe, and a 3D-looking out-of-home ad in Los Angeles. Results included 72% ad recall, the highest-ever for a California brand spot; over 1.2 billion impressions; 267 million video views; a 50% click-through-rate, with 5.9 million clicks to a landing page; and 17.2 million OOH impressions.
Affiliated Agency: Havas Media Network
Credits: Beth Shaini, Group Media Director, The Shipyard Lori Richards, Associate Media Director, The Shipyard Murphy Montes de Oca, Media Supervisor, The Shipyard Yasminah Shabbar, Media Planner, The Shipyard Emily Bonsignore, Associate Media Director Paid Social, The Shipyard Rachel Smutney, Account Director, The Shipyard Michelle Mcintosh, Senior Account Supervisor, The Shipyard Caroline In de Braekt, Account Manager, The Shipyard Kerry Krasts, Executive Creative Director, The Shipyard Mauro Borges, Creative Director, The Shipyard Melissa Thomas, Senior Copywriter, The Shipyard Kevin Lukens, Associate Creative Director, The Shipyard Mason Thibo, Senior Videographer, The Shipyard; Design Beyond Borders: World Design Capital 2024 by Vuja Dé Digital for World Design Capital 2024 (San Diego–Tijuana)
To drive awareness of over 600 public events marking the co-designation of San Diego’ and Tijuana as “2024 World Design Capital,” the Vuja Dé Digital agency targeted both markets through bilingual messaging, partnerships with the San Diego Tourism Authority and the Tijuana Tourism Board, and a campaign that included programmatic, paid social, paid search, email marketing, and such OOH elements as LED banners at the San Diego Padres’ Petco Park baseball stadium, trolley wraps and bus shelter ads. The various events drew over 350,000 attendees.
Credits: Maria Fernanda Currea, Marketing Director, World Design Capital 2024 Todd Juneau, Co-Founder, Vuja Dé Digital Kelly Maguire, Co-Founder, Vuja Dé Digital Nikki Seaman, Manager, Project & Client Services, Vuja Dé Digital Bijan Malaklou, Senior Director, Creative Strategy, Vuja Dé Digital Fernanda Ford, Senior Director, Search, Vuja Dé Digital Bruno Braga, Director, Programmatic, Vuja Dé Digital David Bender, Director, Social, Vuja Dé Digital Rob Rivera, Director, Analytics, Vuja Dé Digital

Wildcard: LOVESAC & ARCHITECTURAL DIGEST put the accent on style for the launch of PillowSac Accent Chair by Hearts & Science for LOVESAC
LOVESAC used digital, editorial, influencer and experiential marketing to drive sales of its PillowSac Accent Chair. It formed a partnership with Architectural Digest to reinforce the chair’s positioning, and conducted a launch event at Manhattan’s Bowery Hotel. It also brought in design influencers like Erin Conway, Julie Sousa and Moji Ojediran, with a combined audience of over 3 million. And it published two native articles, supported by promotions across Condé Nast’s platforms. The campaign surpassed expectations and led to the PillowSac Accent Chair selling out.
Affiliated Agency: KWT, Boathouse
Credits: Christine Bragg, Director of Activation, Lovesac Lindsey Brink, VP of Brand Marketing and Activation, Lovesac Stephanie Contino, Senior Manager, Media Marketing, Lovesac Erin Parejko, Senior Manager, Brand Activation, Lovesac Lauren Cook, Social Media and Influencer Partnerships Manager, Lovesac Madison Grady, Brand Activation Manager, Lovesac Angel Romer, Brand Activation Specialist, Lovesac Kathryn Meier, Hearts & Science Alexia Polachek, Hearts & Science Stacy-Ann Effs, Hearts & Science Brittany Fama, Hearts & Science Matt Levison, KWT Lauren Wright , KWT Erin Ally, KWT Alexandra Ferraro, KWT Teonna Breland, KWT; Transforming Duke Cannon’s media strategy by Croud for Duke Cannon
The men’s grooming product Duke Cannon attempted to expand beyond direct-to-consumer sales with an approach encompassing the entire ecosystem its customers shop in. It worked with GroundTruth, a hyper-geo focused programmatic partner and targeted likely purchasers in range of Walmart and Target locations . The campaign led to 91k+ store visits within an eight-week flight at a cost per visit that was 85% below platform benchmark. It also produced an 11.9% incremental lift in in-store Walmart locations, and a 5.6% increase in overall revenue sales.
Affiliated Agency: GroundTruth - Media Platform
Credits: Katie McMahon, Associate Director of Strategy, Croud Mark De Falco, Senior Strategy Manager, Croud Evan Smith, Lead Analyst, Croud Andrew Lashuk, Associate Data Scientist, Croud Oliver Perez, Chief Marketing Officer, Duke Cannon Jessi Hamilton, Director of Sales, GroundTruth; Mere Mortals by The Shipyard for San Francisco Ballet
The San Francisco Ballet asked ChatGPT to critique the human artistry of its “Mere Mortals” program in an effort that focused on the clash between tech and the arts. The media budget was less than $100K, but the campaign drove the conversation online, organic social reaching 32 million people. Mentions of the San Francisco Ballet rose by 388% season over season, and “Mere Mortals” became the Ballet’s highest revenue mixed-repertory, non-traditional show in 19 years. It also drew five times the number of tech-savvy attendees.
Affiliated Agency: Hamill industries - created the show itself and the AI imagery
Credits: Dave Sonderman, Chief Creative Officer, The Shipyard Jenny Barthe, VP, Group Director of Account Strategy, The Shipyard Mark Hillman, Executive Creative Director, The Shipyard Dan Crumrine, Associate Creative Director, The Shipyard Mauro Borges, Creative Director, The Shipyard Eric Davis, Associate Creative Director, The Shipyard Amanda Moul, VP, Account Management, The Shipyard Beth Shaini, Group Media Director, The Shipyard Sam Ingles, Senior Media Planner, The Shipyard Andrew Ameter, Senior Data Strategist, The Shipyard Josh Milenthal, Brand Strategist, The Shipyard Lisa Poppen, Chief Marketing Officer, San Francisco Ballet San Francisco Ballet

2024 Finalists

Planning & Buying Awards