Ben Gaddis

T3 President

Focusing on innovation, Ben sets the vision for T3 to help clients build Useful Brands through a culture driven by collaboration, prototyping and making cool stuff happen. He oversees all T3 offices.
 
Ben has helped craft innovation, marketing and loyalty strategies for 7-Eleven, Staples, UPS, Allstate, Coca-Cola, Sprite and other clients. He launched T3’s Innovation Labs to help clients take an agile approach to conceptualize and bring new tech, digital experiences and products to market. He also created T3 Ventures that invests in, and provides consulting and services to, early-stage startups.
 
Before T3, Ben helped American Airlines launch its first mobile initiative while at T:M Interactive. He was VP of business development at Omnicom-owned ipsh, developing enterprise-level mobile strategies for Frito-Lay, Nokia and AT&T. He started in account service at The Richards Group. Ben also serves as a Techstars mentor, Wired contributor, and a frequent speaker at events.

Meet Ben at:

Panel: Ad Agencies and AI: Real Use Cases
Date/Time: 11:30 AM

AI and ML represent a huge opportunity and challenge for ad agencies; how quickly they adopt and deploy these technologies in the right way both internally and externally through client work will be crucial. But what does that mean? How can AI and ML help improve customer experiences today as well as further down the road, and what is the road map to getting there? How do these technologies inform advertisers about how to leverage data in new ways? How is it advancing programmatic advertising, in particular?

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