March 28, 2018New York City


Marketing Automotive Overview and Agenda, March 28

In many ways, the automotive is the ultimate mobile device, especially when all its features are smart features. Just like a smart phone, everything riders do inside their cars can be digitally captured, and that data is very valuable to automakers, marketers and technology vendors alike.

Auto brands, like smart phone makers, must build, buy or borrow the technology that lives inside their product. The question is how and whether to outsource data collection, dissemination and interpretation inside cars to third parties. A further consideration is assessing the right terms. While the Silicon Valley tech giants are obviously more interested in selling data than cars, some OEMs want to collect and control valuable first-party auto data, too.

At MediaPost’s fourth-annual Marketing Automotive conference, we ask auto brands to discuss the data that is being collected inside cars today, ownership structures, and how first-party auto data is being paired with second and third-party data today, and then deployed for marketing communications.

In addition, we will also cover the following auto marketing trends:
  • How to assess which data is most valuable to your brand’s bottom line
  • Feature marketing: should your brand tout more or less technology in its messaging?
  • How artificial Intelligence and predictive analytics are changing auto marketing
  • Engaging new demos through on-demand and subscription services

Previous Marketing: Automotive Attendees Include:



"MediaPost's Marketing Automotive conference provided very insightful discussions and topics of great interest. Highly recommended."


"MediaPost events are always very, very well organized and informative. The speakers from well known brands and the case studies from solutions providers highly relevant."

Carri Lukasik
Marketing Manager
Disney Store

"I wanted to drop a note and let you know that I thought MediaPost's OMMA content was some of the best I've seen in the past two years at SXSW.  Thank you for a great day and conference!"

Dan Clifford
Vice President, Marketing
Victoria's Secret

Join the conversation #MPAuto

Our attendees will have access to a FREE & EXCLUSIVE tour of the NY Auto Show floor right after the conference.

Conference Programming Chair

Ross FadnerDirector, Event Programming, MediaPost


Tanya GazdikSenior Editor, Automotive, MediaPost

What leading marketers, agency execs and digital practitioners are saying about this and other MediaPost conferences:

"This Marketing Automotive conference from MediaPost was very informative and a great networking opportunity. The topics and panels were fantastic.”

Sheri Lawrence
Tylie Jones & Associates

"This conference tackles issues that really matter to auto marketers.  I was impressed by the quality of the presenters and the content. There were some "meaty" subjects that require more discussion, but it was a really good marketing focused event.  In a busy NYIAS schedule, every marketer needs to make time for it.”

Ian Beavis
Chief Strategy Officer
AMCI Global

"MediaPost's events are a fabulous way to meet industry experts, learn about industry solutions, interact with peer groups and learn about specific channels of interactive media. The contacts I have made at these events will be valuable for years to come."

Gary Milner 
Director, Global Digital Marketing 

"Above all other conferences, the OMMA events provide the most comprehensive insight into the state and future of interactive media, marketing and advertising.  The content is top-notch, and the individuals I have the opportunity to meet, are the ones leading the charge to make interactive a premier medium for advertisers.  These are top-quality events for anyone involved in the digital media space"

Kevin Klein
Head of Marketing, Global Display Advertising

“The OMMA conferences are standout events. The keynotes are great, panels insightful and breakout sessions spot on.  Anybody who is anybody in the media business are at these events.”

Brian J. Quinn
Chief Revenue Officer
Triad Retail Media

"I love the way dialog develops throughout the day at these OMMA events! The keynotes and sessions were all interesting.  Great events!"

JJ Beh
Mortgage Strategy & Planning Lead
ING Direct USA

“These conferences provide tremendous insight into not only what is happening in the world of Online Marketing, but what will be next.  The composition of the audiences at these conferences is a veritable who's who in online media, marketing, and advertising, and allows attendees, regardless of experience level, to learn about the future of advertising - straight from the folks that are shaping it.”

Ian Schafer
Founder & CEO
Deep Focus

Quality Pledge

MediaPost strives for excellence in its coverage of media, marketing and advertising. Our mission is to critically engage key questions for brand marketers, media buyers, sellers and emerging platforms. We choose speakers exclusively for their ability to bring perspective and insight to our stage. All conferences are programmed by proven, expert, unbiased journalists. MediaPost has never and will never engage in "pay to play" conferencing.