Experian Spotlight Presentation

Michael Kraut, Vice President OEM Sales from Experian Automotive, will share insights from their Consumer Sentiment Index looking at automotive shopping and media consumption shifts.  Experian surveyed thousands of consumers across the nation to monitor consumer mindset and identify attitudes toward intent to purchase and spending behavior.  

In these unprecedented times it is not business as usual, marketers need to rethink their marketing strategies to find these pockets of opportunities.  We help marketers understand their current owners as well as identifying their next buyer. Experian’s comprehensive auto and consumer data assets provide auto marketers insights that help guide marketing strategy, campaign planning and optimization to find success in these uncertain times. Experian has fresh insights to identify vehicle trends, determine the best media mix to reach them and measure campaign success based on vehicle sale performance to optimize marketing initiatives.  

Presenter: Michael Kraut, VP, OEM Sales, Experian

Michael Kraut is Experian’s Vice President of OEM Sales and oversees the strategic direction and revenue growth for the business’s OEM channel and their ad agencies. He and his team help OEMs use data and analytics to respond to market changes and the consumers they serve. With more than 15 years in the automotive industry, Kraut is a sought-after speaker and expert with a track record of success providing insight to OEMs and offering best practices in the automotive industry. Prior to joining Experian, Kraut held senior leadership roles at Cars.com and Hireology. Kraut holds a Bachelor of Science in economics from Syracuse University.

Accelerating Digital Transformation: 3 Things Auto Marketers Can Learn from Digital Native Companies to Win Sales in the New Age of Auto

The evolution of the auto industry has dramatically accelerated with consumers demanding more of the car buying experience be brought online. Leading automotive marketers are adapting the digital learnings of e-commerce leaders to the unique dynamics of the auto industry. We will show you the three steps you can take today to digitally adapt your marketing strategies to compete for consideration and win sales in this new digital era.

Presenter: Kim Stonehouse, Head of Automotive, Facebook

Kim Stonehouse is Head of Automotive at Facebook, where she leads a national team helping auto marketers and dealers transform brands, grow sales and drive loyalty in a mobile-first world.

Prior to Facebook, Kim led Google’s team of strategists and analysts who conducted original path to purchase research and translated findings to content and media strategy for partners in the automotive, packaged goods, food & beverage, media & entertainment and government sectors. In more than 15 years in media, Kim has led global and US partnerships across dozens of brands with a passion for pioneering the customer-centric innovations that technology affords. She has been recognized among Automotive News’ ‘40 under 40,’ and has been featured within forums including eMarketer, MediaPost, Automotive News World Congress, JD Power Automotive Roundtable, Digital Dealer, the Chicago Auto Show, What Drives Her, and Luxury Daily.

An East Coast transplant, Kim lives in metro Detroit with her husband Ryan, where she maintains her lifelong running habit and is proud Mom to Calvin and Chloe.

Driving Results with Data-Enhanced Solutions

The growing need for data-enhanced advertising is becoming more important each year, especially in the automotive industry. Manufacturers are using data to showcase ROI on their marketing, targeting specific shoppers by model, and to be more efficient with their television advertising investments across Tier 1 and Tier 2 campaigns. This presentation will highlight best practices for data utilization and how to determine the best solution for your brand to help manufacturers optimize their campaigns and buy smarter.

Presenter: Dan Kelly, General Manager, Sales, DISH Media

Dan oversees general market and performance sales efforts for our Central and West Coast based sales teams in Detroit, Chicago and Los Angeles. Dan is charged with leveraging DISH Media’s entire suite of advertising offerings across DISH’s Satellite and Sling TV properties. His teams are dedicated to elevating the brands’ presence at a market level, while simultaneously providing the latest advanced ad solutions to their clients.

In his spare time, Dan is an avid skier and youth sports coach. Dan achieved a BS in Marketing from Pennsylvania State University, and lives in Los Angeles, CA with his wife Penny and their three children.

DriveTribe Sponsor Spotlight Presentation

Looking forward and Driving into the new 20's!!!  DriveTribe puts the fun back into automotive. With a loyal audience of registered users who engage across our platform 24/7, 365 -  DriveTribe has quickly grown to become the world's most exciting and anticipated Auto focused content platform. Spun from the stars and creators of Amazon's The Grand Tour, our in house content teams utilize unique audience data to create content for our partners geared to engage with a funneled target audience - whether you’re a BMW M fan or Ford Bronco guru, a motorsport, F1, Nascar loyalist or just want to learn about the latest supercars Fast & Furious celebs are driving there is a place on DriveTribe for you. Download our app to get the latest news, post your road trip diary or even grill the world on the finer points of Chevy’s heritage. 

Founded in 2016 by the world's most engaging voices in Auto entertainment, Jeremy Clarkson, Richard Hammond and James May, - From Amazon's TheGrandTour Series and BBC's Top Gear - you can get your DriveTribe fix on the Apple and Google App stores, or online at drivetribe.com. The DriveTribe YouTube channel is the perfect place to get your fill of the boys, or our in-house team exploring the car world’s most intriguing feats via custom editorial, and video integration across all of our digital and social platforms!

Presenter: Robert O'Rourke, VP, Brand Partnerships, North America, DriveTribe

As the VP of Brand Partnerships North America Robert is spearheading the DriveTribe growth across the continent by partnering with brands to solve their needs for not only brand awareness, but by reaching a funneled target audience through custom engaging content and audience data unique to each campaign goal. Robert joined the DriveTribe team based in NYC bringing a national media background spanning over nine years, having successfully worked to reach large audience driven campaign goals year over year with Viacom, JCDecaux and TheSoul Publishing. When he’s not working, Robert who is NY Metro born and bred is down the shore enjoying summer weekends with friends and family – or enjoying the Hoboken waterfront with his new pup Gracie.


Presenter: Dave Murdoch, CCO, DriveTribe 

Dave heads up DriveTribe’s commercial team globally and has been responsible for the commercial strategy since July 2018 - when DriveTribe first started working with auto brands. He leads a team of Partnerships Managers from the DriveTribe base in London and has been instrumental in building revenue for the company from the ground up, as well as being a key member of the senior leadership team. Having spent close to 10 years in the media industry in two different continents (with start-ups and corporates alike), Dave is well connected to the changing media landscape and has helped position the company as a go-to for auto brands to work with across Europe. In his spare time you’ll find Dave on the golf course or spending time with his young family.