David CampanelliHorizon Media Co-Chief Investment Officer
David is a 20 year industry veteran and a homegrown Horizon talent. He is in charge of all of Horizon’s National TV and premium Digital Video buying. Dave has rich expertise maximizing large linear TV buys to drive results across Horizon’s client base, including GEICO, Sprint, Weight Watchers, Burger King, Corona, LG, Little Caesars, Capital One and others
David has spearheaded Horizon’s “Video Buying” approach, breaking down the walls between traditional TV and digital video buying, resulting in innovative client deals. Also, he has established and oversees Horizon’s sports buying unit, which has become one of the largest sports spenders in the industry.
Additionally, David created and leads Horizon Advanced, a dedicated team focusing on advanced TV and how data can impact linear and OTT video buying.
David has already garnered some of the industry’s top honors, including winning a CableFax“Sweet 16” award and the MediaweekAll-Star Award in the National TV category.
Meet David at:
Forecast 2019 – Fighting the Attention Wars
Date/Time: 9:00 AM Consumer attention is as fleeting as it is fragmented, and paths to purchase are as chaotic as they are individual. We ask leading media buyers and brands to reflect on their allocation bets for 2019 and what understanding of consumer attention and decision-making informed them? How have consumer behaviors, brand safety, walled gardens, transparency and the increasing invisibility of advertising shaped their thinking and planning? What has caused them to shift dollars one way or the other? And what course corrections may be necessary by year’s end?