Kath Pay

Holistic Email Marketing CEO & Founder

Kath lives and breathes email marketing and is one of the World’s Top 50 Email Marketing Influencers (Vocus, 2014). As Founder of Holistic Email Markeitng, she devotes her time to developlng customer-centric ecommerce journeys using a holistic, multi-channel approach. Kath is recognised as one of the UK’s leading Email Marketers and heads up training for Econsultancy on Personalisation and Email Marketing.

Some of the retail and B2C brands she has either trained or helped are: Bally, Barbour, Paul Smith, Ocado, EE, Dyson, Marks and Spencer, Wallis, Schuh, Co-operative Group, Argos, Next, Asda, Jaeger, Mont Blanc, Expedia, Net-a-Porter, Secret Escapes, George, Dixons, Bookatable, ShopRush, Adobe, Facebook, VisitScotland – just to name a few.

Meet Kath at:

Panel: Customer Lifecycles: Planting the Seeds & Nurturing the Garden
Date/Time: 9:30 AM

Savvy marketers understand that the best customers are the ones that come back over and over again. These return visits are often driven by well-thought out customer journeys. In this panel, marketers will explore best practices surrounding each phase of the customer journey and share expertise on how to make the most of each part of the cycle.

Panel: The Insider’s Guide to Email Automation
Date/Time: 10:45 AM

Automation is a hot topic among email marketers looking to optimize their campaigns and maximize ROI. This session will explore how to make the most out of automated email programs and what pitfalls to avoid when developing an automated email program.

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