Over the past 17 years, Sargi has developed deep skills in marketing and ad technologies, digital strategy and activation, performance media, data, UX, financial planning, and business operations. With an inclusive, entrepreneurial, and collaborative work style, Sargi has successfully built high performance and highly regarded teams. Sargi joined Havas Media with extensive experience of working with multitude of clients with diverse business needs and across industry verticals. A graduate of Emerson College with a Masters in Global Communications and Advertising, she firmly believes that, in order to successfully unlock the true value of digital for businesses, practitioners must train as and think like business analysts.
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Panel: Do Brands Need an AI/ML Strategy?
Date/Time: 10:30 AM
There is no brighter, shinier object for marketers in 2018 than Artificial Intelligence and Machine Learning. But do brands really need to rush in? Join us as we kick off the 2018 installment of Marketing AI with this very pertinent question and explore how marketers are resisting the smoke and mirrors around these hot topics, while zeroing in on how these technologies apply to their marketing goals and infrastructure today.
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