Oleg Korenfeld

Wavemaker Global Chief Platforms Officer

Oleg Korenfeld is Global Chief Platforms Officer at Wavemaker. Previously, Oleg headed up Advertising Technology & Platforms at Spark Foundry and served as one of the Global Programmatic, Data, Technology and Innovation leads across Publicis Media group. Additionally, Oleg held strategic and operational positions at advertising technology innovation companies such as DoubleClick, Right Media and Jumptap, as well as new media publishers like Community Connect and Thrillist and traditional publishers like Hachette Filipacchi Media/Hearst.

Meet Oleg at:

Forecast 2019 – Fighting the Attention Wars
Date/Time: 9:00 AM
Consumer attention is as fleeting as it is fragmented, and paths to purchase are as chaotic as they are individual. We ask leading media buyers and brands to reflect on their allocation bets for 2019 and what understanding of consumer attention and decision-making informed them? How have consumer behaviors, brand safety, walled gardens, transparency and the increasing invisibility of advertising shaped their thinking and planning? What has caused them to shift dollars one way or the other? And what course corrections may be necessary by year’s end?

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