Michael is the CCO of 100%EMAIL & 100%driven. As a consultant & project manager he implemented Email & Data Driven Marketing strategies at clients like KPN, Air France KLM, ABN Amro, Sanoma, TUI and many more.
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Panel: How to Use Data to Tell Customer Stories
Date/Time: 11:15 AM
Customers love to hear about themselves, so what better way to communicate than to tell them their own story. Marketers have been experimenting with year end summaries and birthday roundups, with great success. In this panel, we’ll hear from brands that are putting up a mirror to customer behavior and using data to create engaging graphic content that sells.
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