Over the past 25 years, Andrew has led Ciceron and our clients through the entire history of our digital world. He’s able to do so by finding and hiring the very best creative, media and data experts in the field who push each other to be better, faster, smarter — an education delightfully known as the “Ciceron MBA.” Andrew is obsessed with bringing the inherent powers of customers and brands together to help everyone flourish. He has spearheaded the agency’s commitment to fusing creative, media and data into an interdisciplinary powerhouse. Andrew works with Ciceron’s clients to become more open, more innovative, and more responsive to the world in which they compete. Andrew’s work is to create environments, teams, and leaders who embrace this emerging way of doing business, then empower them with teams who deliver results every day.
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Panel: Ad Tech, AI and Secret Sauce Marketing
Date/Time: 3:30 PM
AI and ML are already revamping and improving the ad tech ecosystem, saving advertisers time by maximizing workflow efficiencies, and analyzing and readying more data for marketing purposes than a human possibly could, while also requiring less humans overall, leading to huge cost savings across the board. However, technology sellers can be quite opaque about the secret sauce behind their algorithm, making it hard for marketers to understand what they’re really buying. In light of that, we ask the buy-side to sound off on whether it’s smarter to build, buy or borrow AI technology, while giving AI sellers some tips on how best to engage them.
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