Israel MirskyOMD Worldwide Executive Director, Global Technology and Emerging Platforms
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Forecast 2024 – Brave New Media World?
Date/Time: 10:30 AM Is technology really driving media to a brighter future of higher creative engagements, personalized interactions with customers, brands that serve rather than sell? Will blockchain technologies build cleaner, more transparent connections across the supply chain, and even between consumers and their media sources? Are VR, AI and IoT moving us to a new stage where the individual customer, their daily habits, locations and wearable tech become the next channels we buy against? Are people the next media?