Maaike van Prooijen

Tacx Event & Community Marketer

Maaike has a background as a Marketing Officer and has become an e-mail specialist in 2013. She currently works in the sports sector where she engages and builds a community through e-mail marketing & events. Previously Maaike worked in the financial sector setting up the entire e-mail program and strategy for start-up online investment banker Evi van Lanschot in Amsterdam. Before that she developed the e-mail marketing strategy, engaging 300K active members with all they need to know about consumer rights, for a big non-profit organization in The Hague.

Meet Maaike at:

Panel: Omnichannel Teamwork
Date/Time: 9:00 AM

Email is the workhorse that holds a marketer’s digital toolset together, but a good digital program is only as good as its team members. Without collaboration between email, mobile, social and data teams, customer experience suffers. In this panel, we’ll hear success stories for breaking down the silos in interactive marketing channels.

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