Marbella Spain - June 23 - 25, 2019

Event Sponsors

Agenda

Sunday, 06/23

18:30
Welcome Cocktail Reception
Pianist Terrace

Monday, 06/24

07:30
Breakfast at Los Naranjos
Los Naranjos
08:00
Registration & Networking
Day 1 Content Sessions
08:30
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
09:00
Opening Remarks
Condes 1 + 2
MC
Dianna Dilworth, EIS EU Program Director, MediaPost 
09:15
Keynote: How Email is Powering Social Change
Join Alice Cornell, Director of Email Deliverability at Change.org, to learn how email is empowering 300 million people across the world to create the change they want to see and discuss the challenges involved in running the email programme for the world's biggest platform for social change.
Keynote
Alice Cornell, Director of Deliverability, Change.org 
09:45
Panel: Engaging the Disengagement Battle

Read rates appear to be declining. Email clients are giving users easier ways to unsubscribe. Keeping customers engaged has never been harder and more critical. Marketers who have fought back the disengagement challenge share how they are analyzing reader behaviors and crafting engagement strategies for maintaining the base.

Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
PanelistS
Hannah Dwyer, Global CRM Manager, TripAdvisor 
Teri Rosenbaum, CRM & Lifecycle Lead, Europe, Coinbase 
Joanne Wilkinson, Senior eCommerce Content & Digital Marketing Manager, M&Co 
10:30
Coffee Break & Networking
Condes Foyer
10:50
Panel: Testing 1..2..3: Is This Thing On?

Email programs have lots of moving parts that must be constantly optimized in order to succeed. In this panel, we’ll hear from leading brands about how they are optimizing campaigns through testing. We’ll look at what they are testing, what they are learning and what takeaways they take back to the drawing board.

Moderator
Kath Pay, CEO, Holistic Email Marketing 
PanelistS
Lawrence Daffurn, CRM Campaign & Data Manager, Arsenal Football Club 
Enikö Urban, Email Marketing Lead, de Bijenkorf 
11:30
Case Study: This Isn’t Just a CRM Strategy, This is an M&S CRM Strategy
Marks & Spencer is leveraging their strategic partnerships to tackle resource limitations and improve relevancy, frequency and personalisation. Join Amy Hornby, International CRM Manager at M&S, as she talks about the company's latest CRM strategy and setting the business up for success.
Presenter
Amy Hornby, International, CRM Manager, Marks & Spencer 
12:00
Roundtables
Condes 1 + 2
Email for Social Change led by Alice Cornell
Email Testing led by Kath Pay
CRM Strategy led by Amy Hornby
12:45
Lunch pick-up - buffet
Condes Foyer
13:00
Sponsor Luncheon Presentation
General Session Room: Condes 1 + 2
Private Excursion to Marbella Old Town
Private Boat Trip in Esteponia
19:00
Cocktail Party
Vai Tahi Lawn
20:00
Dinner Reception
Vai Tahi Lawn

Tuesday, 06/25

Day 2 Content Sessions
08:00
Breakfast
Los Naranjos
08:30
Registration
Condes Foyer
08:30
One on One Meetings
One on One Meetings scheduled for select attendees. Invites are on a case by case basis so please check your inbox.
09:00
Keynote: How Email Leads the Way Towards Effective Omnichannel Experiences
Organizations today are challenged by digital transformation and how to create seamless omnichannel experiences. Join Moritz Wolf, Head of Customer Marketing EMEA at HP, to hear how an “email-first” approach to orchestrate and test experiences can guide organizations on developing successful customer strategies and focus on the right experiences.
Keynote
Moritz Wolf, Head of Omnichannel CRM EMEA, HP 
09:30
Panel: The New Personalization: Learning From Brands on the Front Lines

Deep personalization reaches far beyond the custom subject line and "Dear XXXX." A new generation of brands are showing how true one-to-one leverages data and messaging seamlessly across touchpoints to understand a customer's personal shopping journey, relationship to the brand, and future needs. We ask some of the most innovative emerging brands to share how they are using messaging to drive performance and build brand all at once.

