New York, NY - January 29, 2019

The Short and Long Game: The Media Plans of 2019 & 2024

Live Event Coverage

Agenda

Tuesday, 01/29

8:00 AM
Registration & Check-In
8:15 AM
Breakfast
8:45 AM
Opening Remarks
MC
Ken Fadner, Chairman, Publisher, MediaPost Communications 
9:00 AM
Forecast 2019 – Fighting the Attention Wars
Consumer attention is as fleeting as it is fragmented, and paths to purchase are as chaotic as they are individual. We ask leading media buyers and brands to reflect on their allocation bets for 2019 and what understanding of consumer attention and decision-making informed them? How have consumer behaviors, brand safety, walled gardens, transparency and the increasing invisibility of advertising shaped their thinking and planning? What has caused them to shift dollars one way or the other? And what course corrections may be necessary by year’s end?
Moderator
Alex Weprin, Editor, Digital News Daily, MediaPost 
PanelistS
David Campanelli, Co-Chief Investment Officer, Horizon Media 
Colleen Hotchkiss, EVP, Managing Director, Zenith 
Oleg Korenfeld, Global Chief Platforms Officer, Wavemaker 
Geoffrey Sanders, Senior Vice President, Growth, Casper 
Albert Thompson, Managing Director, Digital, Walton Isaacson 
10:00 AM
Coffee Break
10:30 AM
Forecast 2024 – Brave New Media World?
Is technology really driving media to a brighter future of higher creative engagements, personalized interactions with customers, brands that serve rather than sell? Will blockchain technologies build cleaner, more transparent connections across the supply chain, and even between consumers and their media sources? Are VR, AI and IoT moving us to a new stage where the individual customer, their daily habits, locations and wearable tech become the next channels we buy against? Are people the next media?
Moderator
Joe Mandese, Editor-in-Chief, MediaPost 
PanelistS
Bonnie Barest, Managing Director, The Media Kitchen 
Sargi Mann, EVP, Digital Strategy – Investments, Havas Media Group 
Israel Mirsky, Executive Director, Global Technology and Emerging Platforms, OMD Worldwide 
Ilana Nolte, President, North America, m/SIX 
Louisa Wong, Chief Transformation Officer, Carat 
11:30 AM
Conference Concludes