June 23 - 26, 2019
Marbella Spain

Thriving In The GDPR Age

Despite the grave warnings, GDPR hasn't killed off the email business. Instead, European marketers are adjusting to the new game, rebuilding their email lists and embracing automation, testing, cross-channel integration, and new features.

Join us as we explore how leading European brands are developing customer lifecycles in email and how collaboration, testing, optimization and automation are helping emai marketers accomplish these goals. At the show, email marketers and CRM managers will also be discussing topics including: win back campaigns, testing and measurement, cross-channel integration and interactive email.

We will hear from European brands about email's power and its ability to create customer journeys that translate into customer loyalty and ROI. Then join us for fun-filled afternoons and evenings with networking activities, dining experiences and cocktail parties with the industry's top marketing and agency executives.

Join the conversation #MPEIS

Content Programmer

Dianna Dilworth, Event Programming Director, MediaPost & DDC Media

Programming Committee:

Maaike van Prooijen, Event & Community Marketer, Tacx

Robin Riemslag, Customer Journey Expert at ING Bank the Netherlands

Beata Linz, Email, Digital & Brand Marketing Consultant, Beata Linz Consultancy

Gianfranco Cuzziol, Director CRM and Data, Intermarketing Agency

Previous Email Insider Summit Europe Attendees

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Agenda

Sunday, 06/23

18:30
Welcome Cocktail Reception
Pianist Terrace

Monday, 06/24

Day 1 Content Sessions
08:00
Breakfast
Los Naranjos
08:30
Registration
Condes Foyer
09:00
Opening Remarks
Condes 1 + 2
09:15
Keynote: How Email is Powering Social Change
Join Alice Cornell, Director of Email Deliverability at Change.org, to learn how email is empowering 300 million people across the world to create the change they want to see and discuss the challenges involved in running the email programme for the world's biggest platform for social change.
Keynote
Alice Cornell, Director of Deliverability, Change.org 
09:45
Panel: Engaging the Disengagement Battle

Read rates appear to be declining. Email clients are giving users easier ways to unsubscribe. Keeping customers engaged has never been harder and more critical. Marketers who have fought back the disengagement challenge share how they are analyzing reader behaviors and crafting engagement strategies for maintaining the base.

Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
Panelist
Teri Rosenbaum, CRM & Lifecycle Lead, Coinbase 
10:30
Coffee Break & Networking
Condes Foyer
10:50
Panel: List Building Post-GDPR

GDPR clean-up means that list sizes have dropped. Now it’s time to get those numbers back up through creative customer acquisition strategies. In this panel, we’ll hear from brands about how they have revamped their list building approach to grow their database size in a new world of regulations.

11:30
Case Study
12:00
Roundtables
Condes 1 + 2
13:00
Lunch
Los Naranjos
19:00
Cocktail Party
Vai Tahi Lawn
20:00
Dinner Reception
Vai Tahi Lawn

Tuesday, 06/25

Day 2 Content Sessions
08:00
Breakfast
Los Naranjos
08:30
Registration
Condes Foyer
09:00
Keynote
Keynote
Moritz Wolf, Head of Customer Marketing and Strategy eCommerce & Direct to Consumer EMEA, HP 
09:30
Panel: The New Personalization: Learning From Brands on the Front Lines

Deep personalization reaches far beyond the custom subject line and "Dear XXXX." A new generation of brands are showing how true one-to-one leverages data and messaging seamlessly across touchpoints to understand a customer's personal shopping journey, relationship to the brand, and future needs. We ask some of the most innovative emerging brands to share how they are using messaging to drive performance and build brand all at once.

10:15
Coffee Break & Networking
Condes Foyer
10:45
Panel: How to Use Data to Tell Customer Stories

Customers love to hear about themselves, so what better way to communicate than to tell them their own story. Marketers have been experimenting with year end summaries and birthday roundups, with great success. In this panel, we’ll hear from brands that are putting up a mirror to customer behavior and using data to create engaging graphic content that sells.

