Edward Foster
GroupM VP, Managing Partner, Search and SocialEdward began his career in search as one of the first employees, in Europe, for Overture (now Yahoo Search Marketing). He then moved to a specialist search agency based in London, before joining Universal McCann as Head of Search for EMEA. He later moved to San Francisco as Global Director of Search Engine Marketing for UM, coordinating all things search related for Microsoft. Edward joined Omnicom Media Group as Managing Director- International Search, in 2009, later becoming Managing Director at Omnicom’s performance media agency, Resolution Media, in Midtown, NYC. Edward is now VP, Managing Partner, Search at GroupM where he oversees the group’s search assets and operations, globally.
Meet Edward at:
Panel: AI + Search = Relevance at Scale?
Date/Time: 3:00 PM
Search data forms a big part of the backbone for AI technology: innovations in analytics, people-based marketing, voice/virtual assistants, and image recognition all leverage search data to be more accurate. But these innovations also create new and complex data streams for marketers to interpret. How are artificial intelligence and machine learning bringing us closer to the 1:1 Promised Land, and what is search’s role in facilitating that, in particular? What are the privacy and security pitfalls along the way?
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