This past year, Christopher Neff joined cross-cultural agency the community as the Senior Director of Innovation. Here he sits in an interdisciplinary role in the ideas division that incorporates creativity, strategy, education, and the application of innovation. Previously he was at production company Tool of North America as the Director of Digital & Experiential. In this role, he managed projects across digital, experiential, AI, VR, and AR for brands including Infiniti, IBM, Toyota, and Domino’s. This role allowed him to experiment with technology of all kinds with a team comprised of director talent, creative directors, designers, developers, producers, UI designers, motion graphics artists, and machine learning experts. Prior to Tool, he served as Director of Interactive Production at 180LA, where he executed several notable projects including Pepsi’s “Now is What You Make It” World Cup campaign and HP’s award-winning interactive YouTube experience, “2Days Beat.” While there, he was also on the team that executed the award-winning campaign that buried $1 million in the oceans of Google Earth for Sony’s Facebook-based Project Shiphunt. Throughout his career, Neff has been recognized with more than 40 industry awards, including recognition from the Cannes Lions Festival of Creativity, One Show, One Show Entertainment, FWA, CSS Design Awards, Clio, and D&AD.
Meet Christopher at:
Panel: Ad Agencies and AI: Real Use Cases
Date/Time: 11:30 AM
AI and ML represent a huge opportunity and challenge for ad agencies; how quickly they adopt and deploy these technologies in the right way both internally and externally through client work will be crucial. But what does that mean? How can AI and ML help improve customer experiences today as well as further down the road, and what is the road map to getting there? How do these technologies inform advertisers about how to leverage data in new ways? How is it advancing programmatic advertising, in particular?
← Back to speaker list