11:15
Case Study: How to Restart an Email Program and Do it Right
Rehauling an email program can be a lot of work, but sometimes a restart is what a company needs to succeed. In this presentation, we'll hear how Tractive implemented a new strategy focused on engagement to solve their email challenges.
Presenter
Sanda Briciu, Digital Marketing Manager, Tractive 
12:00
Roundtables
13:00
Lunch
Los Naranjos
19:00
Cocktail Party
20:00
Dinner Reception

Wednesday, 06/26

08:00
Day 3 Content Sessions
08:00
Breakfast
08:30
Keynote
Condes 1 + 2
09:00
Panel: Testing 1..2..3: Is This Thing On?

Email programs have lots of moving parts that must be constantly optimized in order to succeed. In this panel, we’ll hear from leading brands about how they are optimizing campaigns through testing. We’ll look at what they are testing, what they are learning and what takeaways they take back to the drawing board.

Moderator
Kath Pay, CEO, Holistic Email Marketing 
09:45
Case Study
10:15
Roundtables
11:00
Conference Concludes

Featured Speakers

Sanda Briciu

Tractive
Digital Marketing Manager

Alice Cornell

Change.org
Director of Deliverability

Moritz Wolf

HP
Head of Customer Marketing and Strategy eCommerce & Direct to Consumer EMEA

Dianna Dilworth

MediaPost
EIS EU Program Director

Kath Pay

Holistic Email Marketing
CEO

Teri Rosenbaum

Coinbase
CRM & Lifecycle Lead

Activities

What people are saying about this event

Venue

A unique resort in Marbella Spain.

Registered attendees of the Summit may book accommodations at the Don Carlos Leisure Resort at a discounted group rate for a limited time. To book within our room block at the discounted rate please use the following link and follow the instructions: https://doncarlosresort.com/en/mediapost/

Brand Marketer Program

Insider Summits are complimentary to Brand Marketers who meet our requirements.

To qualify, you must:

* Control the Email strategy and budget at your company
* Currently work at a well-known consumer brand
* Serve as Senior Level Management or above
* Agree to attend all sessions and all 3 days of the Summit

Reasons and Benefits To Attend:
* Unparalleled access and knowledge sharing with the leading minds in the Email Marketing Industry
* Opportunity to hear from and interact with over 40 speakers who are senior level brand marketers and solutions providers
* Morning Sessions provide best practices, case studies, and newest tactics which can all be applied to your marketing strategies
* Be part of driving the Email Channel forward as a key component of marketing campaigns, within your company and the industry
* Unlimited access to stay in touch with the office: WiFi enabled conference room and quite office area; opportunities in morning to stay up to date at the office; afternoon five hour break in order to stay on top of duties
* Congenial, relaxed experience. No one on ones, all attendees are working together to promote email
* Enhance your email marketing initiatives with new solutions learned and partnerships gained

Complimentary Brand Marketer pass includes:
* Summit registration ($2995 value)
* Accommodations at the hotel for three nights
* No Charge Activities such as golf, fishing charter, kayaking, dolphin cruise, and more
* Meals, drinks and functions over three days

To begin the application process simply send your full contact info and one or two sentences about your role to Jon Ronga at jronga@mediapost.com.

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What other Brand Marketers from Europe are saying about their experiences as a VIP at the Email Insider Summit...


"With the Email Insider Summit you have exceeded my expectations.  The experience has been very interesting and profitable for my job.  The content relevant and practical while giving me the chance to meet other professionals with similar experiences.  In reference to the activities and accommodation, what can I say?  Simply amazing."  
- Lydia Pérez, CRM Executive, CINESA-UCI, Spain

"EIS Europe always manages to be just ahead of the curve with discussions on topics that are immediately or soon to be relevant.  It has only been a few days since the conference and I have already put in place some of the many, many superb and advanced ideas discussed, and I know that by so doing, I can help improve my team's bottom line.  The volume of content covered in a just a few days and the level of discussions taking place were more advanced than at most conferences.  A beautiful hotel and superb food along with a great mix of brands, agencies and tech suppliers made for a really great event."
- Olly Beckett, Senior Database Marketing Manager, Expedia

