News flash! There will be no "new normal." 2020 reshuffled every email marketers' priorities and resources. Content strategy, communication cadence, deliverability, the demands of sales vs. brand messaging, personalization roadmaps, attribution and allocation priorities and more will likely stay in flux even as email marketers plan for 2021. So how do you allocate resources, plan campaigns, adjust KPIs in a fluid near-term consumer environment?
The annual Winter Edition of the Email Insider Summit brings messaging marketers together to share how they are bringing order to the uncertainty of 2021.
Pivoting in response to changing social, economic and consumer environments has to be baked into every plan now. For 15 years, the leading message marketers gather at EIS, where they have the time and context to compare notes on what is (and isn't) working.
Chester Bullock, Director, Marketing Technology, The RentPath Network
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