Presenter: Roger Barnette, CEO, MessageGears

Doing More With Less - Making Your Tech Stack Work for You, Not Against You:
When your brand’s data is organized and accessible, chaos becomes order. When tech gets out of the way, your customer's data and behavior leads the way—so you can deliver a better experience and build brand loyalty.

Doesn’t that sound so dreamy?! 

In this session, CEO of MessageGears, Roger Barnette, will reveal exactly how this dream is an attainable reality. 

Many enterprises struggle with all-too-common data sync and systems issues. It can take weeks to get a personalized offer into your ESP… let alone out the door. 

With a new approach, you can easily deliver real-time, personalized messaging while also increasing engagement rates across channels. But the real champagne-popper? Your total marketing software costs can drop dramatically along the way.

At the end of the day, every marketer wants to make one-to-many campaigns feel like one-to-one messaging. Don’t miss out as Roger dives into:

• How to make your data work for you, so you can achieve more humanized marketing
• Doing more with less, especially when pressure to cut and consolidate spend is high
• Creating relevant, dynamic, and timely cross-channel communications

Presenter: Benjamin Dorr, Chief Operating Officer, Cordial

Benjamin Dorr is the Chief Operating Officer of Cordial and leads its cross-functional strategy and finance teams. Benjamin has been an entrepreneur, executive, and advisor in marketing technology, eCommerce, and digital media for almost twenty years, and he began his career in financial services and venture capital. Originally from Houston, Benjamin now lives on Bainbridge Island in Washington state with his wife, their daughter, two dogs, and two rabbits.

Automate Everything:
Imagine a world where you’re sending millions of high-conversion emails without ever touching a message. Your customers continue to engage with your brand because they feel seen, not because you’ve offered them another discount. This session dives into the role of automation for data-driven brands who want to achieve consistent customer growth and profitability.

Presenter: Rachel Cowlishaw, Director of AI Activation | GTM Strategy & Enablement, Movable Ink

Rachel Cowlishaw has been with Movable Ink for three years. Prior to that she worked on the client-side in a variety of marketing and CRM roles within the luxury retail space. She joined from Neiman Marcus, where she spent 6 years, overseeing Personalization and CRM Marketing across email, SMS, and mobile. While there she also led cross-functional agile team, focusing on A/B testing and scaling personalized customer experiences and omnichannel journeys across stores and online. At that time, Rachel was a client of both Movable Ink and Coherent Path (now Da Vinci), an AI-drive content personalization engine that Movable Ink acquired in 2022. Formerly on the Retail Strategy team at Movable Ink, she now serves as Director of AI Activation where she leads the go-to-market integration efforts, provides strategic guidance on existing clients, ensures the success of pilots, and helps scale the AI business to a broader subset of customers.

Presenter: Michael Rao, Senior Solutions Consultant, Iterable

Michael is a Senior Solutions Consultant at Iterable, where he has been for almost 2 years. He is passionate about breaking down complex technical concepts and helping clients achieve their marketing goals with the right technology. He partners with Account Executives to ensure technical fit and strategic business alignment of the Iterable platform with customer needs and resource availability.

SMS Strategies for the Savvy Marketer:
SMS enables near real-time connection and engagement at massive scale, making it a truly invaluable medium for brands—but only if it’s done well. In this talk we will discuss how marketers can get started with SMS and seamlessly incorporate it into their cross-channel strategy. You’ll come away with a better understanding of how to launch, manage, and optimize an SMS program that’s catered to your organization’s—and your customers’—specific needs.

Presenter: Nessa Felleson, VP Strategy, Data Axle

Felleson has been with Data Axle for seven years and has 15 years of professional agency experience. She will continue to build client relationships, showcasing best-in-class strategic thinking and ensuring clients are prepared for the ever-changing business landscape. She specializes in customer acquisition, B2B2C marketing and complex omnichannel marketing. 

The 80/20 Rule of Audience Data: How to Find (and Use) Data That Makes a Difference:
Do you feel overwhelmed by the amount of data your organization has at its fingertips? You’re not alone. With so many sources of data available to email marketers, how do you sift through it all to find the data that will truly impact the results of your campaigns? In this talk, we will explore the 80/20 rule of audience data and use it as the lens to sort your existing data, discover new data attributes that will help you target and personalize your campaigns to increase performance. This session will cover real-world, practical examples of segmentation.