"Best event I've been to in years. The way MediaPost managed to set up a group to share knowledge in three days was perfect. What I liked the most was the level of interaction throughout the whole session which made it the most useful summit I've ever attended.  It's important that you can discuss experiences, problems and ideas in different groupsettings and 1-on-1. The Summit program gave a great opportunity to do this.  Everyone was looking to share experiences and CRM examples of their business and industries, and best of all: MediaPost managed to select the perfect location which gave every participant the perfect mood to share what they know."
- Coen van de Ven, CRM Manager, EMEA, Samsung

"The Email Insider Summit - Europe is a great way to get loads of valuable information and inspiration in a very short time. The organization is excellent and speakers and attendees are very professional.  A fantastic and enjoyable way of getting to know fellow email enthusiasts and sharing thoughts on the business!"
- Anja Bimmel, E-business Developer, Transavia

"EIS EU was the perfect combination of endless networking and learning in an exciting venue. I highly recommend joining this summit when you have the opportunity."
- Jeroen Millenaar, Manage, Online Marketing, Allsecur (an Allianz company)

"Thank you for hosting such a wonderful and successful international event. The quality of the speakers and content was excellent, the sponsored lunches and dinner events provided outstanding food and atmosphere for conference members to interact and to get to know each other."
- Raúl Cabrera Díaz, Director of Marketing and Sales, CINESA-UCI, Spain

"I just wanted to send a quick note to let you know I thought the conference was excellent.  The panels and workshops were fantastic (I particularly enjoyed the roundtables).  Great location & interesting speakers!  Thanks for a great event!"
- Jamie McHale, Digital Marketing Manager, Studio Canal UK

"I really enjoyed MediaPost's Email Insider Summit Europe event.   It is a great format where you get to know almost all people without any sales pitches and pushy advertisers. The intimate group size was perfect and I am sure we will do business with some of the advertisers/participants in the future.  Thank you again for a great event!"
- Alex Baar, Digital Experience Marketer, Bakker.com

"I attended the Email Insider Summit Europe at the Epic Sana resort in the Algarve (Portugal) last week. It was a great experience and I met lots of great people and Email Insiders. The content of the sessions was incredibly useful and of a high level. The ambiance was amazing and the intimate setting allowed networking in an informal way. I would highly recommend this event, because this is a major opportunity to meet the best e-mail marketers in the world. Credits to MediaPost and all sponsors of the event as they took great care of us."
- Niek Stofbergen, Senior Email Marketer, Kleertjes

"Thank you so much for an interesting and exited week!  I heard great keynotes, met a lot of new interesting people and went home with new and inspiring information!  Thank you all again!
- Saartje de Wit, Online Service Manager, E-mail, OHRA / Delta Lloyd

"I just wanted to send a huge thank you for inviting me to the Email Insider Summit this week.  It really was an extremely useful and thoroughly enjoyable conference -  I learnt lots, met lots of great people and got far too much sun!  Definitely one of a kind!"
- Olivia Purton, Commercial Marketing Manager, Zoopla Property Group, UK

"EIS is the best event of the year. Top-notch content, true subject matter experts and a real sense of community among peers. The amazing locations and group outings don't hurt either!"
- Matt Annerino, Director Database Marketing, Live Nation

"EIS is one of the best conferences I've attended when it comes to world of email marketing! The intimate setting allows great conversation with peers and I love all the gold nuggets I pick up from the sessions...nuggets of opportunity that are leveraged to improve the email platform for FedEx."
- Andrew Bailey, Marketing Specialist Advisor, FedEx

"I always find these events so valuable. As the channel evolves, the content just keeps getting better. It's reassuring to know that there are other like-minded views and equally actionable efforts being put forth from my marketer counterparts in similar and other industries."
- Jai Williams, Email Marketing Manager, InterContinental Hotels Group

To begin the Brand Marketer Program application process, if you meet the qualifications above, simply fill in your full contact info in the form below.
Questions? contact Kevin Massa at massa@mediapost.com.

VIP Application

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.