Rules of Engagement: Winning The Attention Wars of 2019

Live from Email Insider Summit

Sunday, December 9

4:30 PMGold Room, Level 1
6:00 PMVahalla Room

Monday, December 10

7:00 AM
Day 1: Engagement Is The New Conversion
8:00 AMStein Ballroom, 2nd Floor
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
Watch Video
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost
9:15 AM
Keynote: Caring for Customers Personally Through Email
Presenter
Emily Randall, Interactive Digital Media, Chick-fil-A
Watch Video
9:45 AM
Panel: Engaging the Disengagement Battle
Moderator
Tara Clark, Senior Director, Lifecycle Marketing, Zillow Group
PanelistS
Vanessa Boutwell, Director of Consumer Engagement Marketing, Logitech
Megan Crilly, Specialist, Email Marketing, TransUnion
Liam Savage, Customer Marketing Specialist, Virgin Holidays
Watch Video
10:30 AM
Watch Video
11:00 AM
Presentation: Leveraging What You Already Have
Presenter
Brian Schmidt, Director of CRM, Growth & Retention, Fender Musical Instruments
Watch Video
11:30 AM
Panel: No, Wait!: Our Messaging Screw-Ups and What We Learned
Moderator
Susan Scales, Social Media Consultant, Humana
PanelistS
Stephanie Johnson, Email Marketing Coordinator, The Biltmore Company
John McMahon, Group Marketing Manager, Intuit
Julie Witsken, Director of Email Marketing, AARP
Watch Video
12:00 PM
Roundtables
12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Watch Video
2:00 PM
Afternoon Activities
4:00 PMFlagstaff Room
6:30 PMOlympic Ballroom foyer

Tuesday, December 11

7:00 AM
Day 2 Sessions: Executing on One-to-One Tactics
8:00 AMStein Ballroom, 2nd Floor
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
Watch Video
9:00 AM
Keynote: The Marketer’s Crawl, Walk, Run Journey to Personalization
Keynote
Monica Deretich, Vice President of Marketing & CRM, JustFab
Watch Video
9:30 AM
Panel: The New Personalization: Learning From the DTC Mavericks
Moderator
Narasu Rebbapragada, Associate Director, Digital Marketing Capabilities & Innovation, The Clorox Company
PanelistS
Lucy Chen, Lifecycle Marketing Manager, Autolist Inc
Scott Cohen, CRM Marketing Manager, 1800-Contacts
Lynn Luong, Senior Manager, Digital Marketing, AVON
Wayne Miller, Growth Marketing Lead, Uber
Watch Video
10:15 AM
Watch Video
10:45 AM
Panel: Building an RFP...The Right Way
Moderator
Nina Lentini, Editor, Events and Research, MediaPost
PanelistS
Kayla Beck, Senior Manager, Email Delivery and Quality Control, SouthWest Airlines
Allie Donovan, Director of CRM & Retention, Boxed
Lexi Sigesmund, Senior Manager, Digital and Content Strategy, Chobani
Watch Video
11:30 AM
Presentation: Managing Welcome Email Deliverability at Scale
PresenterS
Lisa Erickson, Sr. Director CRM, Sleep Number
Adam Reynolds, Sr. Manager, Email & SMS Marketing, Sleep Number
Watch Video
12:00 PM
Roundtables
12:45 PM
Lunch
1:00 PM
Sponsor Luncheon Presentation
Watch Video
2:00 PM
Afternoon Activities
4:00 PMChampions Club next to Ski Lockers
6:30 PMBighorn Room @ Silver Lake Lodge
7:30 PMSilver Lake Lodge
9:30 PMChampions Club next to Ski Locker room at Steins

Wednesday, December 12

7:00 AM
Day 3: The Better Customer Experience
8:00 AMStein Ballroom, 2nd Floor
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
Watch Video
8:45 AM
Keynote Interview: Holding a Mirror Up To Customer Action
Interviewee
Brian Coleman, Vice President, Small Business Customer Loyalty Marketing, American Express
Interviewer
Steve Smith, VP, Editorial Director, Events, MediaPost
Watch Video
9:15 AM
Panel: Are the Robots Really Helping Us Be Better Marketers?
Moderator
Kait Creamer, Manager, Digital Marketing, MakeMusic
PanelistS
Morgan Chemij, Director II: Marketing & CRM, Americas, HP.com
Neil Gogate, Senior Manager, CRM and Acquisition Marketing, Mattel
Luke Kintigh, Head Of Publishing, Intel
Watch Video
9:45 AM
Watch Video
10:15 AM
Presentation: Building the Multi-Touch Experience
Presenter
Amanda Scarnechia, Manager, CRM and Consumer Data, The Scotts Miracle-Gro Company
Watch Video
10:45 AM
Roundtables
11:15 AM
Conference Concludes

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