Meet Volta Media: Reaching Customers Throughout the Path to Purchase:
Meet Volta Media!
We're strategically located in places where consumers (i.e. your audiences) already spend their time and money. Our digital, place-based media network allows forward-thinking brand partners like you to reach our high-value audiences moments before they enter a store. What does this mean for your brand? RESULTS.
We've delivered a $2.01 iROAS for our partners (+51% vs. OOH industry average*).
With over 1.1B monthly impressions on 5,900+ screens in 32 states, we're the perfect solution for brands like yours that are looking to drive real-world results.
*Source: Catalina & Circana. Aggregated Volta iROAS study benchmarks. Promoted Brands industry average is $1.33 across all OOH campaigns.
Programmatic DOOH: The Power of Tech, Service & Creativity Combined:
Technology itself is not enough. Join Lucy Markowitz, SVP of US Demand at Vistar Media, for an engaging keynote highlighting this new wave of programmatic advertising and how marketers are best harnessing the tools that digital out-of-home has to offer. With advancements in data, tech, service and creativity, marketers are leveraging programmatic DOOH like never before to drive home successful campaigns with proven results.
In recent years, Ryan led client partnerships for the CNN Digital portfolio across multiple territories, focusing on the brand’s digital, mobile and branded content offerings, and was among the sales leadership team for the successful launch of the HBO MAX with Ads steaming product.
The Next Frontier of Connected TV is Outside the Living Room:
Atmosphere is the biggest media company that most people have never heard of. Why? Because they’ve done something that hasn’t been done before – they’ve created a new content & advertising ecosystem designed specifically for TV screens Outside The Living Room. Reaching 120M+ monthly viewers across 65K+ U.S. businesses – bars, restaurants, gyms, and more – Atmosphere has enabled intentional advertising on these formerly ‘dormant’ TV screens.
Atmosphere CRO Ryan Spicer will describe the need for brands to find their audiences wherever they are, the power of content that’s designed for businesses, and the art of designing new creative for a new advertising lane.
Ian started in Sports Marketing as Director of Marketing for the Houston Astros' Triple-A Baseball team. Joining Lamar in 2004, he progressed through roles in Events & Sports Marketing, National Sales, Innovation, and Digital Out-of-Home Strategy.
Ian's contributions drove tech adoption, digital innovation, and sales strategy, enhancing both OOH and Lamar's digital presence. As Lamar's VP of Digital Growth and GM Programmatic, he collaborates on strategic Digital OOH plans with Programmatic SSPs, DSPs, and clients. Ian's unique ties in Lamar's IT and Digital Network Operations explore innovations like APIs, social integration, data utilization, and interactive tech while preserving OOH's core.
He chairs the Innovation Committee for the OAAA and serves on Boards with organizations like Colossal Media, DPAA, DSF, DSE, GeoPath, Cards and Culture, and more.
A Louisiana State University graduate, Ian received the OAAA Inaugural "Rising Star" Award in 2019 and made Baton Rouge's Forty Under Forty list. Beyond work, Ian hosts the "Digital & Dirt" podcast and enjoys family time with wife Katie and their four children in Baton Rouge, LA.
Data & Creativity in OOH:
Ian Dallimore, VP of Growth at Lamar Advertising, explores the significance of data and creativity in Out-of-Home (OOH) advertising, underscoring their roles in both engaging audiences and measuring campaign effectiveness. The OOH industry's evolution enables precise validation of media strategies, seamlessly integrating into omnichannel efforts. Effective measurement quantifies campaign impact, with Lamar collaborating with top measurement partners for privacy-focused, high-quality data studies. Creative excellence is paramount in today's tech-driven world, showcased through dynamic creativity and contextually relevant messaging. Join the discussion to understand how data and creativity are shaping the future of OOH advertising.
Previous to Captify, Rachel was a founding team member at 360i and IgnitionOne through to their acquisition by Dentsu, and global head of growth at OpenSlate which was acquired by DoubleVerify. She is an active investor and advisor in the industry, having sat on the advisory board of Adotube leading to their acquisition by Exponential and of Futures Media acquired in 2021 by Chief Media. Rachel is also a multi-year executive mentor for SFBIG and the AMA, as well as a volunteer career advancement lecturer across local school districts in northern California.
Transform Your DOOH Campaigns with Real-Time Search Intent Data:
In today’s rapidly evolving advertising landscape, the proliferation of DOOH has given marketers another channel to effectively meet consumers where they are. However, challenges that have followed traditional out-of-home remain – how do you choose high-value placements? How do you measure the impact of your DOOH campaigns? New datasets now offer advertisers unprecedented opportunities to engage with their target audiences with greater precision and concrete measurement.
Join Captify’s Rachel Klausner as we explore the limitless possibilities of integrating real-time search intent data into your DOOH strategy and chart a course toward a more engaging and measurable future.