Michael Gutelli
Commonwealth //McCann Global Creative Content Strategy DirectorMichael Gutelli is a seasoned marketing professional with a unique creative vision and serious strategic acumen. He spent his career developing powerful content and building and executing successful multi-platform brand experiences for a diverse collection of global brands that included Cadillac, Nike, Coca-Cola, Kimberly-Clark Baby and Child Care, Kellogg’s, BlackBerry, Skinnygirl Cocktails and more. Gutelli brings more than a decade of industry experience to his role as Global Strategy Director at Commonwealth//McCann, where he runs strategy and planning for the agency’s Chevrolet Global Content Studio. He joined Commonwealth//McCann in 2015 as Strategic Lead on Crossover, SUV and Truck Portfolios, Social Media and Brand Partnerships for North America. Gutelli and his wife, Danielle, are the parents of two children. He is also a photography and sneaker enthusiast. He holds a marketing communications degree from Columbia College Chicago.
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Panel: AI, Mega Marketplaces, and Ecommerce Marketing
Date/Time: 2:00 PM
One of the most exciting applications of AI is its impact on mega marketplaces like Amazon, Wal-Mart.com, and Target.com. While the marketing tools these ecosystems offer may be less refined than Google and Facebook, AI and ML will undoubtedly accelerate the maturation of these mega marketplaces. What ecommerce marketing tools are brands and agencies experimenting with on these platforms, and how are AI/ML evolving these products? How are recommendation engines and user reviews becoming more adept thanks to AI/ML?
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