Moderator
Kath Pay, CEO, Holistic Email Marketing 
PanelistS
Skip Fidura, Responsible Marketing Committee Chair, DMA UK 
Divya Rathi, Senior Officer - Direct Marketing, Ecommerce, Qatar Airways 
Charlotte Smink, Senior E-mail Marketeer, Kleertjes.com 
10:15
Coffee Break & Networking
Condes Foyer
10:45
Case Study: Using Algorithms to Make Human Connections
Finding the right candidate can be difficult for companies with job vacancies. Randstad wanted to help connect clients with suitable job seekers using algorithms. Randstad's Product Owner of Client Engagement, Mariel Tiemersma will share how the company is using data to personalize their emails for clients to make these human connections.
Presenter
Mariël Tiemersma, Product Owner Client Engagement, Randstad Groep Nederland 
11:15
Panel: How to Use Data to Tell Customer Stories

Customers love to hear about themselves, so what better way to communicate than to tell them their own story. Marketers have been experimenting with year end summaries and birthday roundups, with great success. In this panel, we’ll hear from brands that are putting up a mirror to customer behavior and using data to create engaging graphic content that sells.

Moderator
Michael Straathof, CRM Consultant, 100%EMAIL 
PanelistS
Marcella Blom, Lead CRM Base, Nederlandse Loterij 
Maria Demushkina, Head of Digital Marketing, IQOS 
Mariël Tiemersma, Product Owner Client Engagement, Randstad Groep Nederland 
12:00
Roundtables
Using Data led by Michael Straathof
Telling Customer Stories led by Mariel Tiemersma
Digital Transformation led by Moritz Wolf
13:00
Lunch
General Session Room: Condes 1 + 2
Canyoning near Marbella
Don Carlos Beach Club Hang Out
19:00
Cocktail Party
La Habana Lounge, Puerto Banus
20:00
Dinner Reception
La Habana Lounge, Puerto Banus

Wednesday, 06/26

08:00
Day 3 Content Sessions
08:00
Breakfast
08:30
Keynote: How to Restart an Email Program and Do it Right
Rehauling an email program can be a lot of work, but sometimes a restart is what a company needs to succeed. In this presentation, we'll hear how Tractive implemented a new strategy focused on engagement to solve their email challenges.
Presenter
Sanda Briciu, Digital Marketing Manager, Tractive 
09:00
Case Study: I Can Hear You: The Secret of Listening to Your Customers
Condes 1 + 2
Email is often seen as a channel for sending relevant information to customers that have opted in at the right time. But don't underestimate the power of listening. Turning an angry customer into a happy customer is sometimes easier than keeping a happy customer happy. Join Jochem Veenstra, Email Channel Manager at Otravo, as he reveals the importance of listening and customer satisfaction.
Presenter
Jochem Veenstra, Channel Manager, Email, Otravo 
09:30
Panel: EIS Closing Thoughts

EIS brings together marketing leaders from across Europe to share ideas, tactics and strategies. In this closing panel, speakers from the show will share their final takeaways from the conference and ideas that you can apply to your business when you get back to the office on Thursday.

Moderator
Dianna Dilworth, EIS EU Program Director, MediaPost 
PanelistS
Sanda Briciu, Digital Marketing Manager, Tractive 
Amy Hornby, International, CRM Manager, Marks & Spencer 
Mariël Tiemersma, Product Owner Client Engagement, Randstad Groep Nederland 
Jochem Veenstra, Channel Manager, Email, Otravo 
10:15
Roundtables
Restarting an Email Program led by Sanda Briciu
Customer Satisfaction led by Jochem Veenstra
11:00
Conference Concludes

Venue

A unique resort in Marbella Spain.

Registered attendees of the Summit may book accommodations at the Don Carlos Leisure Resort at a discounted group rate for a limited time. To book within our room block at the discounted rate please use the following link and follow the instructions: https://doncarlosresort.com/en/mediapost/

Contact Us

Speaker Consideration

For speaker consideration please complete the speaker proposal form. Due to the high volume of speaker proposals that we receive we will only be able to notify those whose proposals have been selected. All proposals must go through this form, no exceptions. Do not contact other MediaPost representatives regarding speaker opportunities.

Sponsorships

For questions regarding sponsorship of this event please contact Jon Whitfield, VP, Event Sales at jon@mediapost.com.

Press

For press inquiries, please contact Ken Fadner at ken@mediapost.com.

General

For general summit inquiries please contact Maya Abulashvili, Coordinator of Events and Conferences at maya@mediapost.com.

VIP Program

For questions about or to apply to the VIP Program please contact Kevin Massa, Manager of Brand & Agency Relations at massa@mediapost.com.

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.