Justin Thomas-Copeland

Justin Thomas-Copeland joined DDB North America in 2020 as Chief Executive Officer.

For almost 30 years, Justin has worked in the precision and integrated marketing industry across a number of sectors including technology, automotive, travel, financial services, fashion and Health & Wellness. Throughout his career, Justin has helped build brands using his relentless curiosity of the ever-evolving world of technology, his deep understanding of consumer behavior and his passion for creativity. 

Justin joined DDB from OPMG Health, an Omnicom Precision Marketing Group network, where he served as Global CEO. As CEO he was responsible for developing the vision, position and strategy of the network and its clients across all brands and regions globally. Before OPMG, Justin successfully led RAPP NYC, relaunching the flagship New York office and launching the first-ever global RAPP WELL network. Under his leadership, RAPP saw multiple new business wins and was named to MM&M’s Top 100 for the last three consecutive years.

A true globalist, Justin has led global teams in London, Paris, Benelux, Singapore, Moscow, Finland and New York, supporting large, complex client engagements. He has won multiple creative and strategic awards, including the Precision Marketing Grand Prix for merging creative, data & technology strategies. Earlier in his career, Justin served client-side as Chief Digital Officer at Novartis Consumer Health based in Switzerland, setting a global digital transformation strategy which saw Novartis develop partnerships with the likes of Google, Adobe, Amazon, Boots (Walgreen), ePharmacies. Justin has a track record of developing effective, lauded, data-led communications in virtually every category and for some of the world’s most famous brands. 

In his role as CEO of DDB North America, Justin will help integrate creative with brand insights, data and technology to help clients generate innovative and revenue-driving business solutions. He has spent his career developing and leading teams to take brands through the complete consumer journey, leveraging brand awareness down to immersive experiences and demand generation. Data, digital, brand, integrated or direct, Justin has experience in all facets of precision strategy and communications, all driven by the belief that creativity is the most powerful force to connect brands with consumers and drive business.

When he’s not working, on a plane or studying a new language, Justin spends time with his wife and three children.