Sargi MannHavas Media Group EVP, Digital Strategy – Investments
Over the past 17 years, Sargi has developed deep skills in marketing and ad technologies, digital strategy and activation, performance media, data, UX, financial planning, and business operations. With an inclusive, entrepreneurial, and collaborative work style, Sargi has successfully built high performance and highly regarded teams. Sargi joined Havas Media with extensive experience of working with multitude of clients with diverse business needs and across industry verticals. A graduate of Emerson College with a Masters in Global Communications and Advertising, she firmly believes that, in order to successfully unlock the true value of digital for businesses, practitioners must train as and think like business analysts.
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Forecast 2024 – Brave New Media World?
Date/Time: 10:30 AM Is technology really driving media to a brighter future of higher creative engagements, personalized interactions with customers, brands that serve rather than sell? Will blockchain technologies build cleaner, more transparent connections across the supply chain, and even between consumers and their media sources? Are VR, AI and IoT moving us to a new stage where the individual customer, their daily habits, locations and wearable tech become the next channels we buy against? Are people the next media?