Ilana Noltem/SIX President, North America
Ilana Nolte is the President of m/SIX North America, a full service media agency backed by GroupM. Since joining in June 2015, Ilana has led m/SIX’s rapid expansion and growth in North America with a growing client base including Swatch, BNY Mellon, Hitachi, Alcoa, CBRE, and Aetna She is responsible for driving business results for brands by deepening customer engagement with best in class communication strategies, integrated media management and data, tech and analytics solutions.
Ilana has 20 years of experience in media management, data and analytics. She has held significant roles at Ogilvy and Mindshare, in the US and the UK, where she managed media for Fortune 500 brands like Nike, Apple, SAP, Unilever, Sony PlayStation and more. Earlier, Ilana ran the Client Solutions team at Annalect Group, where she was responsible for consultation and selling of data and analytics solutions to help solve marketers’ business challenges. Ilana has always been fascinated by the influence of technology on human dynamics and how technology and data can interconnect to inform brand connections with audiences.
Ilana holds a degree in Advertising and Business from Ithaca College.
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Forecast 2024 – Brave New Media World?
Date/Time: 10:30 AM Is technology really driving media to a brighter future of higher creative engagements, personalized interactions with customers, brands that serve rather than sell? Will blockchain technologies build cleaner, more transparent connections across the supply chain, and even between consumers and their media sources? Are VR, AI and IoT moving us to a new stage where the individual customer, their daily habits, locations and wearable tech become the next channels we buy against? Are people the next media?