Marbella Spain

Maaike van Prooijen

Tacx Event & Community Marketer

Maaike has a background as a Marketing Officer and has become an e-mail specialist in 2013. She currently works in the sports sector where she engages and builds a community through e-mail marketing & events. Previously Maaike worked in the financial sector setting up the entire e-mail program and strategy for start-up online investment banker Evi van Lanschot in Amsterdam. Before that she developed the e-mail marketing strategy, engaging 300K active members with all they need to know about consumer rights, for a big non-profit organization in The Hague.

Meet Maaike at:

Panel: List Building Post-GDPR
Date/Time: 10:50 AM

GDPR clean-up means that list sizes have dropped. Now it’s time to get those numbers back up through creative customer acquisition strategies. In this panel, we’ll hear from brands about how they have revamped their list building approach to grow their database size in a new world of regulations.

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