Daniel Hodges is CEO & Founder of Consumers in Motion Group, (CIM) New York. Dan brings a wealth of experience and a proven track record of success in the highly dynamic mobile industry. With a deep understanding of the opportunities and the challenges facing marketers and business leaders today, he leads CIM as the essential partner for navigating change and driving innovation, providing thought leadership, business planning and execution. CIM works with businesses and governments.
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Panel: AI, Mega Marketplaces, and Ecommerce Marketing
Date/Time: 2:00 PM
One of the most exciting applications of AI is its impact on mega marketplaces like Amazon, Wal-Mart.com, and Target.com. While the marketing tools these ecosystems offer may be less refined than Google and Facebook, AI and ML will undoubtedly accelerate the maturation of these mega marketplaces. What ecommerce marketing tools are brands and agencies experimenting with on these platforms, and how are AI/ML evolving these products? How are recommendation engines and user reviews becoming more adept thanks to AI/ML?
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