Talis Lin is a data-driven marketing executive that leads activities that generate action and revenue. He most recently built and led the paid media team for The New York Times, driving subscriptions and retention for the company globally across email, social, display, and search. Prior to The Times, Talis was head of marketing and strategy for an e-commerce startup and spent time at several advertising agencies working on major CPG and retail brands. Talis has been a featured speaker and panelist on topics such as artificial intelligence in marketing, performance vs brand marketing, optimizing campaigns in real time, and using predictive intelligence and behavioral data to increase relevancy and conversion.
Meet Talis at:
Panel: AI + Search = Relevance at Scale?
Date/Time: 3:00 PM
Search data forms a big part of the backbone for AI technology: innovations in analytics, people-based marketing, voice/virtual assistants, and image recognition all leverage search data to be more accurate. But these innovations also create new and complex data streams for marketers to interpret. How are artificial intelligence and machine learning bringing us closer to the 1:1 Promised Land, and what is search’s role in facilitating that, in particular? What are the privacy and security pitfalls along the way?
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