Poonam Goyal is a Senior U.S. Retail analyst at Bloomberg Intelligence, leading the sector since 2009. Prior to Bloomberg, she spent five years at Goldman Sachs' Equity Research group, with a focus on retail. Poonam started her career following steel stocks at Goldman Sachs.
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Panel: AI, Mega Marketplaces, and Ecommerce Marketing
Date/Time: 2:00 PM
One of the most exciting applications of AI is its impact on mega marketplaces like Amazon, Wal-Mart.com, and Target.com. While the marketing tools these ecosystems offer may be less refined than Google and Facebook, AI and ML will undoubtedly accelerate the maturation of these mega marketplaces. What ecommerce marketing tools are brands and agencies experimenting with on these platforms, and how are AI/ML evolving these products? How are recommendation engines and user reviews becoming more adept thanks to AI/ML?
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