Ben Gaddis

T3 President

Ben Gaddis is president of T3, one of the largest independent agencies in the US. Ranked alongside the world's top innovation agencies, T3 helps Fortune 200 clients-including Allstate, UPS, 7-Eleven, Capital One, Pizza Hut and Staples-build Useful Brands™.

Ben believes successful companies are useful companies, and this vision drives T3's work. With a "do, then say" approach, the agency invests in innovation to get in front of disruption, resulting in award-winning Ideas like Allstate GoodHacks, UPS Wishes Delivered and Staples Easy Button. Ben was a driver of T3's Trump and Dump Bot, a proprietary platform using AI to identify President Trump's tweets mentioning publicly traded companies, which was shortlisted at Cannes in 2017. 

Ben previously worked with T:M Interactive, Omnicom-owned ipsh and The Richards Group. A sought-after speaker, Ben regularly shares his thoughts on emerging technology and its impact on business and culture.

Meet Ben at:

Panel: Ad Agencies and AI: Real Use Cases
Date/Time: 11:30 AM

AI and ML represent a huge opportunity and challenge for ad agencies; how quickly they adopt and deploy these technologies in the right way both internally and externally through client work will be crucial. But what does that mean? How can AI and ML help improve customer experiences today as well as further down the road, and what is the road map to getting there? How do these technologies inform advertisers about how to leverage data in new ways? How is it advancing programmatic advertising, in particular?

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