Ben Gaddis

T3 President

Ben Gaddis is the Chief Innovation Officer of T3. He champions innovation throughout the agency, working with internal and external teams to envision, develop and incubate breakthrough technology and experiences for clients including 7-Eleven, Staples, UPS, Coca-Cola, Allstate, Microsoft and JPMorgan Chase.

In addition to founding the mobile and innovation groups at T3, Ben has also helped to launch T3 Labs and T3 Ventures, the early stage venture arm of T3.

Prior to T3, Ben was at T:M Interactive, where he helped American Airlines launch its first mobile initiative and then at Omnicom, where he developed enterprise-level strategies for Frito-Lay, Nokia and AT&T. He is a frequent industry speaker and two-time winner of "The Pitch", MMA's mobile innovation face-off. Ben is a contributor to WIRED, co-author of Mobile Marketing for Dummies and a Techstars mentor.

Meet Ben at:

Panel: Voice Computing, Bots and…Ads?
Date/Time: 11:15 AM
We’re at the dawn of the voice computing age, an emerging field of computer science underpinned by natural language processing, technology that both executes and learns from interactions between computers and human languages. In 2017, Apple’s Siri and Amazon’s Alexa are the clearest and most widely distributed examples of auditory chatbots, or voice-powered virtual assistants, but Google, Microsoft, Facebook and others are investing heavily in the technology, too. Are we witnessing the birth of a new medium? Does the emergence of voice come at the expense of other media? Will ad messaging follow closely behind? We assess the implication and application of voice for marketers.

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