Rules of Engagement: Winning The Attention Wars of 2019

Live from Email Insider Summit

Sunday, December 9

Monday, December 10

8:00 AM
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Day 1: Engagement Is The New Conversion
9:00 AM
Opening Remarks
MC
Steve Smith, VP, Editorial Director, Events, MediaPost
9:15 AM
Keynote
9:45 AM
Engaging the Disengagement Battle
Presenter
Megan Crilly, Specialist, Email Marketing, TransUnion
10:15 AM
Hire or Fire: Do You Still Need Your Agency?
Presenter
Morgan Chemij, Director II: Marketing & CRM, Americas, HP.com
11:15 AM
Personalization: Caring for Customers Personally Through Email
Presenter
Emily Randall, Interactive Digital Media, Chick-fil-A
11:45 AM
No, Wait!: Our Messaging Screw-Ups and What We Learned
12:15 PM
Roundtables
1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
2:00 PM
Afternoon Activities

Tuesday, December 11

8:00 AM
Registration & Breakfast
8:15 AM
Sponsor Breakfast Presentation
9:00 AM
Day 2: Executing on One-to-One Tactics
9:00 AM
Keynote
9:30 AM
Panel: The New Personalization: Learning From the D2C Mavericks
10:00 AM
Presentation: Sleep Number on Balancing Acquisition and Deliverability
Presenter
Adam Reynolds, Sr. Manager Email/SMS Marketing, Sleep Number
10:45 AM
Panel: Building an RFP...The Right Way
Panelist
Brian Schmidt, Director of CRM, Growth & Retention, Fender Musical Instruments
11:15 AM
Presentation: New and Exciting Adventures In A/B Testing
11:45 AM
Case Study
12:00 PM
Roundtables
1:00 PM
Lunch
1:10 PM
Sponsor Luncheon Presentation
2:00 PM
Afternoon Activities

Wednesday, December 12

7:00 AM
Day 3: The Better Customer Experience
8:00 AM
Registration & Breakfast
8:45 AM
Keynote
9:15 AM
Are the Robots Really Helping Us Be Better Marketers?
Panelist
Luke Kintigh, Head Of Publishing, Intel
9:45 AM
Presentation: The Cross-Channel Experience
Presenter
Anne Schultheis, Loyalty Marketing Manager, Kahala Brands
10:15 AM
Is Multimedia Really Working In the In-Box?
10:45 AM
Roundtables
11:15 AM
Conference Concludes

Live Event Coverage